It bothers me that for the past 4 years or so, the number of Indonesian startups grows really fast producing hundreds of new consumer companies each year, but almost none of them reaches “the million-users” club. As big as the traction gets, it’s a couple hundreds of thousands users not not even in the millions. Why is this happening? Has no one crack the code?

Most startups I talked to always think that they have to focus on addressing real problems, building great products and make money out of it. What most people might have left out, is the fact that they need a user base for their products. How to get people to register to your site and become a member with full benefits. The problem is there’s not enough platform to grow into millions of users in Indonesia.

Let’s drill down.

Continue reading How to get Indonesian startups into the “Millions of Users” club