Tag: Social Media

[Dailyssimo] Setiap Orang Berpengaruh Kepada Kumpulannya Masing-masing

Seminggu terakhir ini perhatian saya tertuju pada sebuah buku karya Gail F. Goodman yang membahas apa yang disebut dengan Engagement Marketing, sebuah istilah yang sebelum-sebelumnya saya belum pernah dengar dan menurut saya sangat pas jika kita ingin terjun dan berkecimpung dalam dunia digital marketing. Saya tidak akan bercerita tentang Engagement Marketing namun akan masuk kedalam detail yang sifatnya adalah kasus-kasus yang terjadi. Ya tentunya akan jauh lebih mudah dimengerti jika kita langsung belajar dari kasus bukan?

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Jejaring Sosial Islami Salam World Resmi Hadir Akhir Tahun Ini

Berita-berita tahun lalu nampaknya kembali mencuri perhatian. Jejaring sosial Islami Salam World mengumumkan kehadirannya secara resmi akhir tahun ini. Seperti dikemukakan oleh Brand Manager Salam World, Erol Toksoy seperti dikutip dari Kompas, Salam World bakal diluncurkan di Indonesia dan negara-negara lainnya di bulan November. Saat ini Salam World versi beta diklaim tengah diuji coba oleh seribu orang di seluruh dunia.

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[Dailyssimo] Election on Social Media

For citizen of Jakarta, last July 11, 2012 is a day that attracts quite large attention because it was the day of the election for the new governor and vice-governor for Jakarta. The win of Jokowi-Ahok in the first round is quite surprising for many parties, but truthfully, said pairing is quite prominent after Foke-Nara pair. Then what about the cyber space? What happened? I will try to analyze the monitoring result by our friends on Saling-Silang which infographic can be seen here.

Based on the monitoring result of SX Index team, it is recorded that No. 5 pair (Faisal Basri and Biem Benyamin) manage to collect the highest positive sentiment of 92.43% while the next in line is Alex Noerdin and Nono Sampono pair with 84.49%. Hidayat Nur Wahid–Didik J. Rachbini 79.91%, Hendardji Supandji–Achmad Riza Patria 78.59%, Joko Widodo–Basuki Tjahja Purnama (Ahok) 78.27% and lastly, Fauzi Bowo–Nachrowi Ramli pair with 70.98%.

This result is very different with the reality. Yes, because many forget that the percentage of internet user in Indonesia is only 23% of Indonesian population and mainly focused in the big cities, and only 4.1% is in the rural area (data can be seen here). This means the success in social media is not valid to be an accurate prediction of the total result. But if we rule out the sentiment happened in the conversation, the buzz is quite representative. In the infographic, highest buzz is for Jokowi-Ahok pair and Foke-Nara. This means, both pair candidates manage to flood Twitter timeline with whatever sentiment and succeed in making a lot of people talk about it on Twitter.

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Social Media Festival 2012 Encourages Community to Create and Collaborate

Repeating the success of last year’s organization, DailySocial in cooperation with Saling Silang, Kaskus and Kummara, will hold another Social Media Festival for 2012. The festival will be he;d on October 19-21, 2012 at Gelanggang Renang Senayan.

When last year, Social Media Festival (SocMedFest) had “Social Media Is You” as the theme to celebrate the merriment of social media usage; now, SocMedFest encourages the creators behind social media to collaborate and be creative under the theme “Create and Collaborate”. Community that wishes to participate in this event must send their creative and collaboration idea with other community to SocMedFest to be selected.

Before the event, the community participant of SocMedFest 2012 will attend a briefing and pre-event activity for them to meet and communicate. SocMedFest team will hold gamification to encourage participants to collaborate with each other. The list of participants of SocMedFest 2012 has also been published in this page so it will be easier for communities to find their partner for collaboration.

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Centeng, Sosial Media for Seeking Assistance

When you’re in need of help while your friends cannot help you, you may want to utilize Centeng. Centeng, at Centeng.me is a social media that allows people to help and ask for help to other people. Centeng, which currently still in the phase of beta testing, is slightly similar to Yahoo!Answer but has more advantages where user can collect points by helping other user.

New user on Centeng will get 50 points as initial capital to interact inside Centeng. These points can be used to seek help (posting jobs) to other user by giving a reward on the amount of 20 points at the least. Common user can add their points by doing a job from other user.

But only official Centeng user can do a job from other user. Common user can be official centeng by inviting friends or other user to vote them to 50 votes. User can directly be an official centeng after being agreed by the admin or applying to be centeng. To raise the spirit of its user, during this beta testing, Centeng holds a competition with an iPad as the prize. iPad will be given to the best centeng (centeng with highest point) during the beta testing.

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How to Approach Social Media… Like a Boss

There is no shortage of social media “experts” in Indonesia ready to take your money with a one-page plan with a bunch of ideas that focus on “buzzers” and “community-building” with not much else.

Social media as a marketing channel at its apex is probably about buzz. However, buzz itself can be elusive and something that can’t be guaranteed. Focusing on it will distract you from the main reason you’re considering social media as a marketing channel in the first place – Return on Investment.

Whether you’re building an internal team or outsourcing to an agency you need to think through your options and know enough to intelligibly tell between contenders and pretenders. Below are some of my thoughts.

(Take it, it’s FREE!)

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Bagaimana Melakukan Pendekatan Lewat Media Sosial

Banyak “ahli” media sosial di Indonesia yang merasa mampu mengembangkan bisnis Anda. Dengan bermodalkan hanya pada selembar halaman berisi ide-ide yang berfokus pada buzzer dan community building, mereka mengganggap dirinya sudah bisa menyukseskan kampanye media sosial tanpa proses kerja yang jelas.

Media sosial, sebagai salah satu channel marketing, mungkin bisa dikatakan berpuncak pada buzz. Namun, buzz itu sendiri bisa pun sulit dipahami dan tidak menjamin keberhasilan promosi. Dengan terlalu fokus pada buzz, perhatian Anda bisa teralihkan dari alasan utama bisnis menggunakan social media marketing, yaitu Return on Investment (ROI).

Anda perlu berpikir dengan teliti mengenai pilihan Anda, baik dengan tim internal maupun lewat agensi. Anda pun harus memiliki wawasan yang cukup untuk tahu dan paham kekurangan dan kelebihan opsi-opsi yang ada. Di bawah ini adalah beberapa pemikiran saya untuk menciptakan proses kerja yang jelas.

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[Dailyssimo] Return of Investment in Social Media

If you read my article about the KPI of social media it is closely related to what we know as ROI (Return Of Investment). There has to be a clear benchmark to count ROI, so KPI is the benchmark for ROI.

Many say that ROI in social media is unmeasureable but can be tracked, others say that social media’s ROI is noticeable when the level of customer’s satisfaction moves up due to the activity of online community. And there are many more explanations about ROI in social media.

While those answers come up, the thing that can be confusing and convincing at the same time is you will still find it difficult to answer the questions from your business partner or client who demands answers in a reasonable business perspective.

Those are the things that sometimes make us sceptical about social media, things that seem to have no clarity in structure and flow. Why you should look for something that was not even measureable? And how do you track and collect the data with the right tool? How can you control the mistakes that often happen? How to articulate the business cases for social media?

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[Dailyssimo] ROI Pada Social Media

Jika Anda sempat membaca tulisan saya tentang KPI pada social media maka sebenarnya topik dalam tulisan itu berhubungan langsung dengan apa yang kita kenal dengan ROI (Return Of Investment). Untuk menghitung ROI tentu harus ada patokan yang jelas, nah KPI lah sebagai tolok ukur ROI tersebut.

Banyak yang menyebutkan ROI pada social media tidak bisa diukur tetapi bisa dilacak, atau ada juga yang bilang bahwa ROI social media itu bisa diketahui jika tingkat kepuasan pelanggan bergerak naik karena aktivitas online community. Dan, masih banyak lagi penjelasan-penjelasan lain tentang ROI pada social media.

Selagi jawaban-jawaban di atas bermunculan, yang kadang membingungkan dan kadang juga keliatannya meyakinkan adalah, Anda akan tetap mendapat kesulitan untuk menjawab pertanyaan-pertanyaan dari rekan bisnis Anda ataupun klien, yang menginginkan jawaban dalam perspektif bisnis yang masuk akal.

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