It’s been an interesting week. Most interestingly, Aulia wanted me to take the post down. The Twitter Drama post was deemed irrelevant and confusing. I mustered some effort to explain why I posted it there – primarily because it was Part II to a series of (mostly planned) posts on how to make sense of the Indonesian internet scene. I ended up promising him to write more often. Maybe I will.

I chose Twitter as a general illustration of a new medium – widely popular and recognizable to most – even if they don’t monetize yet. Or Detik.com – Maximum Reach with Tabloid Quality – except this one monetize.

The case studies confuse a whole lot of people and they saw many, many, many internet shops in Indonesia faltered and died because the ad money never comes.

Well, you can’t sit around and expect people come to give you money. Not in any business model, or any market. You have to work to make money and you have to work hard, but I will not write another post to state the obvious.

I would simply offer you another perspective: online advertising is peanuts.

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