Joint-Venture Dengan MediaCorp, BrideStory Resmi Ekspansi ke Singapura

Kevin Mintaraga, CEO Bridestory / DailySocial Kami baru saja menerima berita bahwa startup marketplace vendor pernikahan, Bridestory, telah resmi menjalin kerjasama joint-venture dengan raksasa media asal Singapura, MediaCorp. Joint-venture ini dikukuhkan melalui pembentukan situs Bridestory.com.sg, meskipun sampai saat artikel ini ditulis masih diarahkan ke situs asli Bridestory.com.

Sejak didirikan pada awal 2014 silam, Bridestory saat ini telah memiliki 10 ribu vendor pernikahan yang bergabung di marketplace-nya, dan ditambah angka kunjungan bulanan yang mencapai 250 ribu. Pendiri dan CEO, Kevin Mintaraga melalui rilis resmi berkata, “Sarana media mereka yang begitu luas dapat membantu Bridestory untuk menjangkau pasar di Singapura dan negara sekitarnya.”

Hal ini juga menandai kali kedua MediaCorp menjalin kerjasama strategis dengan startup asal Indonesia, setelah beberapa bulan lalu raksasa media tersebut mengakuisisi 52% kepemilikan dari KapanLagi Networks, salah satu jaringan media online terbesar di Indonesia. Didirikan oleh Kevin Mintaraga dan Emile Etienne, Bridestory memiliki dukungan luar biasa dari barisan investor kelas atas seperti Beenos Plaza, East Ventures, Fenox Capital, Midplaza Group, Sovereign Capital, Rocket Internet Group, Skystar Capital dan Lippo Digital Ventures.

Kevin juga sempat berbagi tips di seri video DScussion mengenai bagaimana membangun marketplace niche, cara menarik investor ke startup anda, dan rencana ekspansi Bridestory.

Wedding Startup Bridestory Strikes A Joint-Venture Deal With MediaCorp, Expands To Singapore

Kevin Mintaraga, CEO Bridestory / DailySocial

We just received news that Jakarta-based wedding startup Bridestory just strike a joint-venture deal with Singapore media behemoth, MediaCorp. The joint-venture will be called Bridestory.com.sg, although by the time this article is written it’s still redirected to its original site, Bridestory.com.

Since its founding in early 2014, Bridestory has 10.000 wedding vendors joining their site, while just over 250k monthly visitors to their site. Founder and CEO, Kevin Mintaraga said in a statement, “MediaCorp’s vast media reach can help Bridestory grasp Singapore wedding market and its surroundings”.

This marks the second big partnership by MediaCorp with an Indonesian startup after the media giant acquired 52% of KapanLagi Network, one of Indonesia’s largest online media company, just a few months ago. Bridestory, founded by Kevin Mintaraga and Emile Etienne, is backed by top-notch VC lineup from Beenos Plaza, East Ventures, Fenox Capital, Midplaza Group, Sovereign Capital, Rocket Internet Group, Skystar Capital and Lippo Digital Ventures.

Here’s a video on Mintaraga sharing how he build a niche marketplace like Bridestory and how to attract funding from investors, on our DScussion video series.

DScussion #15: Kevin Mintaraga on Tricks to Attract Investors (Episode 3)

BrideStory’s Co-Founder and CEO Kevin Mintaraga is still on this week’s DScussion. This time, he shared about the tips and trick to get investors investing in your business. According to Mintaraga, upon providing seed funding investors assess the startup’s founder (his personal background and track record), market size (the startup’s business segment and the method to calculate the market size), and idea (how it can solve problems). In Series A phase, the most important thing would be traction, with different metric for different business idea.

Continue reading DScussion #15: Kevin Mintaraga on Tricks to Attract Investors (Episode 3)

DScussion #14: Kevin Mintaraga about Building Niche Marketplace (Episode 2)

BrideStory’s Co-Founder and CEO Kevin Mintaraga stated that while running his marketplace business, he prefer expanding overseas rather than adding more verticals. He confidently said that his focus is to be the best in wedding market, then later he would consider about other business verticals, like honeymoon. This should be done by marketplace players as well who need massive sum of capital, to focus on one idea even though there are so many other promising opportunities waiting to be touched.

Continue reading DScussion #14: Kevin Mintaraga about Building Niche Marketplace (Episode 2)

DScussion #15: CEO BrideStory Kevin Mintaraga tentang Trik Menggaet Investor (Episode 3)

Co-Founder dan CEO BrideStory Kevin Mintaraga masih jadi tamu DScussion minggu ini. Kali ini kami berbincang tentang tips dan trik untuk menggaet investor dalam rangka pendanaan bisnis. Menurut Kevin, di tahapan seed faktor yang banyak menjadi perhatian investor adalah latar belakang pendiri, ukuran pasar (market size) yang menjadi segmen bisnis startup dan teknik menghitung market size, dan ide yang diunggulkan sebagai solusi. Di tahap Seri A, faktor yang paling penting adalah traksi (traction), dengan metrik yang berbeda untuk setiap bisnis.

Continue reading DScussion #15: CEO BrideStory Kevin Mintaraga tentang Trik Menggaet Investor (Episode 3)

DScussion #13: Kevin Mintaraga and BrideStory’s Expansion (Episode 1)

BrideStory’s Co-Founder and CEO Kevin Mintaraga talked about the promising niche wedding marketplace business with DailySocial. He was optimistic that there has yet been a definite global leader in the industry. Added with the Series A funding it just received, Mintaraga intended to prove that BrideStory’s business can be replicated anywhere. BrideStory’s online platform facilitates couples to decide what they want to have and to do in their wedding. Continue reading DScussion #13: Kevin Mintaraga and BrideStory’s Expansion (Episode 1)

DScussion #14: Kevin Mintaraga tentang Membangun Marketplace yang “Niche” (Episode 2)

Co-Founder dan CEO BrideStory Kevin Mintaraga mengatakan dalam mengembangkan bisnis marketplace yang dijalankan, ia memilih ekspansi ke luar negeri ketimbang menambahkan vertikal lain. Kevin dengan yakin mengatakan bahwa fokusnya adalah untuk besar lebih dahulu di pasar pernikahan, baru setelah itu mengembangkan ke vertikal bisnis lain, seperti bulan madu. Ini yang harus menjadi perhatian pemain bisnis marketplace yang membutuhkan kapital tidak sedikit, yakni fokus meski ide dan saran untuk menjalankan merambah ke vertikal lain begitu menggiurkan.

Continue reading DScussion #14: Kevin Mintaraga tentang Membangun Marketplace yang “Niche” (Episode 2)

DScussion #13: Kevin Mintaraga dan Ekspansi BrideStory Tahun Ini (Episode 1)

Co-Founder dan CEO BrideStory Kevin Mintaraga kali ini duduk bersama DailySocial membahas bisnis marketplace pernikahan yang niche, tapi menjanjikan. Kevin optimis bahwa dalam bisnis ini belum ada pemain besar yang global. Ditambah pendanaan Seri A yang baru diterimanya, Kevin ingin membuktikan bahwa BrideStory adalah bisnis yang bisa direplika di daerah mana pun. Platform online yang ditawarkan BrideStory memudahkan calon pengantin untuk membuat keputusan dalam merancang hari besarnya.

Continue reading DScussion #13: Kevin Mintaraga dan Ekspansi BrideStory Tahun Ini (Episode 1)

Tiga Tantangan Menjadi “Entrepreneur” di Indonesia

Echelon Indonesia 2015 adalah tentang mematahkan halangan bagi industri digital di Indonesia untuk berkembang. Pendiri sekaligus CEO e27 Mohan Belani, memimpin diskusi dengan tiga entrepreneur startup yang namanya sudah tidak asing lagi dalam lansekap startup dalam negeri yakni, Pendiri dan CEO TouchTen Anton Soeharyo, CEO Bridestory Kevin Mintaraga, dan CEO Bornevia Benny Tjia.

Continue reading Tiga Tantangan Menjadi “Entrepreneur” di Indonesia

Bridestory Grabs Series A Funding from Rocket Internet Group

Indonesia’s online wedding marketplace Bridestory has received an undisclosed amount of Series A funding from Rocket Internet Group. Beside Rocket Internet Group, this investment round is followed by their previous investors, namely Sovereign’s Capital, East Ventures, and Fenox VC. Two new investors are joining this round. They are Skystar Capital and Lippo Digital Ventures. With this investment, Bridestory is ready for international expansion.

Continue reading Bridestory Grabs Series A Funding from Rocket Internet Group