Batavia Incubator Launches, Announces Their First Portfolio

Today, new comer Batavia Incubator (warning, their website only contains their logo and email [email protected]) officially open their operation in Indonesia by publicly announce their first portfolio company, C2C commerce site BukaLapak.com.

Founded as a joint venture between Rebright Partners, Japanese incubator and Corfina Group, Indonesian Financial Group, Batavia Incubator is ready to start activity as internet/mobile service focused incubator in Indonesia. Rebright Partners’ CEO Takeshi Ebihara also joins BukaLapak’s board seat.

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BukaLapak, E-Commerce With Traditional Approach

Copywriting is indeed an important part of a service, the way you talk to specific target audience can help boost the experience you’re trying to give them, like Woot does. BukaLapak is one of that e-commerce sites that uses a more traditional approach of talking with their customer. One of that key value of traditional market in Indonesia is bargaining, the one thing you can’t do when shopping on a modern market.

It’s a small feature, but it really differentiate themselves from the other big e-commerce players. Too bad it’s not exactly a strong key point, their competitors can always add the Bargain feature and they’re left off with nothing. This factor has to be taken into account in the competition scene for Indonesian startups, most of them are not aware of this kind of situation.

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Bukalapak.com, Cara Mudah Untuk Mencari dan Menjual Barang

Pernah belanja di pasar tradisional? Bagaimana jika konsep pasar tradisional digabungkan dengan konsep online, jawabannya bisa jadi adalah Bukalapak.com.

Bukalapak.com adalah sebuah situs dimana Anda bisa mencari barang dengan mengunjungi ‘lapak’ atau menjual barang dengan membuat ‘lapak’ layaknya di pasar tradisional. Tanpa mengecilkan peran pasar tradisional, konsep lapak ini adalah pendekatan yang cukup baik, minimal mudah dikenal, terutama untuk konsumen Indonesia, ini menjadi nama yang unik serta cenderung mudah diingat.

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