Serkan Toto, a Japan-based startup consultant and former TechCrunch contributor, said via his Twitter that the mobile-based social application targeted global market will fail. A very intriguing topic to discuss.

Personally, I think this is true for many things. Something that works in Asia or emerging market might not necessarily fit the needs of more-developed first-world countries. The third world mindset is surely different from North America and Western Europe countries. Rather than trying to conquer the western world, I see that the Asian market itself is quite large and the potential with China, India and Indonesia as a determinant.

mig33 for example, they continuously go by relying on the 50 million registered users. Almost all of their users live in Asia. We know that mig33 targeted market is feature phone (with an average price under USD 100) users. With 33 million registered users in Indonesia (although it was never clear how many active users), we certainly wouldn’t be surprised if the community under mig33 is a potential target market that makes various parties want to gain profit.

Continue reading Finding Mobile-Based Social Application in Asia that still persist? mig33 Keeps Going with XL Axiata

Serkan Toto, seorang konsultan startup berkebangsaan Jerman yang tinggal di Jepang dan pernah menjadi kontributor TechCrunch, mengatakan melalui akun Twitter-nya bahwa aplikasi sosial yang berbasis mobile dan menyasar pasar global pasti akan gagal.

Setidaknya menurut saya pendapat ini ada benarnya, untuk banyak hal. Sesuatu yang berhasil di pasar Asia ataupun negara berkembang belum tentu sesuai dengan kebutuhan negara maju. Mindset dunia ketiga memang berbeda dengan negara-negara Amerika Utara dan Eropa Barat. Ketimbang mencoba menaklukan dunia Barat, justru saya melihat pasar Asia sendiri sudah cukup besar dan potensial, dengan Cina, India, dan Indonesia sebagai penentu.

Continue reading Mencari Aplikasi Sosial Berbasis Mobile di Asia yang Bertahan? mig33 Terus Melaju dan Menggandeng XL Axiata