Understanding Digital Campaigns in Indonesia

Naning Utoyo is a Singapore-based researcher at MRM Worldwide. As part of her tasks, she’s responsible for finding out about the way digital campaigns in Indonesia are conducted. Although she is an Indonesian, she has spent much of her professional career overseas and to understand the digital scene better, she solicited comments and opinions from digital strategists and advertising practitioners in the country and was kind enough to share her findings, thoughts, and discussions, with DailySocial.

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Former Yahoos Still Bleed Purple

Earlier this year we saw a massive worldwide layoff at Yahoo which greatly affected the company in Indonesia. Its entire engineering division in the country was let go and the former members went off to several different companies. If you take a look at many of their online profiles however, you would notice that these former Yahoos wear the purple badge with pride. They tend to declare proudly that they used to work for Yahoo despite the prevailing perception that Yahoo had been a sinking ship. These people loved working at Yahoo and probably would return if an opportunity arise.

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UX Advice For Startups

I totally understand startup founders usually take steps too fast because of the excitement during the initiation phase. Let’s take it slow, take a deep breath, and focus yourself and evaluate every single aspect of your project. You don’t need to have any knowledge about user experience (UX) or usability to understand this article. Here I’m just trying to remind you on some basic things about UX that are pretty crucial for your project. So here are the things that you should pay attention to for your startup project.

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