Selling apps on the Mac and iOS App Stores can be a huge gamble and often developers have difficulties in deciding how much to charge for their apps, if they decide to charge at all. Another twist in this is the availability of in-app purchases. If you’re a software developer, especially if you sell apps on Apple’s App Stores, Michael Jurewitz’ series of blog posts is well worth a read to help you understand the economics of the application business.

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