Tag: dailyssimo

[Dailyssimo] Kekuatan Percakapan di Dunia Maya

Percakapan yang terjadi di dunia maya biasanya terjadi di tempat-tempat yang memungkinkan orang untuk mem-posting sesuatu. Kita lihat apa yang terjadi di Twitter, apa yang terjadi di timeline Facebook, dan pada bagian komentar di blog. Memang pada prinsipnya, Web 2.0 yang diperkenalkan oleh Tim O’reilly berfokus pada komunikasi dua arah, sehingga setiap media dimungkinkan untuk melakukan percakapan dua arah.

Apa yang ingin saya angkat dari judul di atas? Kaitannya sebenarnya dengan kekuatan dari percakapan yang terjadi dalam proses bersosialisasi di dunia online yang akan langsung berdampak pada si pemilik identitas. Saya pernah menulis tentang bagaimana sebaiknya seorang buzzer menjaga “asset” mereka, lalu saya pun pernah menulis tentang bagaimana seseorang bisa “stands out” diantara persona-persona lainnya. Jika ditarik ke dasar, semua pembahasan tersebut pada dasarnya adalah mengenai fundamental percakapan dengan limitasi-limitasi yang ada di dunia maya, yang jika tidak dikontrol maka bisa membawa Anda ke arah yang mungkin tidak bisa Anda bayangkan.

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[Dailyssimo] Masa Depan Blog

Pada hari Kamis lalu (14 Juni 2012) komunitas praktisi social media yang tergabung dalam sebuah Facebook Group yang bernama Social Media Strategist Club melakukan kumpul-kumpul sekaligus berbagi pengalaman yang keempat kalinya.

Kali ini, selain saya yang diminta untuk berbicara mengenai peranan community management pada dunia social media, ada juga mas Iskandar Zulkarnaen yang berbagi pengalaman dan pendapatnya tentang blog. Mas Iskandar ini kebetulan bekerja sebagai editor di Kompas.com dan juga pengelola jejaring blog Kompasiana, pembicara ketiga adalah mas Stephen Ng (Imago School of Advertising) yang berbagi ilmu tentang branding.

Pada tulisan kali ini saya tertarik untuk sedikit berbagi pandangan tentang bagaimana kira-kira nasib blog dan kegiatan blogging di masa yang akan datang, terpacu oleh apa yang disampaikan oleh mas Iskandar yang kebetulan juga sempat beberapa kali mengemukakan pendapat beliau tentang akan jadi apa blog di masa yang akan datang.

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[Dailyssimo] FM Radio’s Positioning in the Mist of Online Radio Technology Usage

Last Friday, I got the chance to be interviewed by two researchers who collect data about social media map and its impact on the development of radio in Indonesia. Miss Meryanda and Mr. Teguh Prakoso who interviewed, or maybe it’s better to call it as having a chitchat with me, happen to work at research division in two FM Radios in Jakarta, namely Jak-FM and Gen FM.

Our topic of conversation was about the role of social media in the development of FM radio and what is FM radio’s position with the happening of online radio.

Really interesting topic because just like most of you know, I once ran an online radio and the field I’m engaging right now is more or less social media. That’s what makes our conversation very stimulating.

Is the happening of online radio a threat to the existence of FM radio? I think, the new online radio technology has to support FM radio. If you use the word “threat” to describe the happening of online radio, then I say you haven’t fully understand the technology and what benefit we can get from it so it looks like a threat.

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[Dailyssimo] Does A Blog Need SEO?

These last few days, I was involved in a discussion in a Facebook group that I found quite interesting and quite eye-opening about the point of view of digital strategists in this country.

One of the topics discussed was the application of Search Engine Optimization (SEO) on a blog and this elementary topic spurred reactions that I can consider representative of most people’s perspective.

Do you think a blog needs SEO? The easy, fast and without further thinking answer is: Yes! But does a blog really need SEO?

The essence of a search engine is collecting and collating (indexing) the popular, and much sought after words on the list. The more popular a word, the more likely it will be on the top of the list. So if the word we’re looking for is the full name of a blog complete with the link then what we need to be on the top list of the search result is indeed, popularity.

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[Dailyssimo] Apakah Blog Perlu SEO?

Beberapa hari ini saya terlibat diskusi di sebuah Facebook Group yang cukup menarik dan cukup membuka mata saya tentang sudut pandang para pelaku jasa strategi digital yang ada di tanah air kita ini.

Salah satu topik yang dibahas adalah mengenai penerapan SEO (Search Engine Optimization) pada blog, dan topik sederhana ini benar-benar mengundang reaksi yang saya bisa bilang merepresentasikan bagaimana cara pandang kebanyakan orang.

Menurut Anda apakah sebuah blog membutuhkan SEO? Jawaban mudah, cepat dan tanpa perlu pemikiran panjang adalah: Ya! Tapi apakah benar sebuah blog membutuhkan SEO?

Hakikat sebuah mesin pencari adalah mengumpulkan dan menyusun (indexing) kata-kata yang populer dan banyak dicari pada list mereka. Semakin populer sebuah kata, maka akan ada di urutan teratas. Jadi bila kata yang kita maksud adalah nama sebuah blog lengkap dengan link-nya maka yang dibutuhkan agar bisa masuk dalam urutan teratas dalam hasil pencarian, ya popularitas. Dengan kata lain, sebuah blog harus cukup populer, cukup banyak dicari orang untuk bisa masuk ke dalam urutan teratas daftar pencarian, that’s how we play the game…..fair and square. 🙂

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[Dailyssimo] E-commerce in Indonesia, What We Need Is a Service That We Can Trust

Opening an online shop is much easier than opening a regular shop; at least it can be measured from cost factor. However, inviting buyer to come and be a customer of a store is much more complex than just opening it. Let me invite you to examine from various point of views.

For a buyer, money is something sensitive. A buyer would never want to give their money in exchange for an item if they do not want the item or if there is something that makes it hard to get the goods after they made the payment.

Just imagine, if you want to buy a music CD, the options are to purchase it at nearest CD store or at on online shop. What do you think will be the consideration?

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[Dailyssimo] You Are What You Share

Have you ever try to find out why people are following/liking you on social media service? Many said with common assumption; because they know them personally, because of their profession or even looking at the average content shared on the timeline.

For figures which personalities are already defined on traditional medias, entering the social media may reveal some of their real personality (in this case, if they handle their own account). In example, when a media moghul, Rupert Murdoch decided to use Twitter, his figure that is well known for being a power of media with all its misteries, slowly melts through his chitchat on Twitterverse. Many said that Twitter is ruining Murdoch’s reputation because we’ve lost a figure that has been shaped before. But I personally think that Twitter, on the contrary, is actually turning Murdoch’s figure far more human and showing his true character as one Rupert Murdoch. Continue reading [Dailyssimo] You Are What You Share

[Dailyssimo] You Are What You Share

Apakah Anda pernah mencari tahu apa alasan orang mem-follow/like Anda di layanan social media dimana Anda bergabung? Banyak yang menjawab dengan asumsi yang paling umum, yaitu karena teman, karena profesi yang dijalani atau juga karena melihat rata-rata konten yang sering dibagikan.

Bagi tokoh-tokoh yang personality-nya sudah kadung terbentuk pada media-media tradisional, masuk ke social media bisa sedikit menguak real personality mereka (kalau mereka handle sendiri lho ya), contohnya ketika seorang media moghul, Rupert Murdoch memutuskan untuk menggunakan Twitter, sosoknya yang dikenal sebagai salah satu kekuatan media lengkap dengan kemisteriusannya sedikit demi sedikit mulai lumer melalui celotehannya di Twitterverse. Banyak yang  menyebutkan bahwa Twitter merusak reputasi Murdoch karena kita semua jadi kehilangan sosok yang dibentuk sebelum, namun saya berpendapat justru Twitter membuat sosok Murdoch jadi jauh lebih membumi dan memunculkan karakter sebenarnya dari seorang Rupert Murdoch.

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[Dailyssimo] The Key to Managing Social Media: Community Management

I decided to focus on all things related to the online community around the end of the 90’s until now. Many developments happened, nowadays, it would seem out of date if we do not know what is social media. Even though the gap on time is long and a lot of progress is still happening, but the core of everything has not changed much: community management.

The thing that changed is the medium. The first time I got to know community management, the popular media back then was mailing list while nowadays, the hip one is social media.

Brian Solis’s writing on August 2007, Social Media is About Sociology Not Technology, makes me look back and have to agree to what he described in his writing. But if I may add, there is also Psychology aside from Sociology that plays a very important role in the management of social media.

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Reputation and Assets On A Buzzer

On the last day of Java Jazz Festival, I met an old friend who is now an Indonesian Android users community activist, Agus Hamonangan. During our conversation, he asked a question that has been under my observation for quite some time, about an activity that emerged as an effect from the rising social media trend: buzzer and also paid tweet phenomenon in Indonesia that leads to the trend of buying and selling followers especially on Twitter.

Agus, as he’s usually called, asked my opinion about whether the buzzer phenomenon will be able to continue along with the development of social media world. My answer was brief: as long as there is need then everything that can meet that need will certainly continue. It’s a simple economic principle.

I’ve seen that almost every Twitter account that I follow that became buzzer does not have the ability to maintain their reputation as a brand. Let me give you an illustration. Say, what do you expect by following a Twitter account under the name Raditya Dika? I’m sure you’d want to get funny and witty tweets that are uniquely Radit (Raditya’s nickname). So what do you feel when suddenly the tweets from Raditya Dika’s account start to packed with ads, with certain hashtags? Yes, probably you wouldn’t find this as a problem but many are disappointed.

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