Customer Relationship Management, usually known as CRM, is something that has actually been around for a while and is becoming increasingly scrutinised by companies planning to expand their consumer-facing business to the next level. It takes the concept of customer service, where usually a customer interacts on a one-to-one basis with an officer of a company tasked with, well, taking care of the customer, employs the scalability of digital technology and deploys it on a larger scale.

Continue reading [Manic Monday] Using Customer Relationship Management To Engage Your Fans – And Customers