Tag: Yahoo! TNS Net Index

Yahoo! TNS Net Index: Social Network User Is More Picky

Yahoo! TNS Index’s research result also reveals the behavior of social network user in Indonesia. Although still dominating internet usage through cell phone, Yahoo! TNS Index’s news release reveals that the activity of social network no longer shows any progress. Instead, the research shows that social network user in Indonesia has become more picky in choosing friends on social network.

Not only picky, Jhoni Tuerah, Client Advisor for TNS Indonesia Research Institute, as reported by Antaranews, also says that social network account owner – in Facebook and Twitter, for example – makes sure that the circle of their contacts is as small as possible.

Therefore, social network user in Indonesia avoids some circles of friends. Coworkers are the most avoided circle of friend in the social network. The list is followed by friends who they met only twice in real life and people who live out of town or out of country in the third place.

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Yahoo! TNS Net Index: Advertiser Needs to Strengthen Their Mobile Strategy

Mobile phone becomes a common tool for accessing internet for Indonesian people. Today, 62% of internet user in Indonesia, access the internet though a mobile phone. This number is a 40% increase of the number in 2009. In the same period of time, internet café becomes less popular due to 34% customer loss.

Other than increasing, mobile phone internet user also spends more time on their mobile phone accessing the internet. When last year the average of time spent is 8 hours per week, this year the number increases to 10 hours per week.

Those facts are revealed in the research by Yahoo! TNS Net Index. The research by Yahoo! in cooperation with TNS is aiming to learn the behavior of internet user in Indonesia as well giving a big strategic image about internet user in Indonesia. The result of this fourth research is announced on Monday.

20% of respondents are accessing internet with smartphone. Although still dominated by featured phone user, the number of its user is 10% less than the year 2011.

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Yahoo! TNS Net Index : Pengguna Jejaring Sosial Makin Pemilih

Hasil penelitian Yahoo! TNS Index juga mengungkap perilaku pengguna jejaring sosial di Indonesia. Meskipun masih mendominasi penggunaan internet melalui ponsel, rilis berita Yahoo! TNS Index mengungkapkan bahwa kegiatan jejaring sosial tidak lagi menunjukkan peningkatan. Hasil penelitian ini justru malah menunjukkan bahwa pengguna jejaring sosial di Indonesia makin pemilih dalam menentukan teman jejaring sosialnya.

Tidak hanya pemilih, Jhoni Tuerah, Penasihat Klien Lembaga Riset TNS Indonesia, seperti dikutip oleh Antaranews juga mengatakan bahwa pemilik akun jejaring sosial seperti Facebook dan Twitter juga membatasi lingkaran kontak mereka agar semakin kecil.

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Yahoo! TNS Net Index : Pengiklan Perlu Mulai Pertimbangkan Ponsel dalam Strategi Mereka

Telepon seluler (ponsel) menjadi semakin lazim digunakan oleh orang Indonesia untuk mengakses internet. Sekarang ini 62% pengguna internet di Indonesia, mengakses internet melalui ponselnya. Angka ini mengalami kenaikan sebesar 40% dibandingkan pada tahun 2009. Pada kurun waktu yang sama, warung internet (warnet) menjadi semakin kurang populer karena kehilangan pelanggannya sebesar 34%.

Selain semakin banyak, pengguna internet melalui ponsel juga semakin lama menghabiskan waktu berinternet dengan ponselnya. Jika pada tahun lalu, rata-rata mereka hanya menghabiskan waktu sebanyak 8 jam per pekan, pada tahun ini angka tersebut meningkat hingga 10 jam per pekan.

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