Kakao Resmi Perkenalkan Akun Plus Friend Bisnis di Indonesia, Tawarkan Promosi di Hari Kerja

Setelah ditahbiskan menjadi pasar terbesar Kakao di luar Korea Selatan dengan 13 juta pengguna, KakaoTalk siap meningkatkan engagement-nya di Indonesia dengan memperkenalkan akun Plus Friend yang berorientasi bisnis di Indonesia. Melalui promosi ini, setiap hari kerja KakaoTalk menawarkan paket yang berbeda-beda melalui akun Plus Friend partnernya bagi mereka yang menambahkan akun 7-Eleven, Chatime, McDonald’s, Baskins-Robbins dan Blitzmegaplex sebagai temannya.

Continue reading Kakao Resmi Perkenalkan Akun Plus Friend Bisnis di Indonesia, Tawarkan Promosi di Hari Kerja

Indonesia Irresistible for Digital Advertising Companies as ad2c Launches Regional Office in Jakarta

Seems like today’s a day for incoming mobile ad companies to reveal themselves. India based ad2c announced today that it is setting up a regional office in Indonesia to serve the Southeast Asian market. Partnering with XL Axiata, Dentsu, Yahoo, and XM Gravity, the company sees tremendous opportunity in growing and seizing the Indonesian mobile consumer market.

Continue reading Indonesia Irresistible for Digital Advertising Companies as ad2c Launches Regional Office in Jakarta

InMobi: Indonesian Mobile Ads Market Doubles, Nokia Maintains Power

InMobi, ad service provider specialist for mobile is reporting about Indonesian market in the second quarter (Q2) of 2012. Between March to May 2012, the number of mobile ads in Indonesia reaches 99% compared to the same period in the previous year. Total ad impression in Indonesia reaches 27 billion in that period. Of that total impression, 22% comes from the smartphones which impression growth reaches 123% – larger that the growth of impression on other feature phone that “only” reaches 93%.

Nokia (which is still based on S40 or Symbian) still win Indonesian market with total ad impression of 56%. That number falls rather than last year. Most used cell phone (to do the impression) is Nokia X2-01 with 4.6% while the top five for each type is still conquered by Nokia. This number is not much different with the report from Opera on Indonesian market.

Continue reading InMobi: Indonesian Mobile Ads Market Doubles, Nokia Maintains Power

InMobi: Pasar Iklan di Platform Mobile Indonesia Tumbuh Dua Kali Lipat, Nokia Masih Jadi Penguasa

InMobi sebagai spesialiasi penyedia layanan periklanan di ranah mobile memberikan laporan tentang pasar Indonesia kuartal kedua (Q2) 2012. Dengan rentang waktu antara Maret hingga Mei 2012, tercatat jumlah iklan mobile di Indonesia mencapai kenaikan sebesar 99% ketimbang periode yang sama di tahun sebelumnya. Total ad impression di Indonesia mencapai 27 miliar di periode tersebut. Dari total impression tersebut, 22% berasal dari smartphone yang mencatat pertumbuhan impression 123% — jauh lebih besar ketimbang pertumbuhan impression feature phone yang “hanya” 93%.

Nokia (yang berbasis S40 maupun Symbian) masih menguasai pasar di Indonesia dengan total ad impression sebesar 56%. Angka tersebut mengalami sedikit penurunan ketimbang tahun sebelumnya. Ponsel yang paling banyak digunakan (untuk melakukan impression) adalah Nokia X2-01 dengan 4.6%, sedangkan lima besar untuk tiap model juga masih dikuasai oleh Nokia. Angka ini tidak berbeda jauh dengan laporan yang bisa diberikan oleh Opera tentang pasar Indonesia.

Continue reading InMobi: Pasar Iklan di Platform Mobile Indonesia Tumbuh Dua Kali Lipat, Nokia Masih Jadi Penguasa

Detikcom Signs Deal With InMobi For Mobile Advertising

Online media giant Detikcom, has hired InMobi to serve advertising on its mobile platform. According to The Jakarta Post, InMobi will be Detikcom’s exclusive partner for two years. The ad display will involve rich media which means it will be in the form of audio, video, moving images as well as games. The partnership will also aim for smartphone and tablet distribution.

For me, it’s an exciting collaboration. Detikcom as Indonesia’s largest media portal that shouldn’t have trouble finding their own advertising clients, is working with a global service provider to fill the ad spots on their mobile service. Gerry Leo Nugroho from Detikcom said that ad impressions for 200 million per day in all of Detikcom properties are mostly still focusing on the desktop version. With this partnership Gerry hopes to attract more advertisers in their mobile version and hoped the success of this partnership will help the development of digital advertising industry as a whole.

Based on statistics recorded by Alexa, Detik.com recorded 25 million pageviews per day and 2.2 million of them are from smart devices. In my opinion this achievement is huge but in the reality the number isn’t enough to attract advertisers to come. If we look at current conditions such as Detikcom application for iOS, there doesn’t seem to be any advertisement, while the mobile site does have an advertising banner displayed.

Continue reading Detikcom Signs Deal With InMobi For Mobile Advertising

Detikcom Rangkul InMobi untuk Kerjasama Iklan di Platform Mobile

Raksasa media online, Detikcom, menggandeng layanan iklan global InMobi untuk penyediaan iklan digital di platform mobile-nya. Seperti dikutip dari The Jakarta Post, InMobi akan menjadi partner eksklusif Detikcom selama dua tahun. Iklan yang ditampilkan nantinya nantinya akan bersifat rich media, tak hanya sekedar still image tetapi juga moving graphics, video, dan juga permainan. Sasaran utamanya adalah aplikasi di smartphone dan tablet.

Buat saya kerjasama ini menarik. Detikcom selaku portal media terbesar di Indonesia yang seharusnya tidak mengalami kesulitan mencari iklan sendiri, bekerja sama dengan penyedia layanan global untuk mengisi spot iklan di layanan mobile-nya. Gerry Leo Nugroho dari detikcom menyebutkan bahwa ad impression sebesar 200 juta per hari di semua properti detikcom kebanyakan masih berpusat di versi desktop. Dengan kerjasama ini Gerry berharap untuk menarik lebih banyak pengiklan di versi mobile-nya. Gerry juga berharap kesuksesan kerjasama ini akan membantu memajukan industri periklanan digital secara keseluruhan.

Continue reading Detikcom Rangkul InMobi untuk Kerjasama Iklan di Platform Mobile

Yahoo! Indonesia partners with mobile marketing company Big Mobile

Yahoo! Indonesia just announced an exclusive partnership with Big Mobile to handle mobile ad sales for Indonesian properties. Via a press release they sent, Yahoo! Indonesia is looking forward to partner with Big Mobile as solution for a more personal and premium mobile advertising.

Big Mobile has experience in the mobile industry for 4 years, with offices in Sydney, Melbourne, Los Angeles, and London. Their operation in Indonesia is led by Joshua Simorangkir who previously worked as Marketing Manager for Huawei. Besides with Yahoo! Indonesia, Big Mobile is also partnering with telco company XL Axiata.

Continue reading Yahoo! Indonesia partners with mobile marketing company Big Mobile