Paragon Pictures today (22/6) announced the pre-series A funding from SALT Ventures and Inter Studio. The investment value is undisclosed. The production house is known operating under Ideosource Entertainment (part of NFC Indonesia and M Cash) which is also an early stage investor.

This additional capital will be focused on producing several new intellectual property (IP) in various forms, including live streaming content with GoPlay, animated children’s videos, series for the OTT platform, and new feature films.

“Our vision is to produce local content in various formats with a unique and fresh perspective for the Indonesian people and globally,” Paragon Pictures’ CEO, Robert Ronny said.

Previously, the IP developer had published several content variants, including several films entitled “Losmen Bu Broto”, “Backstage”, the animation “Ini Budi”, also the live streaming of JKT48 on GoPlay.

“The film industry is included in the pent-up demand industry, it means consumer demand for films by filmmakers, especially in Indonesia, will continue to boom after this pandemic ends,” SALT Ventures’ Managing Partner, Andika Sutoro Putra said.

Meanwhile, Kevin Sanjoto as Inter Studio’s partner added, “In my observation, geographically, politically and culturally, Indonesia was born as a large and unique country, and has a variety of positive local wisdom spread across various regions. Based on those things, the current content ecosystem developing in Indonesia still has enormous opportunities and attractiveness to be able to grow massively.”

In a general note, Inter Studio Group is a production house that has been operating for more than 50 years in Indonesia.

Ideosource Entertainment’s CEO, Andi S. Boediman said, “Furthermore, this investment will open up opportunities to collaborate with Inter Studio in developing new films based on IP assets owned by Inter Studio.”

Since 2018, Ideosource Entertainment has focused on investing in the Indonesian film industry and has been involved in funding various films such as “Keluarga Cemara”, “Gundala”, “Sobat Ambyar”, and “Bebas”. In addition, they have also invested in a number of digital platforms, including GoPlay and Cinepoint.

Regarding companies engaged in the IP sector, there is Visinema which previously invested by a venture capital. In series A led by Intudo Ventures, the company led by Angga Dwimas Sasongko managed to secure 45.5 billion Rupiah in funds.

Entering the same industry, IDN Media introduced IDN Pictures around mid-2020 by acquiring Demi Istri Production House.

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Original article is in Indonesian, translated by Kristin Siagian

Paragon Pictures hari ini (22/6) mengumumkan perolehan pendanaan pra-seri A dari SALT Ventures dan Inter Studio. Tidak disebutkan nominal yang didapat. Diketahui, rumah produksi tersebut saat ini berada di bawah naungan Ideosource Entertainment (bagian dari NFC Indonesia dan M Cash) yang juga merupakan investor tahap awalnya.

Dana modal tambahan ini akan difokuskan untuk memproduksi beberapa intellectual property (IP) baru dengan beragam bentuk, termasuk konten live streaming bersama GoPlay, video animasi anak, serial untuk platform OTT, hingga film layar lebar baru.

“Visi kami adalah menghasilkan konten lokal dalam berbagai format dengan sudut pandang yang unik dan segar bagi masyarakat Indonesia dan juga internasional,” ujar CEO Paragon Pictures Robert Ronny.

Sebelumnya pengembang IP tersebut sudah mempublikasikan beberapa varian konten, termasuk film berjudul “Losmen Bu Broto”, “Backstage”, animasi “Ini Budi”, hingga sajian live streaming JKT48 di GoPlay.

“Industri perfilman termasuk dalam pent-up demand industry, artinya permintaan konsumen akan film-film karya filmmaker khususnya di Indonesia akan booming setelah pandemi ini berakhir,” jelas Managing Partner SALT Ventures Andika Sutoro Putra.

Sementara itu, Kevin Sanjoto selaku Partner Inter Studio menambahkan, “Dalam pandangan saya, secara geografis, politik dan budaya, Indonesia lahir sebagai negara besar dan unik, serta memiliki ragam kearifan lokal positif yang tersebar di berbagai wilayah. Dari keunikan tersebut, ekosistem konten yang saat ini berkembang di Indonesia masih memiliki peluang dan daya tarik yang sangat besar untuk dapat bertumbuh secara masif.”

Seperti diketahui, Inter Studio Group merupakan rumah produksi yang sudah berjalan lebih dari 50 tahun di Indonesia.

CEO Ideosource Entertainment Andi S. Boediman mengatakan, “Lebih lanjut, investasi ini akan membuka kesempatan untuk berkolaborasi dengan Inter Studio dalam mengembangkan film-film baru berdasarkan aset IP yang dimiliki oleh Inter Studio.”

Sejak tahun 2018, Ideosource Entertainment telah memfokuskan investasi di industri film Indonesia dan telah turut dalam pendanaan berbagai film seperti “Keluarga Cemara”, “Gundala”, “Sobat Ambyar”, dan “Bebas”. Selain itu, mereka juga berinvestasi ke sejumlah platform digital, termasuk GoPlay dan Cinepoint.

Terkait perusahaan yang bergerak di bidang IP sendiri, sebelumnya ada Visinema yang juga terima pendanaan dari venture capital. Di seri A yang dipimpin Intudo Ventures, perusahaan yang dinakhodai oleh Angga Dwimas Sasongko berhasil membukukan dana 45,5 miliar Rupiah.

Masuk ke ranah yang sama, IDN Media pada pertengahan tahun lalu juga melahirkan IDN Pictures dengan mengakuisisi rumah produksi Demi Istri Production.

Tag: Robert Ronny

Paragon Pictures Announces Pre Series A Funding from SALT Ventures and Inter Studio

Paragon Pictures Umumkan Pendanaan Pra-Seri A dari SALT Ventures dan Inter Studio