Coinciding with International Women’s Day on March 8, 2012, Yahoo! Launched Yahoo! She, a site dedicated exclusively to women. Yahoo! She, with the tag line “Real Women; Real Answers”, is targeting female consumers aged 19 – 35 years old.

In its news release, Yahoo! She will not only raise the issue of lifestyle but also will open to topic that is considered taboo by most people in Indonesia. This is what distinguishes Yahoo! She with other sites for women.

However, to grow in Indonesia, Yahoo! She does not only have to dare in raising a topic that is considered taboo but really pick it up with an Indonesian sense. Because in reality, several topics that are considered taboo, let’s say sex and romance, have often been brought up by two women-oriented sites that already exist in Indonesia, Kompas Female and Detik Wolipop. What is lacking is to raise it according to the situation in Indonesia, not just translate it to Indonesian.

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