Detikcom Signs Deal With InMobi For Mobile Advertising

Online media giant Detikcom, has hired InMobi to serve advertising on its mobile platform. According to The Jakarta Post, InMobi will be Detikcom’s exclusive partner for two years. The ad display will involve rich media which means it will be in the form of audio, video, moving images as well as games. The partnership will also aim for smartphone and tablet distribution.

For me, it’s an exciting collaboration. Detikcom as Indonesia’s largest media portal that shouldn’t have trouble finding their own advertising clients, is working with a global service provider to fill the ad spots on their mobile service. Gerry Leo Nugroho from Detikcom said that ad impressions for 200 million per day in all of Detikcom properties are mostly still focusing on the desktop version. With this partnership Gerry hopes to attract more advertisers in their mobile version and hoped the success of this partnership will help the development of digital advertising industry as a whole.

Based on statistics recorded by Alexa, Detik.com recorded 25 million pageviews per day and 2.2 million of them are from smart devices. In my opinion this achievement is huge but in the reality the number isn’t enough to attract advertisers to come. If we look at current conditions such as Detikcom application for iOS, there doesn’t seem to be any advertisement, while the mobile site does have an advertising banner displayed.

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Ursa Madjor, One More Service of Virtual Reality 360°

More than half a year ago, DailySocial discussed the opportunity to raise the photography technology Virtual Reality (VR 360 °); the one that offers VR 360 is IndonesiaVirtual.com, a photography service supported by SmartaIndonesia. Now another service that offers a similar facility (VR 360 °) is coming. The service is delivered by the Ursa Madjor in www.ursamadjor.com.

Ursa Madjor has stated in a release received by DailySocial that Virtual Reality is “an environment with additional virtual objects such as text, audio, and video.” With this technology, Ursa Madjor tries to present an interesting visual experience and informative. You will be able to see 360° image. 360° that referred here isn’t only 360° circle, but it’s 360° of a ball, a space. With it, you may feel as if you are directly in the neighbourhood.

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[Simply Business] Content Curation is Taking Over The Web

Aria Rajasa is the CEO of gantibaju.com, a clothing startup not dissimilar to Threadless but with a touch of Indonesia and a very strong design community. His passion in entrepreneurship has gotten him to start a number of companies since leaving university

Content is often the most overlooked element of a startup. This usually happens because most founders are techies and techies concentrate on what they know best: Technology. They can tinker days and months perfecting their code, playing with the test unit and scaling the servers like crazy. Yes, playing with technology is awesome but content is King.

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. ~ Bill Gates

But content itself is worthless if it adds no value. Without value, content is just noise and the Internet is full of them! Nobody needs more noise in an already complicated life. To create great content, curation is needed. Curation is what differentiates between noise and great content. It adds value and selects only the most relevant content to specific users.

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Should Application Stores Drop The Five Star Rating System?

YouTube’s Hunter Walk presents an argument that the five star rating system used by application stores should be left behind, replaced by more accurate, more reliable measures of popularity. In his view, the five-star system is subjective to the values of those who give them. Your judgment for a three star app may mean differently to someone else’s, but a like or dislike is almost absolute. The same subject was raised back in 2009 by MG Siegler with regards to YouTube.

It certainly serves Walk’s argument that Google changed YouTube’s rating system in favor of thumb up and thumb down. This is similar to the approach that Facebook has taken since the very beginning with its thumb up icon for liking or expressing approval to a status update although Facebook has never allowed a negative vote or a thumb down.

There are also other ways to determine an app’s popularity, some of which are presented in Walk’s blog post. These include co-installation, market segmentation, actual usage, and social graph, as he explained further in his post.

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JobsDB Launched Mobile Application for Smartphone in Indonesia

One of the largest employment information services in Indonesia, JobsDB announced the mobile application for a variety of smartphone platforms. At the same time, mobile JobsDB is now available on BlackBerry App World, App Store for IOS, Nokia Store, and Samsung Apps. So far I know, JobsDB in neighbouring countries is already available for at least three major platforms, BlackBerry, IOS, and Android. A part of Southeast Asia as the main market, JobsDB is also available for East Asia, India, Australia and the United States market.

The comfort for using JobsDB for searching jobs seems to be more fun via smartphone. With a few clicks, we can find the desired job, send your CV directly from the smartphone or share them with friends via email or social networking. There is also a feature to store information of your favourite job.

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LinkedIn and One Million Users in Indonesia

LinkedIn has announced that the professional network service in Indonesia has reached a milestone of one million members. This number was reached within two months after they launched an Indonesian version. According to the company, after it launched the Indonesian language version, the number of Indonesian groups in LinkedIn doubled to 700.

For Indonesia, one million users in LinkedIn are much smaller than 40 million users Facebook users or Twitter. For LinkedIn, 1 million users amount in Indonesia is clearly still significant than the total of LinkedIn users who reach 150 million worldwide and 25 million users in Asia Pacific region. So what does this mean for both parties?

Unlike Facebook and Twitter for a place to chat, LinkedIn was created as a means of professional friendships. We can easily access the work history of our new colleague/partner including the testimonials from their work partner. If there is many professional staff, it means many job positions are available. It is establishing a new segment, well-established middle class people that need a challenge at any time.

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S-Nexian and Local Mobile Application Stores

S-Nexian is preparing to launch a mobile app store, Apps Planet, that will be pre-loaded in the ranks of their Android smartphone soon.

S-Nexian could be considered a local mobile phone vendor with the largest market share, has teamed up with five GSM operators for using operator billing payment system. Details about the Apps Planet still can’t be informed here; however we will inform the details once the information is clear. In my opinion, what is becoming a wedge for me is local application store.

Previously, the three major operators,Telkomsel, Indosat, and XL have set up their own local mobile application stores. Some of them even (with the euphoria) invited special developer to present a business scheme that will be run. As for XL at the initial launch of their BlackBerry service, they have been partnering with Better-B and providing pre-loaded XL Mall. The result now is? None of the local application stores survived.

Why there is barely no local application store survive? Although I wasn’t involved directly in that three stores applications, it seems clear that there is no clear commitment between both parties; operator as an owner and developer as a store filler. With a limited number of applications and smartphone market as well, of course, this segment isn’t feasible to proceed for long term – especially in terms of financial and monetization.

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Online Content, A Least Attractive Business in Indonesia?

Let’s take a look at the facts from the internet industry in Indonesia: most online companies get money from advertising because there are not many easy methods that allow users to pay items digitally in Indonesia. From this fact, it seems that most potential business in Indonesia is online content business/news portal business.

Another fact states that the content/portal business is one left behind in Indonesia. Not many small-and medium-sized players are entering the market as it’s actually dominated by big players such as Detik, Kompas, PlasaMSN, Okezone and others who take all verticals in their news portal. Of course news content doesn’t mean news-text only but it also includes video, audio or media such as smartphones, tablets and smart TV (other than a laptop/computer) that can be accessed directly by visitors.

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It’s Like Tap Tap Tap Buying TUAW

So this happened.

There was this post the other day by M.G. Siegler citing an example of Disney owning both ESPN and Anaheim Mighty Ducks at the same time for a period and that Boston Red Sox is owned by The New York Times Company. This particular situation however, is not exactly comparable. Like the title said, it’s like Tap Tap Tap buying TUAW. Or the Red Sox buying the NYTimes.

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Nobody cares about your idea, not even your mom

Yeah I know your mom said it’s nice, but chances are she doesn’t even know what you’re talking about. Idea is cheap, I always said that to everybody and I meant every word of it. Just because I have the idea of building Facebook, it doesn’t mean that it’s worth even a penny of Facebook’s $100 billion valuation. Idea is cheap, it’s worthless on its own. Execution is what matters. If you don’t act out on your idea then it will remain as it is: nothing.

What’s even more funny is that a lot of people think that their ideas is so precious that they keep it to themselves, refining it for months and maybe years and later on realizing that the idea actually suck. Keeping an idea is dangerous, you as the owner of the idea will be bias towards your own creation. You will always think the idea is great and nothing can go wrong. So do yourself a favor and challenge your idea by telling one, two or a hundred of your friends about your idea.

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