Tag: music

MelOn Lowers Subscribing Fee, Strengthens Marketing Promotion

Compared to its initial launch last year, the subscribing fee for MelOn digital music service is now cheaper. October last year, user needed to pay IDR15000 for 2 weeks subscription, now user needs only to pay IDR10000 for the same service.

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Selling Music in an Easy, Fast and Fun Way With DoTuku

Many ways to take advantage of internet technology to monetize music content continues to be developed. The newest one, Ardhi Nurdin, a member of Jikustik band or commonly known as Daditz, made a platform where artist can sell their music. This platform is called DoTuku.

DoTuku uses payment scheme which named Dot and Tuku. Tuku is a voucher to buy music uploaded by artist on DoTuku. A song worth 5 Tuku on default and can be raised based on the popularity of the song or the artist’s effort to promote the song.

The artist will receive Dot if their song is downloaded. User will also receive some amount of Dot after downloading a song. For the artist, Dot can be exchanged with Rupiah while regular user can use Dot to purchase item with special price at DoTuku Store.

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The Crowdfunding Success Stories of Navicula in Patungan and Kickstarter

Remember my report on a crowdfunding project by Navicula, a band from Bali? In that report, I predicted that Navicula would succeed in collecting the funding through crowdfunding in Patungan and would need extra promotional effort for the crowdfunding in Kickstarter to meet the deadline. It turns out, both crowdfunding effort finally succeeded.

At Kickstarter, until Wednesday night when this article is written or 10 days before the deadline, Navicula managed to collect USD3.127 from the targeted USD3,000. At Patungan, which deadline was last Tuesday, Navicula was supported by 19 donors and collected IDR5,130,000 from the targeted IDR5,000,000.

Thus, Navicula will be able to realize their Borneo tour and organize a concert to raise people’s awareness of Orang Utan directly in the habitat of Orang Utan. According to Robi, Navicula’s vocalist, the tour will be held until mid September.

Initially, the idea to fund Navicula’s Borneo tour project came from Alfred Pasifico, Navicula’s publicist. Crowdfunding concept becomes the solution of the funding difficulties experienced by Navicula as a band which promotes environmental issues to do a tour to Borneo. The crowdfunding concept is prepared with close observation to Kickstarter’s provisions; among them is that a project must have certain goal such as creating an album and not a social project (charity).

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Indonesia Internet Association Develops Platform For Selling Legal Music Content

Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) – Association of Indonesia Internet Provider is developing a platform to sell legal music content. This business scheme is a response from Internet Service Provider (ISP) of APJII in dealing with the development of technology business. According to APJII, as reported by Detikinet, telematic business is now growing to content, platform and app development.

On the other side, by the existence of this platform, ISP will block music content illegal downloading. When one of its users downloads an illegal content, ISP will be notified and block the content. This scheme is expected to be able to eliminate the spread of illegal music.

APJII’s developed platform is basically similar to the platform owned by cell phone vendor or platform developer such as Nokia Store or iTunes. ISP will receive something from each of downloaded music content. This profit sharing scheme is still discussed with music industry player. The scheme will be based on songs, KB of data or other policy.

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Will Navicula Crowdfunding Effort be Successful?

Navicula, a band from Bali, is raising fund through Kickstarter. Through a project named “Golden Green Grunge for Rare Red Apes: Navicula Borneo Tour”, this band is hoping to get funding in the amount of USD3,000. When raised, the money will be used to fund their tour project to Borneo.

Navicula is what they call psychedelic grudge band. They made a lot of songs with environment theme such river pollution (Kali Mati), pollution in Jakarta (Metropolutan), and a song about Orang Utan (Orang Utan). By holding a tour to Borneo, Navicula hopes to raise the public’s awareness about environment issue especially Orang Utan, directly to the Orang Utan’s habitat.

Until today, 25 days to the deadline of the fundraising, Navicula could only raise support from 30 people with total fund of USD 1,096. For those supporters, Navicula offers reward in the form of their songs, Navicula CD album, Orang Utan shirt until private concert.

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[Music Monday] Revisiting Indonesia’s Copyright Law

Indonesia is a democratic country, at least by principle. Well, at least, the word “democratic” doesn’t come with quote marks anymore, as it did during the time of the New Order. Now, a democracy will either vote or discuss on everything, or appoint representatives to do all the voting and discussing, and thus deciding on whatever is going to be enacted into law, to be followed and safeguarded by the executive branch (just to remind you, this means the President and his government). Now what does this have to do with the digital music business? The law, that’s what.

Being basically a content-based business, the music industry is highly influenced by copyright laws – how the government sees the issue regarding copyright and how it thinks it is best implemented. And of the million things that need regulation in the country, Indonesia’s most recent copyright law was signed into law in 2002, under President Megawati Soekarnoputri. Albeit according to some still lacking in some areas, the upgraded legislation added some much-needed law protection for works of cinematography to computer programs, as the earlier version of the copyright law was signed into law in 1979.

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Indonesia Left Out of the Asian iTunes Store Launch Party

Apple has announced an expansion of its iTunes Store into Asia by adding a dozen countries across the region. The countries are Brunei, Cambodia, Hong Kong, Laos, Macau, Malaysia, Singapore, Philippines, Sri Lanka, Taiwan, Thailand, and Vietnam. Missing from the list? Indonesia is the only Southeast Asian country (Well, Myanmar can’t count due to the various embargoes) not on the list [East Timor isn’t either -Ed]. Other than Indonesia, South Korea isn’t on the list as well [even though it was back in March -Ed].

What does this expansion of iTunes Store mean? With credit cards issued within those countries, consumers will be able to purchase more than 20 million songs available from iTunes Store including Asian idols such as Jay Chou, Girls Generation, and Andy Lau. Songs from iTunes Store are available as 256Kbps AAC with no DRM. Consumers will also be able to buy or rent various movies in high definition, thanks to the cooperation with major film studios.

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[Music Monday] Constructing The New Digital Music Ecosystem

The need to create something ‘new’ usually comes with the thought that the thing that came before it, something ‘old’, did not work, isn’t working anymore, or is simply too old to use. Many companies the world over, recently founded or has been in years of business, startup or established, have at some point changed their tack – or pivoted, in startup-speak – in pursuit of more lucrative businesses, mostly because their previous direction was losing business sustainability.

The recorded music industry was always an industry that relied on content to make its money, and thus tightly controlling the amount of recorded music copies that went out as a sale. The thing about the entertainment industry is that people get bored, so these industries always have to “pivot” to find something creatively new to sell to the market.

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[Music Monday] Does The Average Consumer Care About Legal, Digital Music?

Before I go on with this article, let me be clear – most references are anecdotal; I don’t have a survey or research results to refer to, but I think this will ring true to most consumers of digital entertainment – not many of us, including me, think of the legal aspects of something we want to hear/view/play. Having worked in intellectual property based-industries for some time, I avoid pirated content and always try to find legal ways to get music, movies and software. Full disclosure – I’ve done my fair share of downloading and torrenting, and I often download TV shows that have not aired in Indonesia, and sometimes movies I missed watching in the cinema. I’m no saint.

I’ll admit that I avoid illegal music and software, because I know what goes on behind the scenes and how they make their money. I also feel less guilty (but guilty nonetheless) about downloading TV and movies because I also know how they actually make their money (and outside of the cinema, it’s based on upfront royalties, advertising revenue share, cable subscription share, and so on). I’ll probably write more on that later… but here’s the point: I happen to have insight into these industries. What of the average consumer who does not?

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