Power Commerce Asia Receives Series A Funding, Expanding Business to Malaysia

The ERP solution provider startup, Power Commerce Asia, announced series A funding with an undisclosed amount from PT Interport Mandiri Utama, a subsidiary of PT Indika Energy, and a logistics and courier company, PT SAP Express. The fresh money will be used to expand to Malaysia to serve global brand partners in serving its customers in the country.

After this investment, Interport’s directors, including Yukki Nugrahawan Hanafi and Alif Sasetyo with SAP Express’ President Director, Budiyanto Darmastono, are now part of the Board of Commissioners at Power Commerce Asia.

On this occasion, he officially announced the launching of Power Commerce after running in stealth mode since its operations began three years ago. Starting this year, the company will significantly scale its business using the latest investment round.

The Power Commerce Asia’s Founder & CEO, Hadi Kuncoro said that the team is now focused on building the company’s fundamentals in the form of omni-channel ERP and supply chain solutions for the business ecosystem. Thus, Power Commerce Asia can become a sustainable company.

“We did not build an app, but a tech company that is building a digital ecosystem for industry. We have B2B users, from brands, manufacturers, brand owners, global brands and SMEs. Conceptually, we want to build an omni-channel e-commerce and supply chain solution, therefore, brands can sell through any platform and integrated in real-time,” Hadi explained at a press conference yesterday (1/6).

The investment, he continued, was not solely for the money but also strategic partnerships with investors. It is known that Interport has an extensive network in handling cross-border transactions, while SAP Express has a warehousing and procurement network throughout Indonesia.

Power Commerce will optimally utilized these assets to expand its business, targeting growth up to seven times this year. “Our vision is not only applicable in Indonesia, we are trying to build something to solve problems in the global market. Therefore, we will enter the regional market in the near future.”

The company will explore the SME segment in order to experience omni-channel and supply chain solutions. The solution is planned to be available in the middle of this year as an SaaS concept with a subscription model. Hadi said, the subscription model is considered more effective to capture the SME market as it doesn’t require them to pay for long term.

Solutions

Power Commerce Asia provides an end-to-end solution that includes e-commerce marketplace enabler, technology development, warehouse management, shipping management & delivery service, digital marketing, payment management, and omni-channel ERP system management. Power Commerce Asia’s omni-channel technology ensures all brands to take advantage of all existing sales channels, both offline and online.

Within three years of operation, Power Commerce Asia claims to have grown significantly up to 132 times. It began with the start-up phase, smart-up company, and has now turned into a scale-up company. The positive growth in late  2021 is indicated by some metrics, including the total transaction that increased by 28 times, the average monthly transaction grew by 28 times, the Net Revenue (NMV) increased by 22 times, and the average monthly sales grew by 12 times. The previous percentages aren’t followed with detailed numbers.

The company has collaborated with several local and global brands from various industries in managing e-commerce sales channels. The partners include Soho Global (Imboost, Curcuma, Diapet), Menarini (Dermatix, Transpulmin), Kino Indonesia, Galeri24, Mamasuka, Combiphar, Twinings, Ovaltine, Probalance, Prodiet, Evalube, Dompet Dhuafa and many others.

In the future, the company will expand ERP solutions not only for finished products, but also for raw materials that can be integrated in a real-time system from upstream to downstream. This will certainly make it easier for manufacturers to monitor the work flow to be more efficient.

Hadi is optimistic with the well-developed business fundamentals to lead the company achieving sustainability and accelerate the IPO in 2025. “In 2025 our mission is to enter the ASEAN market, and conduct an IPO for the exit plan,” he said.


Original article is in Indonesian, translated by Kristin Siagian

Power Commerce Asia Peroleh Pendanaan Seri A, Siap Ekspansi ke Malaysia

Startup penyedia solusi ERP Power Commerce Asia mengumumkan pendanaan seri A dengan nominal dirahasiakan dari PT Interport Mandiri Utama, anak usaha dari PT Indika Energy, dan PT SAP Express, perusahaan logistik dan kurir. Dana segar ini akan dimanfaatkan untuk melancarkan aksi ekspansi ke Malaysia untuk melayani rekan merek global dalam melayani konsumennya di negara tersebut.

Pasca investasi ini, direktur di Interport seperti Yukki Nugrahawan Hanafi dan Alif Sasetyo, dan Presdir SAP Express Budiyanto Darmastono, kini menjadi bagian dari Dewan Komisaris di Power Commerce Asia.

Dalam kesempatan tersebut sekaligus mengumumkan secara resmi kehadiran Power Commerce setelah berada dalam stealth mode semenjak operasionalnya dimulai pada tiga tahun lalu. Mulai tahun ini, perusahaan akan mengeskalasi bisnisnya jauh lebih signifikan dengan amunisi yang didapat dari putaran pendanaan tersebut.

Founder & CEO Power Commerce Asia Hadi Kuncoro menuturkan selama ini ia dan tim fokus membangun fundamental perusahaan berupa solusi ERP omni-channel dan supply chain untuk ekosistem bisnis. Dengan demikian, Power Commerce Asia dapat menjadi perusahaan yang berkelanjutan.

“Kami tidak bangun aplikasi, tapi tech company yang bangun ekosistem digital untuk industri. Pengguna kami adalah B2B, dari brand, manufaktur, brand owner, brand global hingga UKM. Secara konsep, kami ingin bangun e-commerce omni-channel dan supply chain solution, sehingga brand bisa berjualan di mana pun dan di platform mana pun dan terintegrasi secara real-time,” terang Hadi dalam konferensi pers, kemarin (6/1).

Investasi yang diperoleh Power Commerce, lanjutnya, bukan semata-mata mengincar dana segar tapi juga kemitraan strategis bersama para investor. Diketahui, Interport memiliki jaringan yang luas dalam menangani transaksi lintas negara, sementara SAP Express punya kehadiran jaringan pergudangan dan pengadaan yang tersebar di seluruh Indonesia.

Aset-aset tersebut akan diutilisasi secara maksimal oleh Power Commerce dalam meningkatkan bisnisnya yang ditargetkan dapat tumbuh hingga tujuh kali lipat sepanjang tahun ini. “Kita tidak hanya punya visi di Indonesia saja, apa yang kita coba bangun ini untuk meresolusi problematika di pasar global. Makanya pada stage kedua, kami akan masuk ke pasar regional.”

Perusahaan akan merambah segmen UKM agar dapat merasakan solusi omni-channel dan supply chain. Rencananya solusi tersebut akan hadir pada pertengahan tahun ini dalam bentuk SaaS dengan model berlangganan. Menurut Hadi, konsep berlangganan dinilai lebih efektif untuk menarik UKM karena tidak perlu berkomitmen untuk membayar dalam jangka waktu lama.

Solusi Power Commerce Asia

Power Commerce Asia menghadirkan end-to-end solution services yang mencakup e-commerce marketplace enabler, technology development, warehouse management, shipping management & delivery service, digital marketing, payment management, dan omni-channel ERP system management. Teknologi omni-channel yang dimilki oleh Power Commerce Asia dapat memastikan bahwa seluruh brand dapat memanfaatkan seluruh saluran penjualan yang ada, baik offline maupun online.

Dalam kurun waktu tiga tahun, Power Commerce Asia mengklaim tumbuh signifikan hingga mencapai 132 kali lipat. Dimulai dengan fase start-up, smart-up company, dan kini telah masuk ke tahap scale-up company. Pertumbuhan positif di penghujung 2021 ditunjukkan dengan metriks, di antaranya jumlah transaksi yang bertumbuh 28 kali lipat, rata-rata transaksi bulanan bertumbuh 28 kali lipat, pertumbuhan Net Revenue (NMV) sebanyak 22 kali lipat, dan rata-rata penjualan bulanan bertumbuh 12 kali lipat. Tidak dijelaskan secara rinci dalam bentuk angka mengenai seluruh pencapaian di atas.

Perusahaan telah berkolaborasi bersama berbagai brand lokal dan global dari berbagai macam industri dalam mengelola channel penjualan e-commerce. Beberapa namanya adalah, Soho Global (Imboost, Curcuma, Diapet), Menarini (Dermatix, Transpulmin), Kino Indonesia, Galeri24, Mamasuka, Combiphar, Twinings, Ovaltine, Probalance, Prodiet, Evalube, Dompet Dhuafa dan masih banyak lainnya.

Ke depannya perusahaan akan perluas solusi ERP tidak hanya untuk produk jadi saja, tapi juga barang mentah (raw material) dapat terintegrasi secara sistem dan real-time dari hulu ke hilir. Hal tersebut tentunya akan permudah produsen dalam memantau proses kerjanya jadi lebih efisien.

Hadi optimis dengan fundamental bisnis yang sudah dibangun secara matang ini, dapat membawa perusahaan menjadi perusahaan yang berkelanjutan dan menyegerakan aksi IPO pada 2025 mendatang. “Pada 2025 misi kami masuk ke pasar ASEAN, dan melakukan IPO untuk exit plan-nya,” tutup dia.