Online shopping is no longer uncommon among Indonesians. Not only for residents of Jakarta or the rest of Java or even Sumatera, but also in places like Balikpapan, Sulawesi, Lombok, even West Papua. Obstacles remain in various forms and issues such as fraud still cloud the practice but the number of online shops launched in Indonesia shows that the trust between consumers and sellers on the potential of e-commerce in Indonesia keep rising.
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