[Manic Monday] Searching For A New Frame Of Mind For Entertainment Industries

Previously, the entertainment industry was a process that tended to be straight and vertical. Like now, anyone can create something, but usually the entertainment work that would be allocated the most investment (which usually meant the largest promotion and distribution) is the one, as determined by the stakeholders of the entertainment industry, that could be digested by a large amount of people, and gave return on investment – or even profit. The principle of scale of economies apply: invest in something with a fixed/static value, which could then be duplicated for multiplied profits. Of course, this vertical relies on complete control on all the aspects of the industry – from creation, production, promotion, marketing, distribution, and even the retail price.

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[Manic Monday] Masih Ingat Industri Konten “Lama”?

Satu hal yang tragis dalam kehidupan kita yang kian digital adalah, apapun yang muncul pada kita melalui sebuah ‘layar’ (bisa saja layar TV, komputer ataupun HP) muncul dalam hitungan detik dan dapat dicari sesuai keinginan. Ada di internet atau tidak ada sama sekali. Sama sekali tidak ada kondisi peralihan di internet – bahkan layanan yang masih di dalam tahap beta, ya sudah ada, dan Anda tidak akan melihat proses pembangunannya bila tidak melihat secara seksama. Meniru bahan dasarnya yang berupa byte, karena hanya kondisi ‘0’ dan ‘1’ yang berlaku. Nyala atau mati. Dan dalam banyak kasus, baik atau buruk. Di-‘Like’ atau tidak di-‘Like’.

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[Manic Monday] Remember the “Old” Content Industry?

One of the tragic things of our increasingly digital lives is that, whatever appears to us on a ‘screen’ (whether it be a TV screen, computer screen or mobile phone screen’, is just there, in seconds, and can practically be pulled up on demand. Either its on the Internet, or it isn’t. There’s hardly a transitional state for anything on the internet – even services that are in beta are well, right there already, and you probably won’t notice its building progress unless you look closely. Mimicking its basic building blocks of bytes, the conditions of ‘0’ and ‘1’ apply. It’s either on, or off. And in many cases, it’s either good, or bad. ‘Liked’, or not liked.

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[Manic Monday] Perlukah Industri Musik Diselamatkan?

Dari satu aspek, memang musik seperti sedang porak-poranda. Sulit mencari toko CD atau kaset karena banyak yang sudah tutup. Ringbacktone, yang sempat menjadi andalan industri musik, sudah nyaris tak dipakai lagi. Toko-toko yang menjual file musik digital (seperti MP3) sudah berjalan beberapa tahun tapi tetap, belum terlihat minat pasar yang besar; penjualan lagu lewat iTunes Indonesia sekalipun, menurut kabar, meskipun menunjukkan pertumbuhan yang pesat, masih belum memiliki dampak yang signifikan. Sementara itu, lagu-lagu yang sama bisa didapatkan bebas dari berbagai situs web, tanpa biaya, dan tanpa renumerasi ke pemilik rekaman suara.

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[Manic Monday] Does the Music Industry Really Need to be Healed?

Looking from one aspect, it really does seem like music is in such a mess. It is difficult to find CD or cassette stores because many have shut down. Ringback tones, once the cash cow of the music industry, has almost no more users. Online stores that sell digital music files (like MP3s) have run for several years but the market shows slowing signs of interest; it is said that music sales through iTunes Indonesia, although growing exponentially, still shows small impact on revenue. Meanwhile, the same songs can be obtained from various websites, free, without any payment to the owners of the sound recordings.

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[Manic Monday] Making Money From YouTube

Many stories have circulated the Internet on how this person or that person has made money by simply putting up a video on YouTube, getting many views, and in turn receiving a good amount of money from advertising placements. The most recent example of this would be PSY raking in about $8 million of ad revenue from YouTube, for pretending to ride a horse to an infectious rhythm. But let’s face it, we’re not all destined to be a Korean pop star, but it doesn’t mean we can’t pave the way to make a bit of our own cash through YouTube.

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[Manic Monday] Using NFC To Distribute Your Music – And More

Near-field communication, otherwise known as NFC, is still somewhat of a mystery to most. It’s often touted as the ‘killer’ new feature of some app or phone, as it is gradually being integrated with some high-end phones (and even some mid-range phones), although most of the world still has no real use for it. The most notable use of NFC is of course mobile payment systems like Google Wallet, Isis and some Visa or Mastercard-driven programs in Europe, Singapore and Korea.

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[Manic Monday] Using Customer Relationship Management To Engage Your Fans – And Customers

Customer Relationship Management, usually known as CRM, is something that has actually been around for a while and is becoming increasingly scrutinised by companies planning to expand their consumer-facing business to the next level. It takes the concept of customer service, where usually a customer interacts on a one-to-one basis with an officer of a company tasked with, well, taking care of the customer, employs the scalability of digital technology and deploys it on a larger scale.

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[Manic Monday]: Engage Through Digital, Sell Through Digital And Physical

The digital entertainment landscape in Indonesia has been shaping up pretty quickly the past year. E-commerce becoming more widespread, growth of smartphone penetration and app usage, and more ways to do transactions online. Social media has grown an industry on top of it, fuelled by brands and products who want to make sure they are talked about in the social networks where more and more people find information firsthand before looking at other media – also by a new generation of entrepreneurs, either by creating new products on top of the social networks, or by capitalising fame or notoriety of themselves or other people.

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[Manic Monday] My Wishlist: Digital Entertainment in Indonesia, 2013

This is my first post in 2013 – so I thought it would be fitting to jot down a few things that I hope will happen in 2013 in the digital entertainment scene here. 2012 has certainly been an interesting year – International music services like iTunes and Deezer finally arrived, the much-adored (by industry players, at least) RBT is somewhat ‘resurrected‘, and of course, perhaps many other things that has not shown their importance yet. Naturally, this list is very subjective.
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