GfK Asia released the results of a survey conducted in several countries in Southeast Asia, related to smartphone sales in the region. The survey concluded that the smartphone boom is continuing in Southeast Asia, where a total of nearly 7.7 million smartphone units were sold during the first quarter of 2012 with a value of $2.4 million. The rate of increase in smartphone sales in the region increased in the range of 70%-400% over a year ago, with the Philippines scoring the highest growth percentage.

Of course, Indonesia is the biggest market, where sales exceeded $1.4 billion (58% of total regional sales) and smartphone penetration rate reached 62% as conveyed by Gerrard Tan, Account Director for Digital Technology, GfK Asia.

I’m not sure that the 62% figure is valid with regards to market penetration for smartphones in various regions in Indonesia. It is impossible (for now) for smartphones to have more sales than regular phones in Indonesia. I assume, the survey figures only reflect the conditions in major cities in Indonesia.

Continue reading GfK: Smartphone Boom Continues in Southeast Asia