Options: Focus on Users Growth or Monetization

Two days ago, I wrote about Crapto.com, regardless the weird name for this costumer-based-service or business chances (income) that possible to reach by this service, another question is spinning in my mind after reading some comments about this service on DS article or from other media, also when i’m thingking about other services that i’ve reviewed.

The question also came up after a discussion with some of my friends, at the office or in my community who work around startup. The question is; Should a project, startup, or new service (especially costumer-based-service), focus on the perfect monetizing? Or should it focus on the users growth?

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Reviewing the Promotion and Monetization Strategies of Sixreps.com

Since its emergence, Sixreps.com continues to grow, both from members and from the developments relating to the introduction of this service to the public. DailySocial first wrote about SixReps in early October while it still in the introduction and not open to the public yet. One thing which for me should be underlined is the CEO of this service and niche segments they’re targeting.

SixReps implemented strategies to create a niche social networking, with a special segment of sports fans – fitness. Although it can be used by all people, but various features and facilities that exist in SixReps are optimizing fitness fans users. Denny Santoso (founder and CEO of SixReps) also mastered the field of fitness, because of his background as a CEO of Ultimate Nutrition Indonesia. It’s a mix that can support each other.

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Facebook Terapkan FB Credit

Facebook akhirnya mencoba menerapkan sistem currency yang disebut ‘credit’ di situs mereka. Ini adalah sebuah pengembangan dari fitur Virtual Gifts dan juga fitur “Like” yang beberapa waktu lalu sempat menuai beragam pendapat dari para pengguna. “Credit’ ini nantinya juga dihubungkan dengan uang di dunia nyata yaitu sebesar $1 untuk 100 credit. Jadi sekarang ketika anda memberikan “Like” kepada status / note / feed seseorang, anda juga bisa menggantikannya dengan ‘credit’ yang tentu saja diambil dari dompet anda.

Absurd? Mungkin. Tapi saya melihat hal ini bukan hanya dari sisi “like” saja, melainkan dari sisi pergerakan bisnis di dalam facebook sendiri.Jika nantinya sistem ini bisa diterapkan secara maksimal, Facebook bisa menjadi sebuah marketplace yang sangat besar. Para pengguna bisa jual-beli (pastinya lebih aman daripada FJB Kaskus) secara nyaman dan lebih efektif. Tidak hanya jual beli, Facebook-pun nantinya bisa men-drive Advertising di website mereka agar lebih aktif.

Jika FB Credit ini benar-benar diterapkan, apa yang menurut anda akan terjadi?