[Simply Business] Content Curation is Taking Over The Web

Aria Rajasa is the CEO of gantibaju.com, a clothing startup not dissimilar to Threadless but with a touch of Indonesia and a very strong design community. His passion in entrepreneurship has gotten him to start a number of companies since leaving university

Content is often the most overlooked element of a startup. This usually happens because most founders are techies and techies concentrate on what they know best: Technology. They can tinker days and months perfecting their code, playing with the test unit and scaling the servers like crazy. Yes, playing with technology is awesome but content is King.

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~ Bill Gates

But content itself is worthless if it adds no value. Without value, content is just noise and the Internet is full of them! Nobody needs more noise in an already complicated life. To create great content, curation is needed. Curation is what differentiates between noise and great content. It adds value and selects only the most relevant content to specific users.

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Online Content, A Least Attractive Business in Indonesia?

Let’s take a look at the facts from the internet industry in Indonesia: most online companies get money from advertising because there are not many easy methods that allow users to pay items digitally in Indonesia. From this fact, it seems that most potential business in Indonesia is online content business/news portal business.

Another fact states that the content/portal business is one left behind in Indonesia. Not many small-and medium-sized players are entering the market as it’s actually dominated by big players such as Detik, Kompas, PlasaMSN, Okezone and others who take all verticals in their news portal. Of course news content doesn’t mean news-text only but it also includes video, audio or media such as smartphones, tablets and smart TV (other than a laptop/computer) that can be accessed directly by visitors.

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Coming Soon: Tandif.com

Coming soon Tandif.com, a local service that provides facilities and the moderation filter digital content automatically.

Tandif, as described by Mr Ahmad Fathi Hadi (founder) actually should be named Tandif Moderation Ultimate Service. The service came when Fathi decided to quit his job and start focusing his research. Then he found an idea of doing research in the filtering field, and after more than one year Tandif is ready to be launched to the public.

Mr Ahmad Fathi had explained, “This is the core essence of Tandif filtering technology for centralizing and continuously maintaining as well as enhancing. The core of this technology can be utilized for many things. Tandif is capable of filtering/moderating many things such as websites, blogs, forums, chat, email, online games, even sms/mms.”

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