Tag: expansion

KakaoTalk, one of the rising player in messaging platform, has just launched its Windows Phone version a few days ago. It’s now available in most smartphone platforms, including Android, iOS, BlackBerry and now Windows Phone. Turns out, it’s not the only exciting plan coming from the company — recently got funded from China’s Tencent. KakaoTalk has been hugely popular in South Korea and is now targeting new market to be acquired. The first target is Japan and the second target is Southeast Asia countries with Indonesia as the primary.

Previously, WeChat have set social marketing strategy here in Indonesia to gain more attention from local communities about China’s hip messaging app. Both KakaoTalk and WeChat are having Tencent at the board. Other player in the market is mig33, but mig33 still focuses heavily on feature phone users although they recently try to grab more users who use Android and BlackBerry.

We’ve been speaking with one KakaoTalk representative to obtain more explanation. The reason why Southeast Asia had been chosen as the target simply because the region is perfect place to launch new media services. The new media adaptation rate is very high and of course the region has many potentials for its population. The representative said that KakaoTalk has collaborated with local company on implementing the plans — not as KakaoTalk’s branch office, but more as partner. The plan will conducted on August to grow the user base in Indonesia until end of the year. In the early 2013, It’s planned to integrate all four business models to Indonesia.

Continue reading EXCLUSIVE: KakaoTalk Sets to Expand to Indonesia