Interest Graph Powers Twitter’s Advertising Efforts

Bloomberg Businessweek profiles Twitter in its latest issue and goes deep into its journey to find the right business model and revenue generator that do not repel its highly sensitive members. Following a turmoil in its first four years, Twitter found stability in 2011 and is set to soar in 2012 with its newly minted advertising business through promoted accounts, tweets, and trends. Businesses are also invited to create enhanced Twitter pages for a fee.

Twitter’s advertising is centered around an interest graph. It strives to find out what kind of person you are based on who you follow, what you share, and what links you click. CEO Dick Costolo thinks this is better than Facebook’s model which is very personal, and sometimes too personal. The interest graph is a little bit more broad as it discovers what kind of person you are instead of who you are.

Continue reading Interest Graph Powers Twitter’s Advertising Efforts

5 Ways to Use Path for Business

This is a guest post by Ario Tamat. Ario worked in the digital music industry in Indonesia from 2003 to 2010, and currently works in the movie and TV industry in Vietnam. Keep up with him on Twitter at @barijoe or his blog on http://barijoe.wordpress.com

So in the last few months, Path has gained ground as one of the most talked-about social network apps, especially since the Path 2.0 upgrade which integrated location check-in, photo feed, song check-in, and even an ‘asleep/awake’ feature, which you can share to ‘only’ up to 150 friends. This brings some interesting possibilities of using Path for business.

Continue reading 5 Ways to Use Path for Business

Di Indonesia Path Bisa Berdampak kepada iPhone dan Android Seperti Apa yang BBM Lakukan ke BlackBerry

Guest Post kali ini ditulis oleh Ario Tamat yang menuliskan opini tentang Path, terutama setelah diluncurkannya Path 2.0 dan hubungannya dengan pengguna di Indonesia. Ario Tamat bekerja di industri musik digital di Indonesia pada tahun 2003-2010, dan saat ini bekerja di industri film dan TV di Vietnam. Dia bisa ditemui di Twitter di @barijoe atau blog-nya di http://barijoe.wordpress.com.

Jumlah teman yang meng-add saya di Path semakin bertambah, begitu juga dengan teman-teman yang membicarakan layanan ini di Twitter atau melakukan cross-posting konten. Hal ini menunjukkan bahwa perlahan namun pasti, Path – terutama sejak dirilisnya Path 2.0 – membuat banyak terobosan bagi pengguna jejaring sosial di Indonesia. Saya setuju, bahwa Path memiliki tampilan visual yang menakjubkan dan adiktif, dan untuk beberapa aspek, pertemanan di Path menjadi lebih intim karena jumlah orang yang bisa diajak berteman dibatasi.

Continue reading Di Indonesia Path Bisa Berdampak kepada iPhone dan Android Seperti Apa yang BBM Lakukan ke BlackBerry

In Indonesia Path May Do To iPhone and Android What BBM Did to BlackBerry

This is a guest post by Ario Tamat. Ario worked in the digital music industry in Indonesia from 2003 to 2010, and currently works in the movie and TV industry in Vietnam. Keep up with him on Twitter at @barijoe or his blog on http://barijoe.wordpress.com

The amount of friends from various walks of life adding me on Path, or talking about Path on Twitter or cross-posting stuff, has shown that slowly but surely, Path – especially since the launch of Path 2.0 – is making a lot of inroads to Indonesian social network users. I agree, it’s visually stunning and addictive, and to some aspects, it becomes more intimate because it limits the amount of people you can “friend”.

Continue reading In Indonesia Path May Do To iPhone and Android What BBM Did to BlackBerry

TrackPacking.com: Media Sosial Untuk Berbagi Pengalaman Travelling

Banyaknya bermunculan media sosial buatan anak negeri (yang itu-itu saja) sering kali membuat kita para pengguna internet dibuat bosan karena memberikan layanan yang tidak terlalu berbeda. Namun ada juga beberapa media sosial lokal yang bermain di segmen nicheyang menarik banyak pengguna. Diantara media sosial tersebut ada yang memberikan layanan dan menjadi jejaring sosial, memberikan layanan untuk menyebarkan konten atau layanan berbasis lokasi, sebut saja Yahoo! Koprol, Rockto, MindTalk, Bouncity, SixReps, dll.

Kali ini muncul sebuah media sosial yang bergerak di segmen travel, layanan ini bernama TrackPacking.com.

Menurut keterangan resmi dari situs ini, “TrackPacking.com adalah social network dimana kamu dapat sharing foto, cerita, peta, komunitas dan perjalananmu pada teman-teman. Dan kamu juga dapat melihat peta, track, hobi, foto, komunitas atau perjalanan dari orang lain.” Continue reading TrackPacking.com: Media Sosial Untuk Berbagi Pengalaman Travelling

Kieeds Goes Into Beta, Turns Into Social Network Parenting

Remember Kieeds? We covered the alpha version back in April. The social network that bridges the relationship between teachers, schools and parents will be available in beta today. Along with this release, Kieeds will also launch a new logo, a new site, and new features. Currently the beta will be available as web-only versions and the company is sunsetting the existing BlackBerry app until a new version is available which is expected to be coming in January 2012.

What are the highlights of this beta version of Kieeds? Not only will it deal with the cognitive aspect at schools, Kieeds is working to increase the distribution of information related to physical, motor, and psychosocial aspects. Kieeds will also provide information on hospitals, child care centers and doctors.

Continue reading Kieeds Goes Into Beta, Turns Into Social Network Parenting

Hoodemia: a Social Media with Academic Taste

Are you bored with social media invented by Indonesians yet? Let’s take a look at Hoodemia. Hoodemia is developed by Pusat Ilmu Komputer (Pusilkom) Universitas Indonesia. It might be one of few social media site  officially affiliated with education institution. What is the eminency of Hoodemia compared to Facebook or other social media sites?

Well, as predicted, Hoodemia plans to be integrated with a specific academic system. Therefore, beside having social sharing features with peers, this site can also be a reference to see academic reports or other academic activities such as class schedule at certain university. Of course, it needs to connect (through API) to get connected to academic information system of each education institution, for example to input the access data in a form of credentials.

Continue reading Hoodemia: a Social Media with Academic Taste

Hoodemia, Jejaring Sosial dengan Rasa Akademik

Belum bosan membahas jejaring sosial buatan anak negeri? Ok, kali ini kita akan menengok Hoodemia. Hoodemia dikembangkan oleh Pusat Ilmu Komputer (Pusilkom) Universitas Indonesia dan mungkin merupakan sedikit dari jejaring sosial yang terafiliasi secara resmi dengan institusi pendidikan. Nah, apa kelebihannya ketimbang Facebook ataupun jejaring sosial lainnya?

Well, bisa ditebak bahwa Hoodemia ini dirancang supaya terkoneksi dengan sistem akademik pendidikan. Dengan demikian, selain bersosialisasi dengan teman-teman, jejaring ini juga sekaligus dapat dijadikan acuan untuk melihat nilai akademik atau kegiatan akademik lainnya seperti jadwal perkuliahan. Tentu saja memerlukan suatu koneksi (melalui API) untuk dapat terhubung dengan sistem informasi akademik masing-masing institusi, misalnya harus memasukkan data akses berupa username dan password.

Continue reading Hoodemia, Jejaring Sosial dengan Rasa Akademik

Salam World is “Facebook” with Islamic Content. Seriously?

When I heard the information about yet another social network site with Islamic content, honestly I accept it skeptically. Moreover when I read the information about Salam World that is projected to be “Facebook” with Islamic concept. As cited from some media, the “Salam World” management is now visiting Indonesia, including to Majelis Ulama Indonesia (Indonesian Ulema Council), the Ministry of Religion, Bank Muamalat to promote its product that will be launched in April 2012.

Continue reading Salam World is “Facebook” with Islamic Content. Seriously?