Aria Rajasa is the CEO of gantibaju.com, a clothing startup not dissimilar to Threadless but with a touch of Indonesia and a very strong design community. His passion in entrepreneurship has gotten him to start a number of companies since leaving university and is now rumored to be starting another one. DailySocial will be featuring his posts every now and then as he has returned from a long hiatus from blogging.

Originality is overrated, there I said it. Yesterday I wrote about the clone king coming to town. Not so long ago Zynga the game company giant shamelessly rip-off Tiny Tower and also a desktop game Super Crate Box “heavily inspired” the iPhone game Muffin Knight. These 3 stories are just small examples showing one simple fact: EVERYBODY COPIES!

Everybody as in big companies copy other big company, small companies copy big companies, big companies copy small companies and of course small companies copy small companies. That is pretty much everybody. Let’s discuss this case by case.

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