Google Siapkan Aplikasi Messenger Pesaing WhatsApp?

WhatsApp adalah aplikasi messaging yang populer, terlebih ketika aplikasi messaging yang dibuat oleh Jan Koum dan Bryan Acton ini resmi diakuisisi oleh Facebook pada bulan Februari 2014 lalu, hal ini membuktikan bahwa pengguna pesan instan memiliki potensi besar untuk menjadi mesin uang bagi Facebook.
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Indonesia Duduki Posisi Kedua Pengguna Line Terbesar dengan 30 Juta Pengguna

Data yang kami peroleh dari Asahi (dalam bahasa Jepang) menyebutkan Indonesia sebagai pengguna Line terbesar kedua di dunia, setelah Jepang, dengan 30 juta pengguna. Jumlah ini berarti pengguna Line di Indonesia mencapai separuh pengguna Facebook asal Indonesia yang mencapai 60 jutaan. Secara total, Line sendiri sedang bergerak menuju 500 juta pengguna terdaftar.

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Berbincang Dengan Talmon Marco, CEO Viber Media Inc

Layanan pesan singkat dan telepon gratis Viber merupakan salah satu layanan yang gencar memasuki pasar Indonesia melalui kerjasama dengan beberapa telco untuk mempromosikan layanannya. Baru-baru ini mereka juga meluncurkan aplikasi mereka untuk komputer berbasis Windows dan Mac untuk terus memperluas jaringan penggunanya. DailySocial berkesempatan untuk berbincang dengan Talmon Marco, CEO Viber untuk berdiskusi mengenai kompetisi, produk dan tentunya Indonesia sebagai potensi pasar untuk Viber. Continue reading Berbincang Dengan Talmon Marco, CEO Viber Media Inc

Indonesian Telcos Building Messaging Solution to Compete with the Likes of Viber, Line, WhatsApp

IndoTelko is reporting that BRTI, the Indonesian telecommunications industry regulator, along with local mobile operators are working on a plan to deliver “Messaging Indonesia”. Messaging Indonesia is expected to be a solution to a cross platform instant message and multimedia document delivery network which works across multiple carriers.The concept is similar to WhatsApp as well as other messaging solutions, but with domestic routing which is expected to reduce operational costs for carriers and offer an alternative solution to customers.

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Revisiting SMS as a Consumer Engagement Tool

We previously reported that SMS usage has been in a steady decline in Indonesia. As Aulia noted, from June to September 2012 alone, SMS usage has dropped 38%. According to the Indonesian association of telecommunication interconnection clearing (Askitel), the number of SMS sent across all Indonesian mobile carries massively declined from 28 billion in June to 18.5 billion in September. This is much attributed to, as Rama also wrote, the rise of over the top (OTT) services like Skype, WhatsApp, Line, Kakao Talk, BBM or iMessage. With such statistics backing the fall of SMS, how can I ask you, the readers, to revisit SMS as an engagement marketing tools?

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Can cute emoticons bring Line to the top?

A few days ago I found out another messaging app, yes I’m not kidding and it’s called Line. It may be just another messaging app available, but the fact that they have attracted more than 20 million download especially in South Korea and Japan does raise an interesting question.

Is there a market for niche messaging app such as Line? Apparently there is.

Line, developed by Naver Japan, subsidiary of Naver, of the most popular internet company in South Korea, have attracted massive followings because of their cute emoticons. At least that what all my friends said to me when I asked what differentiate Line from Whatsapp. Don’t get me wrong though, Line also has direct call feature, something Whatsapp doesn’t have. But the fact that the emoticon (or stickers) are the most popular differentiation factor for user is yet another interesting point.

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