Tag: simply business

[Simply Business] Thomas Alva Edison: Penemu Atau Pebisnis?

Ingat nggak kalau ditanya waktu SD: siapa penemu bola lampu? Jawabannya: THOMAS ALVA EDISON! Sejarah mencatat kalau bola lampu listrik pertama sebenarnya diciptakan oleh seorang ahli kimia asal Inggris, Humphry Davy (referensi dari sini). Edison memang terkenal sebagai seorang penemu. Penemu banyak hal. Karena memang dia pernah memegang lebih dari 1000 hak paten. Tetapi bukan dia yang pertama menciptakan bola lampu listrik.

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[Simply Business] Trio Founder Ala Dave McClure (500 Startups)

Salah satu program incubator/early investor startup yang sangat menarik dan menjadi sumber pengetahuan baru buat saya adalah 500 Startups yang digagas Dave McClure. Buat saya, McClure dan Paul Graham (dari YCombinator) adalah contoh program yang sangat menarik karena mereka berhasil membuat sebuah seni mendirikan usaha/startup menjadi lebih scientific.Video interview dengan Dave ada di link ini.

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[Simply Business] Ide Pun Perlu Berjejaring

Salah satu hal kenapa saya percaya bahwa ‘Ideas Are Cheap‘ adalah karena pengalaman pribadi saya. Tidak pernah ada ide saya yang akhirnya diimplementasi yang murni sesuai dengan apa yang saya bayangkan pertama kali. Sebenarnya lebih banyak lagi yang akhirnya tinggal sebatas ide, coret-coretan di kertas dan belum sempat diimplementasi, atau bahkan banyak lagi yang saya ‘bunuh’ sendiri.

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[Simply Business] Perburuan Pertama [Bagian 1]

Kalau Anda sudah memulai action dan tidak sekadar berkhayal tentang ide startup Anda, congratulations! Saya termasuk salah satu penganut kepercayaan bahwa “ideas are cheap”. Percuma punya ide yang terdengar keren kalau tidak ada action. Sudah banyak buku, artikel, blogpost yang membahas tentang ini jadi saya harap Anda sudah sadar dan berhenti berangan-angan. Aria Rajasa juga pernah menulis tentang ini di sini

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[Simply Business] The Hidden Enemy

Business is a battle and to succeed in the battleground, you need to know who you’re fighting against. Sometimes it’s as plain as day but some of them are lost in obscurity. We all know the direct competition between Pepsi vs. Coca-Cola, Mercedez Benz vs. BMW and others. Direct competitors are the ones whom you fight directly, selling the same services or products as you are, and are in the same market space.

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[Simply Business] Creating Demand From Thin Air

Makko is a comic book publisher with high quality standard that focuses on digital distribution. The company is trying to do the impossible, it’s trying to create a market from thin air, something that Nintendo did with its Wii which turned everybody into casual gamers. A move that was then followed by Apple with its iPhone which can make non-gamers be a avid Angry Bird players. It’s definitely confident with the talents that it has, but does the market actually exist? If you look around your favorite book stores, you will find it hard to see comic books done by Indonesians.

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[Simply Business] Should You Do Your Own Customer Service? Yes

I’ve been running Tees.co.id for two weeks now and like most new startups, it’s a consecutive hectic day after day and I’m loving it. There’s a lot of things that I do differently from my previous startup but the one thing that’s clearly different is the way we do customer service. We are very open from the start, we give our visitors our email addresses, phone numbers, and BBM (I hate it but I just have to..) and also available in Twitter as well. We have emails for all sorts of things just to classify interests but every email, SMS, phone call, Twitter DM and mentions and BBM goes directly to one person: ME.

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[Simply Business] The Need for Niche

I am a big fan of basketball, from watching intense games of the NBA, to the exotic collection and vibrant culture of the shoes to actually playing the game on a regular basis. To put it short, I’m a basketball geek. I’ve invested in shoes (lots, like once per 2 months), jerseys, apparels, renting courts twice a week to play, and even NBA.TV yearly subscriptions and I spent all of my hard-earn money happily. I am a very good example of a niche market: obsessed, marketable and willing to spend.

One good example of a ‘startup’ that attack my niche market is @ngobrolNBA. The owner of the @ngobrolNBA account: @irrilD is a true NBA fan, you could tell from the 300 jerseys he owns or the uncountable shoes he collects over the year. Clearly the man got love for the game. He created the account out of love, and he’s smart enough to capitalize it.

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