BRI Introduces “Ceria”, An Application for Virtual Credit Card Services

BRI has launched BRI Ceria, a paylater service or virtual credit card targeting underbanked debtors. The application is now available to download in the Android version.

It’s further detailed in the release that BRI Ceria is to provide loans start from Rp500 thousand up to Rp20 million with a tenor of 1-12 months. The interest rate is 1.42% per month or 17.04% per year. If it’s already past the due date, customers may incur a late payment fee for 3% of the total bill or up to Rp150 thousand.

This feature is limited only for BRI customers. It’s a strategy to make credit scoring and prevent fraud.

Another requirement is for the customers should at least 21-50 years old, with minimum income of Rp3 million, and have Taxpayer Identification Number (NPWP).

BRI claimed, once the data submitted, the verification process will only take 30 minutes. Once approved, the credit limit is available to shop at online merchants. This concept is similar to the ones issued by Kredivo and Akulaku.

In the initial stage, BRI Ceria has available to use for payment on Tokopedia, purchase flight tickets on the Panorama JTB site, and the electronic products e-commerce Dinomarket.

Quoted from Kontan, BRI’s Director of Digital, IT, and Operational, Indra Utoyo explained. Ceria is BRI’s paylater with a limit of up to Rp20 million targeting ultra micro customers.

“The new product Ceria is to be launched soon, BRI’s paylater up to Rp20 million limit for ultra micro,” he said.

Prior to this, BRI through its subsidiary, BRI Agro, has launched a similar application named Pinang.

The development of BRIBOX

Next year, the company will continue the digital initiation through BRIBOX, it’s a modernization of work unit network infrastructure throughout Indonesia, modernization of cloud-based data centers, and implementation of core banking modernization.

The initiation is to absorb the largest allocation for IT-related capital expenditure. Indra also revealed the bank has prepared Rp4.2 trillion for next year’s budget, increased by 13.5% from this year’s budget.

“The main effect of modernization is to be eager to face the growth and innovation of digital services that are flexible, scalable, secure, and reliable.”

The digital transaction has now dominated the entire transaction at BRI. About 80% [of the transactions] come from non-branches. Moreover, the company plans to shift the employees’ role in branch offices as customers’ advisors and counselors.

“Closing branch offices is a normal consequence, but its role will later be rethought. Teller’s current role is now being repurposed because there will be a lot of self-service and assisted service in the future,” Indra said.

Application Information Will Show Up Here

BRI Buat “Ceria”, Aplikasi Khusus Layani Kartu Kredit Virtual

BRI merilis aplikasi BRI Ceria, layanan paylater atau kartu kredit virtual untuk menyasar debitur yang underbanked. Aplikasi sudah dapat diunduh, namun baru tersedia versi Android.

Dalam penjelasannya, BRI Ceria memberikan pinjaman mulai dari Rp500 ribu sampai Rp20 juta dan tenor 1-12 bulan. Bunga per bulannya 1,42% atau 17,04% dalam setahun. Bila terlambat membayar, nasabah akan dikenakan tambahan 3% dari jumlah tagihan atau maksimal Rp150 ribu.

Fasilitas tersebut hanya diberikan untuk nasabah BRI. Hal ini sebagai strategi BRI dalam melakukan credit scoring dan mencegah wanprestasi.

Prosedur lainnya yang harus dipenuhi nasabah adalah berusia 21-50 tahun, minimal penghasilan Rp3 juta, dan memiliki NPWP.

Pihak BRI mengklaim bila seluruh data sudah diserahkan, proses verifikasi hanya memakan waktu 30 menit. Bila disetujui, limit kredit dapat digunakan untuk berbelanja di merchant online. Konsep ini sama dengan produk sejenis yang dikeluarkan Kredivo dan Akulaku.

Untuk tahap awal, BRI Ceria sudah dapat digunakan berbelanja di Tokopedia, pembelian tiket penerbangan di situs Panorama JTB, dan e-commerce produk elektronik Dinomarket.

Dikutip dari Kontan, Direktur Digital, TI, dan Operasi BRI Indra Utoyo menjelaskan, Ceria adalah paylater dari BRI dengan limit pinjaman maksimal Rp20 juta untuk nasabah ultra mikro.

“Produk baru Ceria sebentar lagi keluar, paylater-nya BRI yang Rp20 juta ke bawah untuk ultra mikro,” katanya.

Sebelumnya, strategi bisnis serupa juga telah dilakukan BRI melalui anak usahanya, BRI Agro, dengan aplikasi Pinang.

Pengembangan BRIBOX

Tahun depan perseroan akan melanjutkan inisiasi digital melalui BRIBOX, yakni modernisasi infrastruktur jaringan unit kerja seluruh Indonesia, modernisasi data center berbasis cloud, dan implementasi modernisasi core banking.

Inisiasi tersebut akan menyerap anggaran terbesar untuk belanja modal BRI terkait TI. Indra menjelaskan, tahun depan bank menyiapkan anggaran Rp4,2 triliun, naik 13,5% dibandingkan anggaran tahun ini.

“Efek modernisasi utamanya kesiapan menghadapi pertumbuhan dan inovasi layanan digital yang fleksibel, terukur, secured serta reliable.”

Transaksi digital kini mendominasi keseluruhan total transaksi di BRI. Sekitar 80% datang dari non-branch. Alhasil perseroan berencana untuk mengalihkan peran pegawai di cabang menjadi pendamping dan penyuluh nasabah.

“Pengurangan branch adalah konsekuensi yang normal, namun perannya pun nanti akan dipikirkan ulang. Peran teller yang sekarang di-repurpose karena ke depan akan banyak self service dan assisted,” pungkas Indra.

Application Information Will Show Up Here