One day, I found this article on my Twitter timeline (I’m sorry I can’t remember from whom I got this link). The article sticks in my head because, not only because it’s interesting to think about, I’ve experienced something similar with the condition pictured in the article, I am from the media side.

One point that caught my attention from the article written by Tara Hunt is about the readiness of a startup that develops service or product to be covered by the media. That a premature service does not need media attention, the amount of media coverage sometime does not goes in proportion with the success of the service and that the quality of the product is the main thing. Startup should be able to focus on feature development and maximum service for user.

Then, how a startup must deal with media coverage? Is it better to stay away from the media or the otherwise? Should media attention be delayed as long as possible until the service is ready or the sooner the better to inform the media about it?

Continue reading About Startup and Media Coverage