Coworking Space KEDASI Mungkin adalah yang Pertama di Jakarta Barat

Kehadiran coworking space saat ini sudah menjadi pilihan ruang kerja untuk calon pelaku startup, freelancer dan lainnya, selain menawarkan ruangan yang nyaman dan secluded, coworking space juga dilengkapi dengan fasilitas pendukung seperti koneksi Internet berkecepatan tinggi, layanan printing dokumen, free flow kopi dan teh, dan loker personal.

Jika saat ini coworking space kebanyakan berada di lokasi Jakarta Selatan, kini terdapat coworking space yang menawarkan konsep, layanan serta fasilitas yang lengkap di Jakarta Barat bernama KEDASI. Ruangan yang baru saja diresmikan Januari 2016 ini bisa menjadi alternatif bagi pelaku startup yang membutuhkan ruangan kerja dengan harga terjangkau di kawasan Jakarta Barat.

KEDASI didirikan berawal dari inisiatif Ivan Janitra Podiman selaku Founder yang juga mempunyai usaha HR Consultant (Headhunter). Ia melihat ruangan yang cukup luas di kantornya bisa dimanfaatkan sebagai coworking space yang dilihat dari lokasi cukup strategis karena berdekatan dengan 4 universitas terkemuka di Jakarta dan berdekatan dengan kawasan Slipi, atau yang akhir-akhir ini disebut sebagai “Slipicon Valley”.

“Lokasi Slipi yang sedang tumbuh berkembang dimana banyak perusahaan yang mulai mencari alternatif yang lebih murah dibandingkan Sudirman, Kuningan atau Gatot Subroto, dan juga yang menjadi poin utama adalah lokasinya yang berdekatan dengan area tersebut,” kata Ivan.

Dengan desain yang nyaman layaknya sedang berada di rumah, KEDASI ingin menawarkan konsep “second home” atau ” work at home“. KEDASI dibangun di sebuah rumah seluas 320 meter persegi, didesain dengan konsep etnik yang unik ala Indonesia.

“KEDASI ingin menawarkan kenyamanan bekerja di rumah, yang asri dan nyaman as opposed to gedung-gedung bertingkat yang sumpek. Terdapat ruang game juga dimana pekerja bisa bersantai, sambil berkolaborasi dengan komunitas-komunitas yang ada di Kedasi,” kata Ivan.

Coworking space pertama di Jakarta Barat

Saat ini sebagian besar coworking space favorit terletak di Jakarta Selatan, seperti Conclave, Comma, Kolega, dan masih banyak lagi. Hal ini menguntungkan KEDASI sebagai coworking space pertama yang dibangun di Jakarta Barat. Namun karena kurang familiarnya lokasi tersebut untuk coworking space, KEDASI memerlukan usaha ekstra untuk memperkenalkan usahanya ini.

“Lokasi yang agak berada di dalam sangat membutuhkan marketing untuk menggaungkannya. Ditambah dengan kesadaran masyarakat [di kawasan Jakarta Barat] akan coworking masih sangat rendah. Saingan utama kami adalah coffee shop, yang sebenarnya jika diliat dari value of money, KEDASI menawarkan value yang jauh lebih besar. Beberapa kali orang datang kemari dan mengatakan membutuhkan tempat seperti ini, namun belum tahu akan keberadaannya. Jadi permasalahan utama adalah awareness,” kata Ivan.

Saat ini Ivan mengklaim sudah banyak mahasiswa yang memanfaatkan fasilitas di KEDASI, selain itu sudah ada startup yang secara rutin sudah berkantor di KEDASI memanfaatkan ragam fasilitas yang ditawarkan. Untuk menambah nilai lebih KEDASI sebagai coworking space juga akan menjalin kerja sama dengan berbagai komunitas.

“KEDASI menawarkan harga yang amat sangat bersaing. Contoh, dengan coworking space lain di Jakarta Selatan, harga kita hanya 1/3 mereka,” tutup Ivan.

Community’s Role for Startup Business

One of the success in building a startup is fulfilling the needs and demands of future users. However, most startup owners only rely on their own intuition to justify their reach. Will this be enough?

Startup itself is defined as a new business that hasn’t run for too long in a certain market. This company can be based on goods and/or services that will eventually reach the hands of it’s customers. The population that represents the customers holds 50% of the deciding factor towards the new venture’s success. So, it is safe to say that no matter how good the product or services of the startup is, without enough number of customers the startup will not be able to be deemed as a success. Therefore one question emerges, how can we create a startup with a lot of users in such a short time?

An aspiring startup has to prepare everything well, including it’s scope of user, by building community far before it’s launched. This community is needed so that the potential user are going to be able to have the time to understand what this particular startup offers, they also need this time to ‘fall in love’ with this particular startup before becoming regulars.

The involvement of potential users since the beginning would enable them to have a strong bonding with the product we offer. This sense of ownership will be build into the hearts of the users, making these potential users a priceless asset which can provide feedback for the improvement and betterment of the startup. There are a lot of ways on how to build and raise a community that would be ready to embrace and welcome the goods or services of a certain startup. However, this all starts with the owner’s self realization on the importance of building a community.

The early steps of the strategy could be by opening oneself to the people or a general population that is felt to have a certain interest on distributing or sharing the information of the product or services that this startup offers. These people would be called the power user; these power users are in the front guards on the spread of information of the start up and are a pull factor towards other new users. After this, the viral effect will just move on by itself.

Thus, with this, I hope you’re able to picture how important it is on preparing a community before a startup is put into launch. This is done so that when the start up is launched, there would already be some initial loyal users. Of course, this community has to always be watched and maintained. It isn’t easy to build and maintain an initial community. However, speaking strategically, a community is crucial on the birth of a startup. I hope this could be useful for everyone.

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This guest post is written by Abang Edwin Syarif Agustin. It is initially published in his Medium page and has been republished under permission.

Abang Edwin is online community management practitioner. You can contact him directly on Twitter and LinkedIn.

Layanan Portal Komunitas dan Konten Video FanatikID Menambah Pilar Bisnis Domikado

Domikado belum lama ini meluncurkan sebuah platform video portal interaktif berbasis komunitas bernama FanatikID. FanatikID berusaha menyediakan platform alternatif bagi user dan komunitas yang ingin mengunggah hasil karya videonya, baik secara live maupun on-demand. Perbedaan dengan layanan yang sudah umum seperti YouTube, FanatikID lebih mementingkan interaksi antara pengguna di dalam suatu komunitas. Continue reading Layanan Portal Komunitas dan Konten Video FanatikID Menambah Pilar Bisnis Domikado

GeekFest 2012 Pushes Collaboration Between Communities

GeekFest 2012 (GeekFestID 2012) have been held on Saturday and Sunday, March 31 – April 1, 2012. The event, organized by Fowab and KibarKreasi, was held at Sasana Ganesha (Sabuga) Bandung, inviting more than 20 participants from various communities.

GeekFest itself, inspired by SXSW, as mentioned in the press release some time ago, is intended to collaborate variety of existing communities such as music, video, multimedia, information technology and gaming communities. The event was devided to several programs, such as main program, mini stage and exhibition from several communities. Aside from the already mentioned above, there are also comic, art graffiti and other communities.

Although not every community gave the work of collaboration, the highlight of the main event is about collaboration. In addition to collaboration in the form of work, collaboration also comes with a gathering of several communities in one event.

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Hackerspace Bandung Moved into New Location

Hackerspace Bandung (HackerspaceBDG) is officially moved their location. Previously DailySocial readers know HackerspaceBDG location’s is at Taman Sari 3, now the new location is at Jalan Rereng Wulung 33, Sukaluyu, Bandung – Jawa Barat, Indonesia.

Moving notice has also been announced on their official blog. The colleagues there also had to move their goods to a new place.

Although all items including chairs and tables had been moved, but co-working space with the code name HackerspaceBDG v.2 (HSbdg v.2) is still in the final stages of renovation so the office activities as well as public space can’t be used for the moment. By early February it’s expected to be active and accessible again by people who want to hire both dedicated space and the general public.

HackerspaceBDG is basically a co-working space (non profit), currently filled by several freelancers, creative workers as well as those who have their own web studio, developer, author and startup founder. This is a workspace run by community-based as open space thus for the general public or anyone who wants to come, work, discuss,exchange ideas and join community can also come. People can come to work or just to greet each other with creative workers and it’s not being restricted to digital technology, but also to other subject/field.

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Situs Video ViKi Mendapatkan Pendanaan Seri B Senilai $ 20 juta dari SK Telecom, Andreesen Horowitz, dan Lainnya

Situs video ViKi, yang berbasis di Singapura, beberapa hari yang lalu mengumumkan pendanaan Seri B sebesar $ 20 juta dari berbagai investor termasuk Planet SK, anak perusahaan SK Telecom, BBC Worldwide, Greylock Partners, Andreesen Horowitz, Charles River Ventures, Neoteny Labs, serta investor lainnya. Sebelumnya pada bulan Desember 2010, ViKi telah mendapatkan pendanaan Seri A sebesar $ 4,3 juta dari investor maupun investasi persorangan yang serupa.

Situs video ini cukup populer di kalangan penggemar serial TV Asia, Spanyol, dan Timur Tengah, terutama untuk serial anime dan drama Korea. Pengguna situs ini bisa mengirimkan teks terjemahan serta melakukan koreksi untuk mempermudah orang lain yang ingin menonton film asing favorit mereka. Hasil terjemahan mengacu pada lisensi Creative Commons.

Saat ini, komunitas penerjemah yang ada di situs ViKi telah menerjemahkan berbagai serial TV dan film berlisensi ke lebih dari 150 bahasa (termasuk Klingon) dalam waktu kurang dari satu tahun. Situs ini memiliki pengunjung unik mendekati 10 juta dan meningkatkan total kunjungan mereka empat kali lipat pada bulan Oktober dibandingkan tahun lalu.

Continue reading Situs Video ViKi Mendapatkan Pendanaan Seri B Senilai $ 20 juta dari SK Telecom, Andreesen Horowitz, dan Lainnya

Video site ViKi Closes $20 Million Series B round from SK Telecom, Andreesen Horowitz, and Others

Singapore-based video site ViKi announced today that it has raised a Series B funding round of $20 million from a range of investors including SK Planet, a subsidiary of SK Telecom, BBC Worldwide, Greylock Partners, Andreesen Horowitz, Charles River Ventures, Neoteny Labs, as well as others. Previously Viki raised $4.3 million in Series A in December 2010 from similar investors as well as individuals.

The video site is popular among fans of Asian, Spanish, and Middle Eastern TV series, especially those of anime and Korean drama. Members can submit subtitles and corrections to the benefit of others who wish to watch and understand their favorite foreign films. Submissions are subject to a Creative Commons licensing agreement.

Continue reading Video site ViKi Closes $20 Million Series B round from SK Telecom, Andreesen Horowitz, and Others

HootSuite will hold Meetup in Jakarta and Bandung

As written on DailySocial, HootSuite starts to pay attention to Indonesian users and plans to hold meetups. Now, the information about the meetup, as called HootUp announced and will be held in Jakarta and Bandung.

The HootUp for Jakarta will be held in Emax Semanggi, Jl. Jend. Sudirman Kav. 50 No. 52 Jakarta – 12930, on October 18th 2011 at 7:30pm to 20:30pm.

While in Bandung will be held at Hummingbird Eatery, Jln. Progo No.14 Bandung on October 19th 2011. This event will start at 6:30pm to 20:30pm. This event is for free and open for public. There will be free dinner for the first 15 participants in Bandung.

The registration for the event in Jakarta is available here and for event in Bandung here. The event in Jakarta will present Aswin Utomo. I also will present to share the knowledge about HootSuite in Bandung. I am personally using this Canadian social media dashboard. I choose the pro facility because of some reasons. One of them is the analytics facility.

Continue reading HootSuite will hold Meetup in Jakarta and Bandung