Yahoo! Indonesia Officially Introduces Roy Simangunsong as New Country Ambassador and Sales Director

Yahoo! Indonesia today officially announced its new Country Ambassador and Sales Director, Roy Arnold Simangunsong who came to Yahoo from IBM and previously Microsoft. His responsibilities are primarily centered around driving online advertising strategies, sales, opportunities, and growth and he is also filling the role previously held by Pontus Sonnerstedt. He joined Yahoo! Indonesia in December 2011.

Speaking about his new role, he said, “I want to focus on local relevance and bringing value to both our customers and the Indonesian audience”. He identifies four key area that will grow Yahoo in Indonesia and these are niche segments, partnerships with clients and advertisers, investing in innovative products and content, and investing in people.

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Yahoo! Indonesia Jalin Rekanan Eksklusif dengan Big Mobile

Yahoo! Indonesia baru saja secara resmi mengumumkan dijalinnya kerjasama dengan Big Mobile untuk menghandle konten mobile milik Yahoo! Indonesia. Lewat rilispers yang dikirimkan kepada kami, Yahoo! Indonesia memutuskan untuk bekerjasama dengan Big Mobile untuk mendatangkan pengalaman mobile advertising yang lebih personal dan premium,

Big Mobile sendiri sudah memiliki 4 tahun pengalaman di industri mobile dengan beberapa kantor perwakilan di Sydney, Melbourne, Los Angeles dan London. Operasi mereka di Indonesia dipimpin oleh Joshua Simorangkir yang sebelum bergabung dengan Big Mobile merupakan Marketing Manager di Huawei. Selain dengan Yahoo! Indonesia, Big Mobile juga bekerjasama dengan XL Axiata.

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Peran Periklanan dalam Strategi Mobile Google

Ada artikel yang ditulis dengan sangat baik oleh Kyle Baxter tentang strategi Google Android. Inti dari apa yang disampaikan oleh Kyle adalah sesuatu yang selalu saya katakan pada orang-orang. Google tidak begitu tertarik dalam membangun platform mobile. Apa yang mereka inginkan adalah jalan lain untuk menyebarkan iklan karena bisa dibilang Google adalah perusahaan periklanan terbesar, jika bukan salah satu yang terbesar, di dunia karena lebih dari 96% dari pendapatan total mereka yang berjumlah $29.3 miliar pada tahun 2011, berasal dari iklan.

Ketika tujuan perusahaan adalah untuk menyebarkan iklan sebanyak mungkin, maka Google tidak akan tertarik dalam membangun lingkungan berbayar untuk konsumen mereka seperti apa yang dilakukan oleh Apple dan Amazon. Konsumen melihat iklan secara gratis, iklan dikembangkan dan dibayar oleh pengiklan. Segala sesuatu yang dibangun oleh Google adalah untuk melayani atau menyebarkan iklan dan berkat kekuatan dari pendapatan mereka, Google mampu melakukan hal ini.

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The Role of Advertising in Google’s Mobile Strategy

There’s an excellent piece written by Kyle Baxter about Google’s Android strategy. The gist of it is something I’ve always told people about. Google isn’t that interested in building a mobile platform per se. What it wants is another avenue to deliver its advertising because it is arguably the largest advertising channel company, if not one of the largest, in the world, as more than 96% of its $29.3 billion revenue in 2010 came from advertising.

When the company’s aim is to deliver as many ads as possible, it would not be interested in building a paid environment for consumers like what Apple and Amazon do. Consumers see advertising for free, developed and paid for by advertisers. Everything that Google does is built to serve or deliver advertising and thanks to the size and revenue of the company, it has the ability to do just that.

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Amobee Aims for Indonesian Market, Taking Partnership With SemutApi

Amobee, a mobile advertising company based in Singapore recently has announced a partnership with SemutApi (PT. Media Red Notices) in order to expand business to Indonesia. SemutApi, one of Indonesian companies relating to digital advertising has decided to cooperate with Amobee because its complete platform equipped with the tools for publishers and advertisers.

According to Trevor Healey (CEO of Amobee), a combination between MCM and Amobee will change the mobile advertising market in Indonesia. MCM will be equipped with a mobile advertising platform that is able to deliver better results for the growth of Indonesian mobile market.

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Amobee Incar Pasar Indonesia, Jalin Rekanan Dengan SemutApi

Amobee, perusahaan mobile advertising yang berbasis di Singapura baru-baru ini mengumumkan bahwa mereka telah menjalin kerjasama dengan SemutApi (PT. Merah Cipta Media) untuk melebarkan sayap ke Indonesia. SemutApi sebagai salah satu perusahaan yang bergerak di digital advertising Indonesia memutuskan untuk bekerjasama dengan Amobee karena platformnya lengkap dengan tool untuk publisher dan advertiser.

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Advertising A Website On TV & Radio: Sense or Non-Sense?

Editor’s note: This guest post is written by Remco Lupker, co-founder and director of TokoBagus, a popular e-commerce site in Indonesia. He wrote about his opinion on advertising, especially a website on traditional media in Indonesia from his TokoBagus TVC experience. Remco originally wrote this article on his blog on November 5, 2011, we have permission to repost this article.

Recently Tokobagus launched its second TV campaign and being responsible for all marketing in Tokobagus I get a lot of reactions and questions on this topic. Basically the reactions vary from “you’re just burning money” to “awesome” and the questions mostly focus on the results and how we measure the results. Time to give some insights in our reasoning, experiences and how results are measured and analyzed. Does offline advertising of an online product or service make sense?

First off, I would like to say “don’t try this at home” meaning be really careful before starting any kind of big offline campaign on TV or radio. To let it make any sense in terms of impact you’re risking a load of money which in a lot of cases is much better spend in online marketing. Almost without any exception I feel extremely strong about promoting online products and services online. Any online marketing has the advantage of momentum, meaning a click on your ad can immediately lead to a conversion. The success of any online “hard-sales” campaign can also be measured instantly with a high accuracy.

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Making Sense of Indonesian Internet Scene

I was reading SangatPedas the other day and ended up reading up most of the threads on Indonesian internet scene. Some of them are very interesting and this being Sunday and all, I couldn’t resist.

Let’s start with Remco’s beef on Online Advertising this being the least understood part of the Indonesian market/internet ecosystem.

My understanding of his language is that he thinks the Online Ad market is already oversaturated and only allows for opportunities to those with scale (aka. current news status quo, Detik/Viva/etc.):

Well, once you have a critical mass and you’re in the top of the hierarchy the advertising game changes

In fact, I agree to almost everything his said up to and including that sentence. Beyond that, I think he got it completely wrong.

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