Online Services In The Eyes of Indonesian University Students [Part 1]

When asking about the most well known or successful mobile devices, platforms, and Internet services, the expected answers would be iPhone, Android, Facebook, Twitter, Google, and so on. These names tend to dominate the discussion among industry insiders primarily because the majority of them use those products and presumably it’s what certain surveys and discoveries show, which tend to reflect consumers aged 25 and above. But what about the teens or university students? How do they see the tech landscape?

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Platform Blog Multiply Resmi Ditutup, Luncurkan Platform E-Commerce Versi Baru Tahun Depan

Seperti yang direncanakan, Multiply hari ini resmi menutup platform blog (dan jejaring sosial) yang telah hadir sejak tahun 2004. Multiply resmi berpindah secara penuh ke platform e-commerce, pivot yang mulai dilakukan sejak tahun 2010. Untuk menunjang pengalaman yang lebih baik, Multiply bakal membuat platform yang benar-benar baru (termasuk logo baru) per tahun 2013 mendatang.

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Five Billion Served: Instagram Officially Joins Facebook

Facebook has just announced that it is officially welcoming Instagram into its fold. The announcement came after Facebook was given the green light to proceed with the acquisition by the United States Federal Trade Commission. Even though the deal was valued at $1 billion at the time of announcement in April this year, it’s now worth much less due to the declining value of Facebook’s stock which was a significant part of the transaction.

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Jejaring Sosial Islami Salam World Resmi Hadir Akhir Tahun Ini

Berita-berita tahun lalu nampaknya kembali mencuri perhatian. Jejaring sosial Islami Salam World mengumumkan kehadirannya secara resmi akhir tahun ini. Seperti dikemukakan oleh Brand Manager Salam World, Erol Toksoy seperti dikutip dari Kompas, Salam World bakal diluncurkan di Indonesia dan negara-negara lainnya di bulan November. Saat ini Salam World versi beta diklaim tengah diuji coba oleh seribu orang di seluruh dunia.

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Harpoen Mencoba Pasar Amerika Serikat

Haruskah startup Indonesia memiliki target yang tinggi dan mencoba menggarap pasar luar negeri atau haruskah mereka tetap fokus pada pasar lokal dan melayani konsumen lokal? Jawabaan dari pertanyaan ini tentu saja bergantung dari produk dan sumber daya yang dimiliki para founder tetapi hal ini layak untuk dipikirkan lebih lanjut. Sentimen nasionalisme cukup tinggi di negara ini dan kebanyakan founder startup tidak tertarik untuk memasuki pasar international karena beberapa alasan.

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Twitter Introduces New Mobile Site, Leaves Out Lists

Twitter is on a roll. After announcing new mobile apps for iOS and Android, signing a deal with MediaTek to embed Twitter on millions of feature phones, and reworking search, Twitter announced that it has completed work on delivering a new mobile Twitter site which is faster, more compact, leaner, and consistent across platforms. The new version, which resembles the one that’s been available for smartphones for some time now, works across any mobile browser including on feature phones.

Apparently Twitter had been working on the new design for the past nine weeks and tested it on 300 different mobile devices that it has in its offices. The redesign gives the mobile site a look that is consistent with its full site as well as the current apps for iOS and Android. Twitter is intent on delivering the same experience no matter what platform people access it from although it still has some ways to go.

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Yahoo! TNS Net Index: Social Network User Is More Picky

Yahoo! TNS Index’s research result also reveals the behavior of social network user in Indonesia. Although still dominating internet usage through cell phone, Yahoo! TNS Index’s news release reveals that the activity of social network no longer shows any progress. Instead, the research shows that social network user in Indonesia has become more picky in choosing friends on social network.

Not only picky, Jhoni Tuerah, Client Advisor for TNS Indonesia Research Institute, as reported by Antaranews, also says that social network account owner – in Facebook and Twitter, for example – makes sure that the circle of their contacts is as small as possible.

Therefore, social network user in Indonesia avoids some circles of friends. Coworkers are the most avoided circle of friend in the social network. The list is followed by friends who they met only twice in real life and people who live out of town or out of country in the third place.

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Yahoo! Koprol to Relaunch In May, Refocuses on Neighborhoods

DailySocial made our way downtown Wednesday morning to Yahoo Indonesia’s offices at Sentra Senayan II to take a sneak peak at what the people there were up to. Hours earlier came news that Sunnyvale is going to wield the axe this week over 2000 employees across the globe. A massive layoff is coming. The mood at Yahoo Indonesia though, showed nothing of the sort. Instead, we were greeted like it was any other day and they still held meetings, discussions, and doing things as per their daily grind.

We’re not going to talk about the layoffs though. We were there to check out what they were doing with Koprol, the location based service that Yahoo bought back in May 2010. We have written plenty about the service from cheerleading them to admonishing them for having fallen far behind the competitors and even against the new kid on the block, Path. We were shown what they call Koprol 2.0. If you think the redesign that they did last year was 2.0, it wasn’t. This is a major rework. The core of Koprol is still there but it’s a brand new service that more accurately reflects how Koprol is actually used by the majority of its users.

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Regarding Twitter’s Acquisition of Posterous

This morning we were greeted with the surprising news that four year old blogging site Posterous has been acquired by Twitter.  My first reaction was “holy shit!” It was difficult to even digest that news as there are several factors that made no sense in this acquisition and only one does.

Twitter is a short post service that serves as an information network and to many people, a messaging platform. It doesn’t go beyond 140 characters. Posterous on the other hand, is a lot like Tumblr. It’s a full form blogging network that also lets you share various forms of media including images, audio, video, pdf, and other documents.

So what’s gonna happen to Posterous?

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Data Minat Jadi Modal Usaha Iklan Twitter

Bloomberg Businessweek membuat profil Twitter di edisi terbarunya dan membahas secara mendalam tentang perjalanan Twitter dalam mencari model bisnis dan sumber pemasukan yang tepat tanpa mengusik pengguna mereka yang sangat sensitif. Setelah mengalami ketidakstabilan dalam 4 tahun pertama mereka, Twitter akhirnya menemukan stabilitas pada tahun 2011 dan diperkirakan akan melambung di tahun 2012 dengan mindset bisnis periklanan yang baru melalui akun, Tweet, dan tren yang dipromosikan. Pelaku bisnis juga diundang untuk mengembangkan halaman Twitter dengan biaya tambahan.

Periklanan di Twitter berpusat di sekitar data atas minat penggunanya. Twitter berusaha untuk mencari tahu pribadi seperti apa dari penggunanya dengan melihat siapa yang Anda ikuti, apa yang Anda bagikan dan tautan apa yang Anda klik. Dick Costolo, CEO Twitter berpikir bahwa pendekatan ini lebih baik dari model yang dijalankan Facebook yang lebih personal, bahkan terlalu personal. Data atas minat memang sedikit lebih luas namun lebih bisa menemukan orang seperti apa Anda, dan bukan siapa Anda.

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