Game element is nothing new in internet, both applied on web/mobile based service and applied on application accessible through web or mobile device. Several services from Indonesia also applied various game elements in one of features on service offered.

Based service such as Foursquare, Gowalla are using game element to their service, and other local (Indonesia) services like Bouncity or Tasterous will also applied game element on their service. This game element application is not only apply on location based service, but social recommendation like Rockto and shirt design competition service GantiBaju also provide badges for their users.

There could be many detail explanations on game element jargons, but what I meant in a simple way in this article is as a certain part of service/application or feature inviting users to ‘play’ or do certain activity (which usually is fun) and get ‘prizes’ from the activity. So the feature can make users use the service longer, have fun element, persuasive and addicting (in a positive way) over a certain service.

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