MarkPlus Insight: There Are 61 Million Internet Users In Indonesia

As with previous years, MarkPlus Insight released data regarding the use of Internet in Indonesia. The conclusion drawn from this report is that the number of Indonesian Internet users towards the end of 2012 have reached 61.08 million people. That number is 10% higher than the same period last year. Compared to the total population, the penetration rate has reached 23.5%.

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Nielsen : Google Maps Jadi Rujukan Utama Traveller Amerika Serikat

Google Maps baik versi aplikasi maupun web, menjadi rujukan utama orang-orang yang bepergian di Amerika Serikat selama bulan Juni 2012 yang lalu. 78% traveller Amerika ini mengakses Google Maps dalam perjalanan mereka. Continue reading Nielsen : Google Maps Jadi Rujukan Utama Traveller Amerika Serikat

Radio Remains Top Source of New Music Discovery

In America, radio remains the primary source of new music discovery for music listeners. 48% of the people surveyed said that they find new music by listening to the radio. This was revealed by Nielsen’s Music 360 survey.

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GfK: Smartphone Boom Continues in Southeast Asia

GfK Asia released the results of a survey conducted in several countries in Southeast Asia, related to smartphone sales in the region. The survey concluded that the smartphone boom is continuing in Southeast Asia, where a total of nearly 7.7 million smartphone units were sold during the first quarter of 2012 with a value of $2.4 million. The rate of increase in smartphone sales in the region increased in the range of 70%-400% over a year ago, with the Philippines scoring the highest growth percentage.

Of course, Indonesia is the biggest market, where sales exceeded $1.4 billion (58% of total regional sales) and smartphone penetration rate reached 62% as conveyed by Gerrard Tan, Account Director for Digital Technology, GfK Asia.

I’m not sure that the 62% figure is valid with regards to market penetration for smartphones in various regions in Indonesia. It is impossible (for now) for smartphones to have more sales than regular phones in Indonesia. I assume, the survey figures only reflect the conditions in major cities in Indonesia.

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Ipsos survey : Indonesians Are Profilific Users of Email, Social Media, Internet Banking, and Entertaiment Online

Last week, you read the analysis and opinion from Wiku about Ipsos’ survey result. At that time, Wiku raised the issue of Internet user behavior in online shopping. However, Ipsos’ survey is not only about online trading. Here are some more data about Internet users in Indonesia mentioned in Ipsos’ survey. I hope, rather than being bored reading the following numbers, you will get an idea based on these numbers, instead.

Email

9 out of 10 (91%) internet users in Indonesia are using internet to read and send email. This number was ranked fourth of the 24 countries surveyed. Globally, 85% internet users read and send emails when they are online.

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Agate Survey: Indonesians Love RPG, Strategy and FPS Games

One of the most prominent game studio in Indonesia, Agate Studio, held a survey about gaming in Indonesia. 1200 gamers were participating to gain inside knowledge about current condition in Indonesia. The result apparently quite obvious. RPG (Role Playing Games), Strategy, and FPS (First Person Shooting) are three most popular genre in Indonesia. In other hand, music and puzzle are the least favorites.

Desktop remains the most popular platform for playing games, although the popularity of mobile gaming is skyrocketing. Almost 90% confessed that they still use desktop to play games, with 33% said to play games using smartphones. In accordance to previous fact, most people (89&) are playing games at home, with only 31% are still playing in Internet Cafe or Game Center.

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MarkPlus Insight Survey: Indonesia Has 55 million Internet Users

How many internet users are there in Indonesia? 30 million? 40 million? We might never know the exact number of it, but the newest survey done by MarkPlus Insight stated that the internet users in Indonesia in 2011 reached 55 million people. Compared to the population of the country which is about 240 million people, that means 23% Indonesia has a 23% Internet penetration rate and it is dominated by big cities—only 4.1% located in rural area. Last year, MarkPlus Insight noted that internet users in Indonesia reached 42 million.

It is mentioned in the survey that the number of people who use mobile devices reached 29 million people. It means that more than 50% internet users in Indonesia use mobile devices to browse on the internet. Since Indonesia is an archipelago with non-flat contour, mobile internet is more commonly found than landline connections.

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Nielsen: The Usage of Mobile Phone to Access Internet in SEA is Increasing

The newest report from Nielsen about the internet access behavior in South East Asia shows that the usage of mobile phone to access internet is increasing. This survey was not only held in Indonesia but also in South East Asia as a whole. Although it doesn’t mention what countries has been surveyed, Nielsen concluded that in next 12 month the usage of internet access via mobile phone – especially smartphone – will reach 61%. Although accessing internet from home will still dominate as the main accessing media, the number will decrease significantly.

Besides mobile phone, there are 33% people stated that they use handheld devices non-mobile phone such as tablet, iPod touch, and PSP to browse. Although that data does not show that mobile phone is the main media – only 4% in 2010 – but there is culture change which push the high increase of internet usage via mobile phone or other handheld devices. Customers surveyed free to choose any media, even more than one media – it makes the figure of the chart can be more than 50% for some media.

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Nielsen: Penggunaan Ponsel untuk Berinternet di Asia Tenggara Semakin Tinggi

Laporan terbaru Nielsen tentang perilaku berinternet di negara-negara Asia Tenggara menunjukkan peningkatan penggunaan ponsel untuk berinternet. Survei ini bukan cuma untuk Indonesia, melainkan untuk Asia Tenggara secara keseluruhan. Meskipun tidak disebutkan negara apa saja yang disurvei, Nielsen menyimpulkan bahwa dalam 12 bulan ke depan, pengaksesan Internet melalui ponsel — khususnya smartphone — akan mencapai angka 61%. Meskipun berinternet di rumah tetap mendominasi sebagai media pengaksesan utama, nilainya mengalami penurunan yang signifikan.

Selain ponsel, ada 33% orang yang menyatakan akan menggunakan handheld devices non-ponsel — seperti tablet, iPod touch, PSP — untuk berselancar di dunia maya. Meskipun angka tersebut tidak serta-merta menunjukkan bahwa berinternet di ponsel sebagai media yang utama — hanya 4% yang memilihnya di tahun 2010 — tapi ada pergeseran kultur yang mendorong semakin tingginya tingkat penggunaan Internet melalui ponsel ataupun handheld devices lainnya. Konsumen yang disurvei bebas memilih sebanyak mungkin media untuk berinternet — bahkan bila menggunakan semua media sekalipun — itu yang menyebabkan angka di chart bisa lebih dari 50% untuk sejumlah media.

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More Indonesians have access to the Internet than to radio or newspapers

Internet reach in Indonesia has surpassed traditional media and ranks second only to TV according to a recent survey done by Yahoo! and TNS. The survey was conducted in several major and smaller cities across the country and announced on Tuesday.

Increasing availability of low-cost internet plans from mobile carriers and affordable internet-enabled smartphones have been fueling this growth in the past few years and contributes to the growing use of social media as well as adoption of electronic commerce.

At 89 percent, social networking tops the list of the most popular online activities with web portal visits following at 72 percent, search engine usage grew to 70 percent, and news reading at 61 percent. It is perhaps a little bit surprising that social network did not achieve a higher result given how pervasive it is among Indonesian internet users.

The landscape has changed significantly since the survey was first conducted. In 2009, all of the above activities were represented by around 57 percent of respondents except news reading which was a lowly 47 percent.

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