Raih Sukses di 2013, Lazada Siapkan Dua Strategi Besar di 2014

Tahun 2013 lalu merupakan tahun yang baik bagi Lazada, dari sisi perkembangan dan traffic. Apalagi event akhir tahun #Sale1212 menjadi penutupan yang manis bagi keseluruhan perkembangan Lazada, ketika ribuan pesanan masuk dalam hitungan jam khusus hari itu saja. Meski demikian layanan pusat belanja online itu tidak mau berpuas diri. Di tahun 2014 ini mereka sudah menyiapkan strategi untuk lebih berkembang, yakni fokus kepada segmen mobile dan pengembangan marketplace.

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Pecahkan Rekor Penjualan, Lazada Bertekad Gelar #1212Sale Lagi di Tahun Depan

Hari Belanja Online Nasional (Harbolnas) #1212Sale yang digagas oleh Lazada bersama 20 pelaku e-commerce Indonesia berlangsung sukses. Lonjakan traffic dan penjualan menjadi tolok ukur keberhasilan gerakan #1212Sale dalam mendorong e-commerce di Indonesia. Lazada sebagai salah satu penggagas, melalui rilisnya, mengatakan bahwa rekor penjualannya berhasil dipecahkan hanya dalam satu hari rekor. Ribuan pesanan pun diterima setiap jam yang juga sempat mengakibatkan tumbangnya situs Lazada selama beberapa jam di hari tersebut.

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More About Lazada’s Upcoming Marketplace

Just over a week ago Lazada celebrated its first anniversary and announced that the company will be launching a marketplace for suppliers and consumers to set up their own shop at Lazada’s website. To find out more about the plans for its marketplace, we went straight to Lazada’s top management and asked them some questions.

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Lazada Achieves 20% Monthly Growth, Will Open Marketplace and Expand Delivery Fleet

Online shopping site Lazada celebrated its first anniversary on Monday and invited members of the press, partners, and suppliers to join the event at Decanter Wine House in Jakarta. CEO Max Bittner was on hand to oversee the festivities and announce the milestones the company has achieved over the year, its outlook, as well as future plans which include a marketplace, mobile apps, and more integrated logistics operations.

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Lazada, Yahoo, and Other Indonesian E-Commerce Players to Hold a Shopping Bonanza on 12-12-12

Tomorrow, 12 December 2012, will be an important day for online store players and consumers in Indonesia. Based on Cyber Monday, which is an online shopping discount event created as a follow up to the post-Thanksgiving Black Friday shopping tradition, a number of Indonesian online marketplaces and stores are holding a joint discount event which they call #1212sale, initiated by Lazada and Yahoo!.

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Lazada, Yahoo, dan Pemain E-Commerce Indonesia Lainnya Menggelar Event Belanja Akbar Pada 12-12-12

Tanggal 12 Desember 2012 (12-12-12) besok bakal menjadi ajang penting bagi konsumen dan penggiat toko online di Indonesia. Berkaca pada Cyber Monday yang merupakan ajang diskon toko online di Amerika Serikat yang meneruskan tradisi Black Friday setelah Thanksgiving, sejumlah online marketplace dan toko online ternama di Indonesia menggelar ajang diskon besar-besaran tahun ini dengan nama #1212sale, yang diprakarsai oleh Lazada dan Yahoo.
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Rocket Internet’s Lazada Silently Outgrow Local E-Commerce Incumbents

Just launched early this year, Rocket Internet’s Lazada has become of the most e-commerce site with big traffic in par with other big local players such as Blibli, Plasa, Dinomarket and even Rakuten. Of course traffic explains nothing like numbers of transactions does, but it’s still interesting to see how Lazada slowly outgrow the incumbents.

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