CT Corp and Bukalapak to Form Joint Venture in Online Grocery Sector

The conglomerate company owner, Chairul Tanjung, through PT Trans Retail Indonesia, announced an online grocery joint venture with PT Bukalapak.com Tbk (IDX: BUKA).

“The e-commerce will be focused on providing fresh products and food (grocery). The ownership of Trans Retail [will be] at 55% and Bukalapak at 45%,” Chairul Tanjung said after a press conference at the Indonesia Stock Exchange.

CT, he often called, is reluctant to elaborate further on the joint venture. However, this corporate action shows a signal from CT Corp to seriously work on selling fresh products and food ingredients on an offline-to-online (O2O) basis.

On a general note, Trans Retail Indonesia is a subsidiary of CT Corp, which oversees modern retail network companies Transmart, Carrefour, and Groserindo. Currently, Trans Retail Indonesia has operated nearly 100 multi-format concept outlets in 28 cities in Indonesia, offering 40,000 products to its 70 million customers.

e-grocery market competition

Prior to this, several top-tier tech companies have taken similar corporate actions. Unlike this one, they take an inorganic strategy by acquiring modern retail chain companies.

Blibli and GoTo have announced corporate actions to take over retail companies in 2021. Blibli with 51% shares owned by PT Supra Boga Lestari Tbk (IDX: RANC) managed by Ranch Market.

Meanwhile, GoTo acquired a 6.74% stake in PT Matahari Putra Prima Tbk (IDX: MPPA) through PT Multipolar Tbk (IDX: MPLPL). Meanwhile, Matahari Putra Prima is a Lippo Group’s subsidiary, which has a giant modern retail network in Indonesia. Some of its outlets are Hypermart, Foodmart Supermarket, and Primo Supermarket.

GoTo Hypermart; 200 outlets in 72 cities in Indonesia, 103 gerai integrated with Hypermart Online  Acquisition
Blibli Ranch Market; 16 Ranch Markets, 29 Farmers Markets, 1 The Gourmet by Ranch Market, and Day 2 Day by Farmers Markets Acquisition
Trans Retail-Bukalapak N/A Joint Venture (JV

Source: Reorganized by DailySocial

Previously, the Minister of Trade Muhammad Lutfi projected the sales value of fresh food products through the marketplace to reach more than Rp180 trillion in the next five years. Meanwhile, the sales value in 2021 is estimated at IDR 21 trillion.

Lutfi said the contribution of selling fresh food products through the marketplace was still small, but the growth was significant. Moreover, he saw the trend of many synergies between modern retailers and technology companies.

The retail network has started to drive sales with an online-to-offline (O2O) concept by partnering with technology companies with strengths in innovation, product ecosystem, and logistics.


Original article is in Indonesian, translated by Kristin Siagian

CT Corp dan Bukalapak akan Bentuk Perusahaan Patungan di Bidang “Online Grocery”

Pemilik perusahaan konglomerasi Chairul Tanjung melalui PT Trans Retail Indonesia, mengumumkan akan membentuk perusahaan online grocery patungan (joint venture) bersama PT Bukalapak.com Tbk (IDX: BUKA).

E-commerce ini akan dikhususkan untuk produk segar dan bahan pangan (grocery). Komposisi kepemilikan Trans Retail [akan] sebesar 55% dan Bukalapak sebesar 45%,” ungkap Chairul Tanjung ditemui usai jumpa pers di Bursa Efek Indonesia.

Pria yang karib disapa CT ini enggan menguraikan lebih lanjut mengenai pembentukan usaha patungan tersebut. Namun, aksi korporasi ini menjadi sinyal besar dari CT Corp untuk serius menggarap penjualan produk segar dan bahan makanan berbasis offline-to-online (O2O).

Sebagai informasi, Trans Retail Indonesia merupakan anak usaha CT Corp yang menaungi perusahaan jaringan ritel modern Transmart, Carrefour, dan Groserindo. Saat ini, Trans Retail Indonesia sudah mengoperasikan hampir 100 gerai berkonsep multiformat di 28 kota di Indonesia yang menawarkan 40.000 produk ke 70 juta pelanggannya.

Persaingan pasar e-grocery

Sebelum ini, aksi korporasi serupa sudah mulai diseriusi oleh sejumlah perusahaan teknologi besar. Bedanya, mereka mengambil strategi anorganik dengan mengakuisisi perusahaan jaringan peritel modern.

Blibli dan GoTo sama-sama mengumumkan aksi korporasinya untuk mengambil alih perusahaan ritel di 2021. Blibli memilih untuk mencaplok 51% saham milik PT Supra Boga Lestari Tbk (IDX: RANC) yang mengelola Ranch Market.

Sementara, GoTo mengakuisisi 6,74% saham PT Matahari Putra Prima Tbk (IDX: MPPA) melalui PT Multipolar Tbk (IDX: MPLPL). Adapun, Matahari Putra Prima merupakan anak usaha Lippo Group yang memiliki jaringan peritel modern raksasa di Indonesia. Beberapa gerai yang dimilikinya adalah Hypermart, Foodmart Supermarket, dan Primo Supermarket.

GoTo Hypermart; 200 gerai di 72 kota di Indonesia, dengan 103 gerai terhubung dengan Hypermart Online  Akuisisi
Blibli Ranch Market; 16 Ranch Markets, 29 Farmers Markets, 1 The Gourmet by Ranch Market, dan Day 2 Day by Farmers Markets Akuisisi
Trans Retail-Bukalapak N/A Joint Venture (JV

Sumber: Diolah kembali oleh DailySocial

Sebelumnya, Menteri Perdagangan Muhammad Lutfi memproyeksi nilai penjualan produk pangan segar melalui marketplace tembus ke lebih dari Rp180 triliun dalam lima tahun ke depan. Adapun, nilai penjualan di 2021 diperkirakan sebesar Rp21 triliun.

Lutfi menilai kontribusi penjualan produk pangan segar melalui marketplace masih kecil, tetapi pertumbuhannya signifikan. Apalagi, ia melihat tren banyaknya sinergi antara pelaku ritel modern dan perusahaan teknologi.

Jaringan peritel mulai mendorong penjualan dengan konsep online-to-offline (O2O) dengan menggandeng perusahaan teknologi yang memiliki kekuatan pada inovasi, ekosistem produk, hingga logistik.