DScussion #5: Achmad Zaky on Challenges for E-Commerce Industry and Bukalapak’s Targets

Bukalapak’s Co-Founder and CEO Achmad Zaky stated that 2015 would be the year for Indonesian marketplace. After sealing a funding from EMTEK Group, Bukalapak intends to be more aggressive to educate the people about online shopping, including through TV ads which, he admitted, remains the most effective media for marketing campaign as it covers almost everyone. In this week’s DScussion, Zaky argued that the current challenge for e-commerce industry is the payment method. He also revealed Bukalapak’s plans to be the foremost marketplace in Indonesia.