Recently, Ipsos released the result of its survey that shows some things about the behavior of internet user in Indonesia in shopping online. Ipsos is an independent market research company run by professional researchers. Founded in France, it now has offices in 84 countries.

The survey says that 69% of internet users in Indonesia do a web search to find the product that they want to buy, and 48% from total count of respondents purchase goods online, the count is 44% for Indonesia.

Trust

Looking for information includes comparing prices as a common process done by prospective buyers in online shopping. Even though the survey says that respondents gather information on the product they want to buy, it is not mentioned in details about what kind of information gathering done by these buyers. Are they using search engine or looking directly and comparing from online stores, marketplace or forum; or do they ask their friends or considering other people’s opinion or find things by themselves in the web.

Continue reading Ipsos Survey Result and Opportunities for Online Trading Players