Erik Meijer Should Take Indosat’s Mobile Payment Solution “Dompetku” to The Next Level

Erik Meijer is finally appointed as Indosat’s new Chief Commercial Officer, replacing Lazslo Imre Barta. His previous experience with Telkomsel and Bakrie Telecom should be a valuable asset in facing tough competition in the industry, especially to maintain Indosat’s position as the second largest cellular company in Indonesia, in term of number of subscribers.

Indosat is battling against more aggressive XL Axiata, in which headed by former Indosat chief. Aside from ensuring his marketing campaigns work as planned. I have one favor to be executed by Mr Meijer. He should bring Indosat’s mobile payment solution, Dompetku, to the next level. Broader usage and higher incoming revenue for the company.

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A Hundred Thousands BlackBerry Apps Has Been Purchased Through Indosat Operator Billing System

Although smartphone users in Indonesia is still likely “freebies lovers”, the cooperation between Research in Motion (RIM) and Indosat to provide an alternative payment solution for BlackBerry App World is quite successful. As quoted from IndoTelko, ever since operator billing is imposed for the BlackBerry App World through Indosat since December 2011, there are nearly one hundred thousand BlackBerry paid apps have been purchased. As of late 2011, there were 1.7 million BlackBerry users utilizing Indosat. The default payment scheme in App World is by using PayPal and credit cards.

Assuming that each application or themes worth US$0.99 (on average), that means that Indosat customer is willing to spend nearly US$100 thousand for 3 months paid content. Maybe this is not much from if calculated value wise, but I think this could facilitate as payment alternative and encourage user who wishes to purchase an application without going through a hassle as signing up for a PayPal account or owning a credit card, which is still not common practice in Indonesia. So in general this result is a positive thing. Unfortunately, we do not know the comparison with PayPal or credit card purchase.

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Seratus Ribu Aplikasi BlackBerry Telah Dibeli Melalui Sistem Potong Pulsa Indosat

Meskipun pengguna smartphone di Indonesia masih cenderung sebagai “penikmat gratisan”, ternyata kerjasama Research in Motion (RIM) dan Indosat untuk memberikan alternatif solusi pembayaran di BlackBerry App World cukup berhasil. Seperti dikutip dari IndoTelko, sejak skema potong pulsa (operator billing) diberlakukan di BlackBerry App World melalui Indosat per Desember 2011 lalu, tercatat hampir seratus ribu aplikasi berbayar BlackBerry telah dibeli. Per akhir 2011, tercatat ada sekitar 1.7 juta pengguna BlackBerry yang menggunakan Indosat. Skema pembayaran default di App World adalah menggunakan PayPal dan kartu kredit.

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Gunakan API dan Infrastruktur Telco Dengan Creatary

Creatary, sebuah anak perusahaan Nokia-Siemens Network baru-baru ini mulai menunjukkan aktivitasnya di Indonesia. Creatary adalah sebuah platform API cloud yang memungkinkan pengembang pihak ketiga untuk menggunakan infrastruktur yang selama ini secara ekslusif dimiliki oleh telco (billing, messaging dan lokasi).

Menurut pengumuman di website resminya, Creatary sudah bekerjasama dengan Indosat dalam kompetisi Wireless Innovation Competition. Creatary memberikan akses eksklusif ke data-data pelanggan Indosat seperti lokasi (berdasarkan BTS, bukan GPS), messaging dan billing (charging) yang memungkinkan pengembang pihak ketiga berinteraksi dengan 40 juta pelanggan Indosat melalui SMS.

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Indosat and RIM Enable Operator Billing for App World

Research in Motion and Indosat announced a collaboration that allows Indosat subscribers to purchase applications, themes, and games on the BlackBerry App World and pay for them through operator billing.

Indosat subscribers who do not own a credit card or Paypal account will now be able to purchase apps directly and payment will be rendered against their phone credits or monthly bills. This option works through the use of BlackBerry ID for user identification and a password is required for every purchase to minimize the possibility of fraud.

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Indosat Dukung Pembelian di BlackBerry App World Melalui Billing Operator

Research in Motion dan Indosat mengumumkan kerjasama yang memudahkan pelanggan BlackBerry Indosat untuk membeli aplikasi, permainan ataupun themes di BlackBerry World melalui opsi billing operator. Dengan demikian, pengguna Indosat yang tidak memiliki kartu kredit ataupun akun PayPal dapat melakukan pembelian yang ditagihkan langsung ke pulsa ataupun billing bulanan. Opsi ini nantinya akan diatur melalui BlackBerry ID untuk identifikasi pengguna — dan mengharuskan memasukkan kata sandi (password) setiap kali melakukan transaksi untuk menghindari terjadinya kejahatan.

Opsi ini merupakan yang pertama kali diterapkan oleh operator partner BlackBerry di Indonesia. Layanan yang serupa juga sudah diterapkan oleh Nokia dengan Telkomsel untuk mendorong kemudahan pengguna membeli di Ovi Store. Apple dengan App Store masih memonopoli pembelian aplikasi dan permainan untuk platform iOS, sedangkan Android dan Windows Phone masih belum membuka layanan aplikasi berbayarnya di Indonesia.

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Indosat CEO: Indonesian Telecommunication Market Saturation

Indosat CEO, Harry Sasongko, elaborated a realistic statement that the telecommunication business in Indonesia starts saturating. On the interview with WSJ, Sasongko (who has been working as Indosat’s CEO since 2009) stated that the growth of revenue on telecommunication industry that previously reached 15%, now decreased to 10%.

With the number of users reached for almost 200 million (while Indonesian citizen number is 240 million people), the revenue growth peaks several months ago with 20%. This trend becomes a common thing since it happens to almost all Asian market except India and Vietnam. By now, the growing market that still has chance for mobile penetration is Africa.

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CEO Indosat: Pasar Telekomunikasi Indonesia Mulai Jenuh

CEO Indosat, Harry Sasongko, mengemukakan pernyataan realistis bahwa pasar telekomunikasi Indonesia mulai jenuh. Melalui wawancaranya dengan WSJ, Sasongko (yang menjadi CEO Indosat sejak tahun 2009) mengungkapkan target kenaikan pendapatan industri telekomunikasi yang tadinya 15% telah diturunkan menjadi kurang dari 10%.

Dengan jumlah pelanggan secara total hampir mencapai 200 juta (penduduk Indonesia sendiri saat ini sekitar 240 juta jiwa), pertumbuhan pendapatan sebesar 20% yang sempat direngkuh beberapa waktu yang lalu tinggal menjadi kenangan. Tren ini tentu saja menjadi hal yang mahfum mengingat pasar Asia secara umum memang seperti itu, kecuali pasar India dan Vietnam. Sekarang ini yang sedang menggeliat dari tidur dan masih memiliki penetrasi ponsel yang rendah adalah kawasan Afrika.

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Indosat Bergabung dengan Program ng Connect

Program ng Connect yang merupakan inisiatif Alcatel-Lucent untuk mengoptimalkan pemanfaatan teknologi generasi mendatang (next generation — ng) menyambut 20 anggota baru, di mana Indosat adalah operator telekomunikasi pertama yang menjadi anggotanya. Dengan total anggota 80 perusahaan, ng Connect saat ini fokus di kawasan Asia karena teknologi generasi mendatang sedang berakselerasi di region ini. Teknologi generasi mendatang seringkali kita istilah sebagai 4G yang memiliki kecepatan tinggi — belasan hingga ratusan Mbps.

ng Connect menekankan pada bagaimana teknologi berkecepatan tinggi, seperti LTE, nantinya memberikan manfaat yang luas bagi masyarakat — tak hanya di bidang telekomunikasi tapi juga seluruh aspek kehidupan. Di CES 2012 mendatang, seperti dikutip di siaran persnya, ng Connect akan mengumumkan konsep layanan baru yang berfokus pada kesehatan, hiburan, dan ritel. ng Connect menawarkan kepada para anggotanya kolaborasi secara penuh, baik di sisi riset maupun pemasaran dan penjualan.

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Indosat to Develop Cloud Computing Technology for Health Services

indosat logoAs one of the largest mobile operators in Indonesia, Indosat has the ability to develop cloud computing products including those for health services – something that has yet to be a priority for our local developers. Collaborating with Alcatel-Lucent with its ng Connect as infrastructure provider, Indosat will link various stakeholders in the health industry such as doctors, nurses, and patients, as reported by vivanews.

There will be a mobile application that acts as a connector between the stakeholders with all of the data being stored  online, allowing access from any location at any time. The applications will be developed by Indosat Innovation Lab located at Bandung Institute of Technology. Students will be trained to take advantage of the API by which they will create the applications.

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