WhatsApp. Line. KakaoTalk. WeChat. Skype. BlackBerry Messenger. Path. iMessage. Facebook. These are just a few of the currently popular messaging apps. It’s inevitable that people will have to use more than one of these apps to contact different groups of people, adding to the complexity of communications, thanks to the different features each company has chosen to highlight, but the newer apps are getting more love from mobile consumers.

Continue reading McCann CEO: Older Messaging Apps Don’t Create Deep Connections