Indonesia Surpassed Japan as KakaoTalk’s Largest Market Outside of Korea

During Startup Asia on Thursday we had a chance to spend some time talking to Kakao co-CEO Sirgoo Lee who shared quite a bit of insight into how KakaoTalk performs in the Indonesian market, why Kakao’s games are not popular in the country, understanding and adapting to local market needs, and having Tencent as a major investor. As it turned out, Indonesia is now Kakao’s second largest market with 13 million registered users.

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Questioning the Wisdom and Implementation of Iframe and Interstitial Mobile Advertising

At a private discussion on mobile advertising on Wednesday night, XL Axiata responded to the uproar regarding the way it has deployed its mobile ads on smartphones and computers. Many XL subscribers are upset that their browsing experience has been interrupted by unwanted advertising and have gone to blogs and Twitter to voice their opinions.

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XL Axiata Plans to Launch Free Unmetered Data Plans Supported by Advertising

XL Axiata on Wednesday revealed that the company will be launching a no-cost data package in December. No-cost as in free. The company, which is known for its willingness to experiment with various business models, is looking to boost the number of data subscribers and is counting on the free data plans to get more people online. The catch? Surprise, surprise, it’s advertising.

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Indonesian Brands Stay Away From Mobile Advertising Despite Market Size and Adoption of Smart Devices

Earlier this week Yahoo and Mindshare released a number of findings regarding the behaviors of Indonesian consumers as part of their wider research on ways for brands to embrace the increasingly mobile consumers in Asia Pacific. The research focuses on the fact that smart mobile devices are now central to the way many consumers live and shop but leaves out the majority of Indonesians who still use basic mobile phones. The study found that brands in Indonesia are still reluctant to make the jump to mobile and digital advertising, preferring to stick to traditional media instead.

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The Unethical Advertising Behaviors of Mobile Telcos

As we mentioned yesterday, mobile advertising is still a tiny proportion of the entire advertising industry in Indonesia as both advertisers and agencies are still trying to figure out how to approach the digital media industry in the most effective and efficient ways. Unfortunately, this also involves heavy, and perhaps desperate, experimentation. XL Axiata has resorted to injecting websites with its own codes and presenting banner ads without permission from website owners.

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Get Ready for More Mobile Advertising From Facebook

Facebook’s primary goal in Indonesia remains advertising sales and it aims to boost its ad revenue from small to medium companies while also looking for ways to increase user activities across its many properties. Its hiring of Anand Tilak as country manager for Indonesia reveals the general direction of its plans for the country in the foreseeable future.

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Kevin Systrom Had Wanted to Add Video to Instagram At Least Since 2011

For the past few years, people had been wondering which online service will be the Instagram of video, seeing how Instagram upended the photo sharing landscape and made it its own at the expense of Facebook and Flickr which had been the more popular services prior to Instagram’s debut. With last night’s announcement, that may well be Instagram itself. Instagram last night announced the addition of video into its mobile applications. With the Android and iOS app updates released today, it now lets people record and post 15 second videos on which they can also add fancy filters just like with its photos.

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Indonesia Irresistible for Digital Advertising Companies as ad2c Launches Regional Office in Jakarta

Seems like today’s a day for incoming mobile ad companies to reveal themselves. India based ad2c announced today that it is setting up a regional office in Indonesia to serve the Southeast Asian market. Partnering with XL Axiata, Dentsu, Yahoo, and XM Gravity, the company sees tremendous opportunity in growing and seizing the Indonesian mobile consumer market.

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Platform Iklan Model Baru Adskom Segera Diluncurkan, Berikan Dampak Positif Di Industri Media Online

Daniel Armanto (mantan Ice House, pendiri Koprol) dan pengusaha internet Italo Gani hari ini memperkenalkan Adskom, platform iklan online model baru yang bertujuan untuk mengganggu industri media, mulai dari Indonesia. Didukung oleh investor asal Jepang Rebright Partners, Adskom berencana untuk memberikan iklan yang relevan untuk konsumen internet dengan menggunakan platform yang mereka kembangkan sendiri. Continue reading Platform Iklan Model Baru Adskom Segera Diluncurkan, Berikan Dampak Positif Di Industri Media Online