Tag: Razi Thalib

Sukses Jodohkan Pasangan, Setipe Siap Beroperasi Lebih Besar

Situs perjodohan Setipe yang resmi diluncurkan tahun lalu saat ini telah memulai menuai hasil menggembirakan. Menurut sang co-founder Razi Thalib, paling tidak telah telah ada pasangan yang bertemu melalui jejaring ini dan akan menikah pada tahun 2015 nanti. Dengan sukses seperti ini, Setipe siap meluncurkan operasi dan layanan berskala lebih besar.

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Razi Thalib: Manajemen Produk, Kunci Startup Untuk Menangkan Ceruk Pasar

Apa yang harus dilakukan startup untuk bisa meraup revenue, pangsa pasar, dan margin keuntungan? Jawabannya adalah manajemen produk! Hal itu dicetuskan oleh Razi Thalib, founder dari Setipe, dalam acara Dev Class SparxUp 2014 di Jakarta, 20 Maret 2014.

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Getting the Right Match is the Name of the Game at Setipe

It’s now February, which means Valentine’s Day is around the corner and it’s always an opportunity for companies to take advantage of the occasion. Setipe, the recently launched matchmaking service isn’t one to skip such a chance, it’s in the business of romance after all. Co-founder Razi Thalib spoke to DailySocial about Setipe’s plans and how the service has been received since it was launched late last year.
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Setipe Co-Founder on Social Media, Self-Esteem, and Online Dating in Indonesia

Since moving back to Indonesia 4 years ago I started to mention “online dating” whenever appropriate in general conversations with friends, family and people I meet. I can say so far I’ve gotten quite a sense of why they are apprehensive to try it.

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Dating Site Setipe Plans to Launch in June

Former Zalora executive Razi Thalib and his friend Kevin Aluwi have been secretly working on a dating site since they met back in 2011. Thalib, who currently runs digital agency Bridges and Balloons saw the lack of dating sites in Indonesia as an opportunity to come in and do something about it. The site is called Setipe and it’s aimed at people in Jakarta who want to try online dating and want to keep it private.

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Guest Post: What Would Don Draper Do?

As the new season of Mad Men is set to start this week my anxiousness led me to look back and recollect some fun lessons I had picked up not only from the episodes, but also from what the show represents. I decided to put things down in writing and share my thoughts. Continue reading Guest Post: What Would Don Draper Do?

How to Approach Social Media… Like a Boss

There is no shortage of social media “experts” in Indonesia ready to take your money with a one-page plan with a bunch of ideas that focus on “buzzers” and “community-building” with not much else.

Social media as a marketing channel at its apex is probably about buzz. However, buzz itself can be elusive and something that can’t be guaranteed. Focusing on it will distract you from the main reason you’re considering social media as a marketing channel in the first place – Return on Investment.

Whether you’re building an internal team or outsourcing to an agency you need to think through your options and know enough to intelligibly tell between contenders and pretenders. Below are some of my thoughts.

(Take it, it’s FREE!)

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Bagaimana Melakukan Pendekatan Lewat Media Sosial

Banyak “ahli” media sosial di Indonesia yang merasa mampu mengembangkan bisnis Anda. Dengan bermodalkan hanya pada selembar halaman berisi ide-ide yang berfokus pada buzzer dan community building, mereka mengganggap dirinya sudah bisa menyukseskan kampanye media sosial tanpa proses kerja yang jelas.

Media sosial, sebagai salah satu channel marketing, mungkin bisa dikatakan berpuncak pada buzz. Namun, buzz itu sendiri bisa pun sulit dipahami dan tidak menjamin keberhasilan promosi. Dengan terlalu fokus pada buzz, perhatian Anda bisa teralihkan dari alasan utama bisnis menggunakan social media marketing, yaitu Return on Investment (ROI).

Anda perlu berpikir dengan teliti mengenai pilihan Anda, baik dengan tim internal maupun lewat agensi. Anda pun harus memiliki wawasan yang cukup untuk tahu dan paham kekurangan dan kelebihan opsi-opsi yang ada. Di bawah ini adalah beberapa pemikiran saya untuk menciptakan proses kerja yang jelas.

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