Gameloft Presents Alternate Ads Platform in Indonesia

World’s giant mobile game developer Gameloft officially introduced a new ads format with various targeting criteria (20/10). Gameloft Advertising Solutions, which claims to have 2,2 million active users, promises 100% of visibility. BNI and Indosat are some of the company’s clients in Indonesia. Continue reading Gameloft Presents Alternate Ads Platform in Indonesia

comScore Introduces Mobile Metrix in Indonesia

comScore Inc., one of foreign media and ads analyst, announced its presence in Indonesia during the Mobile Marketing Association (MMA) Forum Indonesia (15/10). It will introduce its mobile user analyzing app called the Mobile Metrix in Indonesia. In addition, the company also disclosed that it is currently partnering with Kantar, a global data analyst and manager, to develop a mobile solution which will later grow into a mobile data traffic analyst, which it calls the platform for the future. Continue reading comScore Introduces Mobile Metrix in Indonesia

Opera Mediaworks Brings Integrated Instant-Play HD Mobile to Indonesia

According to the State of Mobile Advertising 2015, Indonesia is one of countries where the people spend most of their times on mobile devices. Moreover, Indonesia also has high level of demand todars video ads content. That being said, Opera Mediaworks brings along its Instant-Play HD Mobile feature for Video to Indonesia, which has been integrated with Moat Analytics that allows it to present the best digital ads solution. Continue reading Opera Mediaworks Brings Integrated Instant-Play HD Mobile to Indonesia

DScussion #34: Daniel Armanto on Adskom’s Big Data Management

In this episode, DScussion still revolves around digital advertising. We discussed with Adskom’s Co-Founder and CTO Daniel Armanto about how Adskom manages big data based on the current needs. He also answered a question about programmatic retargeting by DailySocial’s Twitter follower in the #AskDS session. Continue reading DScussion #34: Daniel Armanto on Adskom’s Big Data Management

DScussion #33: Italo Gani on Digital Advertising Trend, Consumer Behavior, and Expansion to Southeast Asia

The vast mobile penetration in Indonesia opens a huge potential for digital advertising industry to profit from. Adskom captures the opportunity by partnering with publishers, e-commerce servcies, and ISPs to provide them with the required big data. Adskom’s data can be customized based on the consumer behavior in Indonesia. After recently sealing the latest funding, Adskom plans on expanding to Southeast Asian countries, like Thailand, Malaysia, and the Philippines. Below is our discussion with Adskom’s Co-Founder and CEO Italo Gani in DScussion. Continue reading DScussion #33: Italo Gani on Digital Advertising Trend, Consumer Behavior, and Expansion to Southeast Asia

KLN Introduces InFeed, Aims for Better Advertising Performance (UPDATED)

KapanLagi Network (KLN)’s CMO Ben Soebiakto believes that native advertisement is a new revolution in digital content business whose implementation starts becoming a mainstream in Indonesia. Thus, as a pioneer of content provider in Indonesia, it’s almost like an obligation for KLN to contribute more to the industry. Therefore, the team launched InFeed, a native advertisement platform that may target much more proper audience. Continue reading KLN Introduces InFeed, Aims for Better Advertising Performance (UPDATED)

Solusi Periklanan Digital untuk Taksi Smartaxiads Segera Diboyong ke Indonesia

Layanan M2M (machine-to-machine) makin menggiurkan untuk diadopsi penyedia layanan teknologi di berbagai segmen bisnis, salah satunya yang disediakan Gigalink Solutions Malaysia. Diawali kemitraan dengan Celcom Axiata, layanan Smartaxiads yang dikembangkan Gigalink akan diperluas penggunaannya, termasuk ke Indonesia, dengan menggandeng PT XL Axiata sebagai penyedia layanan.

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Telkomsel Luncurkan Vending Machine, Permudah Pengiklan Distribusikan Contoh Produk

Pertumbuhan pengguna perangkat mobile di Indonesia menghadirkan berbagai kesempatan baru, salah satunya untuk bisnis digital advertising. Telkomsel menjadi salah satu vendor penyedia layanan digital advertising yang kini sedang terus berusaha memperkuat portofolio yang dimiliki. Kali ini Telkomsel memperkenalkan Telkomsel DigiAds Vending Machine, yang diluncurkan untuk membantu pengiklan dalam melakukan distribusi contoh produk kepada pelanggan secara efektif.

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Telkom Marked Its Entrance to Ads Business by Launching U-Ad

Local telecommunication giant Telkom recently announced its involvement in digital advertising sector though its newly-introduced U Ad, a platform that facilitates advertisers and publishers who are registered after Telkom Group. Continue reading Telkom Marked Its Entrance to Ads Business by Launching U-Ad