Sampingan announces the closing of $5 million Series A funding or equivalent to 71 billion Rupiah. This round was led by Altara Ventures, with the participation of Access Ventures, XA Network, iSeed SEA, and two investors in the previous round, Golden Gate Ventures and Antler. Currently, the startup founded by Wisnu Nugrahadi, Margana Mohamad, and Dimas Pramudya has managed to raise up to $7.1 million in funds.

Fresh funds will be focused on strengthening the technology, product, and sales teams. Since their launch in 2019, they have served around 150 corporate clients with 850 thousand workers. Its services allow business partners to connect with blue-collar workers to perform various types of work, such as making sales, creating product reviews, conducting surveys, installing applications, etc.

In Indonesia, there are several platforms that specifically target blue-collar workers (informal workers). In general, it consists of two forms. First, there is a job marketplace that allows companies to recruit prospective workers with a more formal recruitment process. While agency services usually provide certain jobs on the platform, registered workers can take on and do the task directly, and get a commission after successful submission.

The presence of these services is based on a fairly large niche market. Based on BPS data in 2019, these workers dominate the informal sector with a rate of 57.27%. Sampingan’s internal data also recorded an increase during the pandemic. From March to December 2020, the number of Sampingan applications downloads exceeding 1 million, increased by 4 times. The number of partners also increased significantly during this period, without announcing a detailed number.

Previously, in an interview with DailySocial, the founders said that Sampingan was inspired by an outsourcing business model that applies daily or monthly targets to workers. In the process, Sampingan uses a similar approach to that model, providing pay based on performance results (pay per performance).

Sampingan was started as Antler startup generator’s first batch program in Singapore. In 2020, the program finally arrived in Indonesia to provide mentorship and investment programs to prospective founders. Apart from Sampingan, there are also local startups generated from this program, including Bubays and Cooklab.

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Original article is in Indonesian, translated by Kristin Siagian

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Sampingan mengumumkan telah menutup pendanaan seri A senilai $5 juta atau setara 71 miliar Rupiah. Putaran ini dipimpin Altara Ventures, dengan partisipasi Access Ventures, XA Network, iSeed SEA, serta dua investor di putaran sebelumnya yakni Golden Gate Ventures dan Antler. Sejauh ini, startup yang didirikan Wisnu Nugrahadi, Margana Mohamad, dan Dimas Pramudya ini berhasil mengumpulkan dana hingga $7,1 juta.

Dana segar akan difokuskan untuk penguatan tim teknologi, produk, dan penjualan. Sejak diluncurkan pada 2019, mereka telah melayani sekitar 150 klien perusahaan dengan 850 ribu pekerja. Layanannya memungkinkan mitra bisnis terhubung dengan pekerja “blue collar” untuk melakukan berbagai jenis pekerjaan, seperti melakukan penjualan, membuat ulasan produk, melakukan survei, pemasangan aplikasi, dll.

Di Indonesia, saat ini sudah ada beberapa platform yang khusus menyasar pekerja kerah biru (pekerja informal). Secara umum terdiri dari dua bentuk, pertama ada job marketplace memungkinkan perusahaan untuk memperoleh calon pekerja dengan proses perekrutan yang lebih formal. Sementara layanan keagenan bisanya menyuguhkan pekerjaan tertentu di platform, lalu pekerja terdaftar dapat mengambil dan mengerjakan tugas tersebut secara langsung, dan mendapatkan komisi setelah berhasil melakukan submisi.

Hadirnya layanan tersebut didasari adanya ceruk pasar yang cukup besar. Berdasarkan data BPS, per tahun 2019 kalangan pekerja tersebut mendominasi sektor informal dengan angka 57,27%. Data internal Sampingan bahkan mencatat adanya kenaikan di masa pandemi. Selama Maret s/d Desember 2020, jumlah unduhan aplikasi Sampingan naik 4x lipat, melebihi 1 juta unduhan. Jumlah mitra pun juga bertambah cukup signifikan di masa tersebut kendati tidak disebutkan angkanya.

Sebelumnya dalam wawancara bersama DailySocial, para founder mengatakan pengembangan Sampingan terinspirasi dari model bisnis outsourcing yang mengenakan target harian atau bulanan ke pekerja. Dalam proses kerjanya, Sampingan menggunakan pendekatan mirip dengan model tersebut, memberikan bayaran berdasarkan hasil kinerja (pay per performance).

Sampingan lahir dari program startup generator Antler batch pertama di Singapura. Tahun 2020 lalu, program tersebut akhirnya bersinggah di Indonesia untuk memberikan program mentorship dan investasi ke calon founder. Selain Sampingan, ada startup lokal yang lahir berkat program tersebut, di antaranya Bubays dan Cooklab.

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Tag: iSeed SEA

Sampingan Announces Series A Funding of 71 Billion Rupiah

Sampingan Umumkan Pendanaan Seri A 71 Miliar Rupiah