The Future of Indonesia’s Education System Under Nadiem Makarim

Nadiem Makarim officially announced as education and culture minister for 2019-2024. President Joko Widodo stated one of the main focus of the Indonesia Maju cabinet is the development of human resources and it’s to be solved together. Nadiem is expected to come up with a significant breakthrough in order to achieve the goal.

“We’ll have significant breakthroughs in terms of human resource development, to deliver talents prepared for work, linked and matched the education with the current industry,” he said on Wed (10/23).

Nadiem also said on this, the President chooses him because he was previously worked for the company with vision. Therefore, there’s a belief that he can make it for what the country’s need for the future.

“The requirements for the future’s job vacancy will be very different. I’ll try to make it parallel between the educational institution with what’s needed in the industry,” he said.

The next reason is, on his behalf, to make the vision comes true not through monotonous ways. It requires breakthroughs and innovations.

“The authority given is very serious and further will be very challenging. I need support from all millennials as I represent them for future innovations.”

In the interview session, Nadiem also said he is soon to have farewell with Gojek and the little family he build within the ecosystem. “Honestly, it was the hardest part to leave Gojek.”

New breakthrough awaits

Unemployment and talents that link and match the industry are still our current homework from the previous minister.

BPS data per February 2019 showed the decreasing number of unemployed to 5.01% within the last one year. Meanwhile, the unemployment number (TPT) is at 6.82 million people.

Even the number falls down, there are other concerns at the education level. Vocational school graduates still dominate the unemployment rate at 8.92% of the total labor force. Followed by 7.92% of diploma graduates.

In fact, the total workforce has reached 136.18 million or increased by 2.24 million from the same period in the previous year. Based on educational level, most of the workforce are elementary graduates and below (40.51%). Followed by junior high school graduates (17.75%), high school graduates (17.86%), vocational school graduates (11.31%), and university and diploma graduates (9.75% and 2.82%).

The government finally takes this issue seriously by increasing the state budget allocation (APBN) for education from IDR 429.5 trillion this year, up to 20% at IDR 506 trillion in 2020. The number is incredible, therefore, it requires on-target strategies due to the non-optimal experiences.

Speaking of the digital economy, unemployment has affected startup leaders’ decision to import overseas talents because the supply does not match the demand. Nadiem’s previous company also had a special office in India to acquire digital talent.

If the concern left unclear, Indonesian HR will soon lose competitiveness. The correlation lies here, according to e-Conomy SEA, Indonesia’s digital economy this year is projected to touch $ 40 billion, increasing to $ 133 billion in 2025.

Nadiem’s expertise is expected to be a support of his obligations, most likely the breakthrough that is going to be tech-related. Nonetheless, Chairman of the Indonesian Teachers Association (IGI) Muhammad Ramli Rahim has doubts upon Nadiem’s appointment, because he isn’t an educational expert nor have professor title.

He also said the lack of productive teachers and its development, especially in accordance with their educational background is the main problem that is quite blurred to the minister’s eyes. “[..] It may be that after trusting many Professors, Jokowi decided to choose a freshman without much theory,” he said as quoted from Republika.

Public can have pros and cons with Nadiem’s appointment and its leadership system in the next five years. His experience in building Gojek from scratch to its fruition might be the provision to revolutionize our education industry.

Opportunity for edtech companies

Nadiem’s entrance to the new cabinet, representing millennials, has created opportunities for startup players, especially those in the edtech industry. Moreover, Nadiem has quite an expertise in the tech-company.

The number of edtech startup players is increasing. Some are locals and some overseas. They penetrated into various segments. We have some particularly focused on vocational, pre-school, academic and non-academic education, and so on.

They offer various educational content, such as video on demand, direct learning through video calls, tutors on-demand, online to offline, and Q&A portals. The business model is a subscription. This method is claimed to be the most profitable way of monetization because one content is available for many people.

Ruangguru, as the largest edtech startup in Indonesia, is reported to be profitable. “Education is a sustainable business sector, and this is our plan to build a sustainable company,” Ruangguru’s CEO, Belva Devara said.

Technology is said to democratize people in accessing educational content. The impact on consumers is the far price gap to conventional tutoring. As an example, Quipper’s regular package subscription for six months is set to Rp540 thousand. If you take a yearly subscription, the price will be much cheaper.

In terms of Ruangguru, a complete subscription package for a year costs Rp1.3 million. However, companies often give discounts to attract more users. Meanwhile, conventional tutoring can have multiple cost per year.

We’re kind of waiting for Nadiem’s breakthroughs. And wishing for improvement in Indonesia’s educational industry.


Original article is in Indonesian, translated by Kristin Siagian

Gojek Commissioner Has High Hopes for an IPO

Indonesian energy industry tycoon Garibaldi Thohir, also known as Boy Thohir, was appointed to the board of advisors in ride-hailing firm Gojek in July.

After Gojek founder Nadiem Makarim joined President Joko Widodo’s new cabinet, Thohir stepped up as president commissioner to lead the company’s non-executive board. Thohir had been Gojek’s independent commissioner since July.

Thohir belongs to a family of entrepreneurs that are internationally recognized for their success in the business world, and his father is the co-owner of Astra International, an investor in Gojek.

KrASIA recently interviewed Thohir about his role as president commissioner with Gojek, as well as his investments in digital businesses.

KrAsia (Kr): How familiar were you with Gojek prior to being appointed as its commissioner?

Garibaldi Thohir (GT): I knew Nadiem before he began to develop Gojek. I partnered with Northstar Pacific’s founders Patrick Walujo and Glenn Sugita [the early investors of Gojek] for years.

Six years ago, Patrick told me that Nadiem began expanding Gojek. He said he would support Nadiem’s business. Sometimes Nadiem would come to me for my advice. Gojek grew until it expanded to other countries in Southeast Asia. One day, Nadiem and other friends [in the company’s management] at Gojek officially asked me to be its commissioner. I was interested because I could contribute more to Gojek, an Indonesian creation.

During the past six years, I sometimes gave them advice concerning the management style and direction. Even though it is a startup, it is going to become a big company, like eBay or Amazon. Gojek does not need to change its DNA. It is going to become a publicly traded company one day.

Kr: Are you worried about Gojek’s loss-making status?

GT: I do not really know the details, because I’m not an active part of its day-to-day operations. But if we look at Gojek, there are other businesses such as GoFood, GoRide, and GoPay. We should not only look at individual parts of its business, but also its whole ecosystem.

GoFood is the most phenomenal. The other services that will boost the business are transportation and the payments space.

I think in the future, every part of Gojek’s business will be profitable. The goal is to reach a certain size. To achieve this, it has to spend money. When it achieves its growth targets, Gojek will become profitable. Ultimately, as investors, we expect our portfolios to be profitable.

Kr: Have you encouraged Gojek to become a publicly traded company?

GT: Yes, I think every startup company will evolve to become a publicly traded company. It is a way for investors to exit. I think there are still big tech companies in China that earn profits. We can learn from them.

In Gojek’s case, I believe Gojek has a viable business model. If it achieves scale, its costs will reduce.

Kr: Should Gojek pursue an IPO in Indonesia or other countries? If they choose Indonesia, is the market capable of absorbing the market valuation of Gojek?

GT: As the commissioner of the Indonesia Stock Exchange (IDX), I encourage Gojek to have an IPO in Indonesia, as this will create a multiplier effect.

I have had discussions with the IDX directors; we definitely have to beat the market size of Singapore or Thailand. Many Indonesian companies have listed on Singapore’s SGX. So we have to rethink the value and attractiveness of IDX, so companies will prefer to carry out their IPOs in Indonesia. I encourage Gojek to have an IPO in Indonesia. IDX should be proactive in providing added value to startups. If Gojek succeeds, other industry players will follow suit.

Kr: How do you view Gojek’s expansion in Southeast Asia? Why has it gone smoothly in some countries?

GT: You need to view things from a growth perspective. Growth in Thailand and Vietnam has been extraordinary. Gojek is a potential champion. In Southeast Asia, Indonesia is currently the largest market. The player who can dominate the Indonesian market becomes the champion, because Indonesia represents half of the market in Southeast Asia.

I am sure that Gojek will be the champion in Southeast Asia. It should be and must be. Even as its competitors may have a lot of funding, I think money is not everything. Indonesian companies have to support Gojek.

KR: The World Bank has downgraded Indonesia’s growth outlook for 2019. What do you think the impact will be?

GT : Many economists predict there will be a recession in the United States. Money will flow out of the US. Europe is an old economy. Capital will not come from or flow into the European market. The Indian and Chinese economies are challenging.

However, in Indonesia, the elections went smoothly. Joko Widodo became president again for the second term. If the new cabinet and regulations are market-friendly and attract more foreign direct investment, I believe there will be a bigger chance for direct investments to flow into Indonesia, including its digital businesses, as Indonesia is the largest and most attractive market in Southeast Asia.

Kr: Do you think conglomerates have come to recognize the importance of digital transformation?

GT: Frankly, this is a big gamble. Indonesia is a big market. The tendency of large groups is to set up investment arms. For instance, Djarum Group has GDP Ventures, and Sinar Mas Group has Sinar Mas Digital Ventures, which has emulated people such as Masayoshi Son with his Vision Fund. Indonesian firms are headed that way, because they see the need to transform.

Kr: Why were you interested in investing in Umma, an Islamic community focused app?

GT: It’s simply because 80% of the total population of Indonesia is Muslim and this is a big market. I saw a need in the market, which if we could meet, would create a big opportunity.

Another reason why I was interested is because the Muslim population in Indonesia comprise the mid to mid-low income segments. Somehow, they might not get the right information, so they could be misled by religious propaganda. Therefore, we would like to offer legit products and services to these people.

My group and Erick [my brother] have already invested in Umma. We have some businesses that we will integrate into the app, such as Republika [Indonesian national daily newspaper, known as a publication for the Muslim community], umrah and hajj travel services, and sharia insurance. Umma has been downloaded by more than 26 million users; the daily user count currently stands at 200,000.

I realized that a religious app is sometimes too sensitive for some people. Therefore, the app is focused on creating a sharing community among Muslims. The app has several topics for the community, such as Muslim content, fashion, halal food, and lifestyle.

It is expected to generate revenue from advertisements. The plan is to offer services such as sharia financing, as well as umrah and hajj travel options once the app has garnered 20 to 30 million users.


This article first appeared on KrASIA. It’s republished here as part of our partnership.

Harapan Masa Depan Pendidikan di Tangan Nadiem Makarim

Nadiem Makarim sah menjadi Menteri Pendidikan dan Kebudayaan untuk periode 2019-2024. Presiden Joko Widodo menyebut salah satu fokus kabinet yang diberi Indonesia Maju ini adalah pembangunan sumber daya manusia dan bakal digarap secara bersama. Nadiem diharapkan bisa membawa terobosan yang signifikan untuk mewujudkan visi tersebut.

“Kita akan membuat terobosan signifikan dalam pengembangan SDM, yang menyiapkan SDM yang siap kerja, yang link and match pendidikan dengan industri,” terangnya, Rabu (23/10).

Nadiem turut memberi tanggapan. Menurutnya, Presiden mengutus dirinya karena sebelumnya dia bekerja di perusahaan yang memiliki visi di masa depan. Sehingga ada keyakinan, dirinya mampu apa yang dibutuhkan negara untuk masa depan.

“Kebutuhan lingkungan kerja di masa depan sangat beda. Saya akan coba sambung apa yang dibutuhkan di institusi pendidikan dengan apa yang dibutuhkan industri,” katanya.

Alasan Presiden berikutnya, menurutnya, mewujudkan visi besar yang tidak bisa dilakukan dengan cara yang itu-itu saja. Butuh gebrakan dan inovasi.

“Amanah ini sangat serius dan tantangan ke depannya akan sangat luar biasa. Saya mohon bantuan kepada teman-teman milenial karena saya ini sekaligus mewakili kaum milenial untuk inovasi yang akan kita lakukan ke depannya.”

Di sela-sela wawancara, Nadiem juga mengucapkan akan segera berpamitan kepada mitra Gojek dan keluarga besarnya di Gojek. “Jujur sangat sedih meninggalkan keluarga Gojek.”

Menunggu gebrakan baru

Pengangguran dan ketersediaan tenaga kerja yang sesuai dengan kebutuhan industri adalah pekerjaan rumah yang hingga kini belum kelar di bawah kepemimpinan menteri sebelumnya.

Data BPS per Februari 2019 memperlihatkan angka pengangguran turun menjadi 5,01% selama satu tahun terakhir. Sementara, tingkat penggangguran terbuka (TPT) berjumlah 6,82 juta orang.

Meski secara agregat turun, tapi ada kekhawatiran lain melihat dari tingkat pendidikan. Lulusan SMK masih mendominasi angka pengangguran 8,92% dari total tingkat partisipasi angkatan kerja. Disusul 7,92% dari lulusan diploma.

Adapun total angkatan kerja mencapai 136,18 juta atau meningkat 2,24 juta dibandingkan periode yang sama di tahun sebelumnya. Menurut tingkat pendidikan, mayoritas tenaga kerja berpendidikan SD ke bawah (40,51%). Disusul SMP (17,75%), SMA (17,86%), SMK (11,31%), universitas dan diploma ada di urutan terakhir (9,75% dan 2,82%).

Isu tersebut akhirnya dijawab oleh pemerintah dengan meningkatkan alokasi APBN untuk pendidikan dari Rp429,5 triliun di tahun ini, naik menjadi 20% senilai Rp506 triliun pada 2020. Nilai Angka ini bukan main besarnya, makanya perlu strategi agar tepat sasaran karena selama ini dianggap belum optimal.

Bicara ekonomi digital, pengangguran berdampak pada keputusan para petinggi startup untuk impor talenta dari luar Indonesia karena supply tidak sesuai dengan demand. Perusahaan Nadiem sebelumnya bahkan punya kantor khusus di India untuk mengakuisisi talenta digital.

Kekhawatiran ini bila dibiarkan terus menerus akan membuat SDM Indonesia kehilangan daya saing. Ini ada korelasinya, menurut e-Conomy SEA, ekonomi digital Indonesia pada tahun ini diproyeksi sentuh angka $40 miliar, meningkat hingga $133 miliar di 2025

Kiprah Nadiem dianggap mampu mengemban tugas tersebut, kemungkinan besar gebrakan yang bakal ia lakukan bakal erat berbau unsur teknologi. Meskipun demikian, Ketua Ikatan Guru Indonesia (IGI) Muhammad Ramli Rahim masih sangsi dengan kepemimpinan Nadiem karena bukan datang ahli pendidikan dan bergelar profesor.

Ramli bilang, minimnya guru produktif dan minimnya produksi guru produktif sesuai bidang keahlian di SMK adalah gunung masalah yang cukup menutup mata menteri. “[..] Boleh jadi setelah mencoba Profesor berulang kali, kini pak Jokowi ingin memilih yang segar dan tidak banyak teori,” terangnya dikutip dari Republika.

Publik tentu boleh pro dan kontra dengan Nadiem dan cara kepemimpinannya pada lima tahun mendatang. Bisa jadi pengalaman Nadiem membangun Gojek dari bayi sampai sekarang menjadi bekal untuk merevolusi dunia pendidikan.

Peluang buat pemain edtech

Masuknya Nadiem di kabinet, yang mewakili kaum milenial, menjadi suatu peluang buat para pegiat startup, khususnya yang bergerak di edtech. Terlebih latar belakang Nadiem kental dengan pengalamannya di perusahaan teknologi.

Jumlah pemain startup edtech semakin ramai. Ada yang dari lokal maupun luar negeri. Mereka merambah ke berbagai segmen edtech. Ada yang khusus ke vokasi saja, pra sekolah, pendidikan akademis dan non akademis, dan sebagainya.

Konten edukasi yang ditawarkan beragam, seperti video on demand, pembelajaran langsung lewat video call, panggil guru les, online to offline, dan portal tanya jawab. Model bisnis yang ditawarkan adalah berlangganan. Diklaim cara monetisasi ini paling menguntungkan karena sekali buat konten bisa dibeli oleh banyak orang.

Ruangguru, sebagai startup edtech terbesar di Indonesia, dikabarkan sudah mencetak keuntungan. “Edukasi itu adalah sektor bisnis yang sustain, dan ini sudah jadi plan kita untuk bangun perusahaan yang sustainable,” ucap CEO Ruangguru Belva Devara.

Teknologi dianggap mendemokratisasi masyarakat dalam mengakses konten edukasi. Dampak bagi konsumen adalah harga yang terpaut jauh dibandingkan bimbel konvensional. Ambil contoh, harga berlangganan Quipper untuk paket reguler selama enam bulan dipatok harga Rp540 ribu. Kalau berlangganan sampai setahun tentu harga jauh lebih murah.

Untuk Ruangguru, paket berlangganan lengkap buat setahun biayanya Rp1,3 juta. Namun perusahaan sering memberi potongan harga untuk menarik lebih banyak pengguna. Sedangkan, biaya bimbel konvensional relatif bisa berkali-kali lipat biayanya per tahun.

Patut ditunggu gebrakan apa saja yang akan dilakukan Nadiem. Semoga ada angin segar di dunia pendidikan Indonesia.

Following Gojek’s Succession, Andre Soelistyo and Kevin Aluwi to be the “Co-CEO” Replacing Nadiem Makarim

Today (10/21) at the Istana Merdeka, Gojek’s Founder & CEO, Nadiem Makarim announced to the media, that he’s been prepared and accepted Jokowi’s request to have him join Indonesia’s new cabinet.

Although the detail is yet to be confirmed, he said to have no more power over the decacorn company he founded.

“…I do, I accept […] I gave up my position in Gojek and no longer have power…,” he said.

Gojek has also announced that Nadiem has been “requested” by President to join the new cabinet. The company shared its gratitude towards the appointment. They also stated, the absence of Nadiem will not affect the company’s stability.

In addition, Gojek’s Group President, Andre Soelistyo and Co-Founder, Kevin Aluwi will take over Nadiem’s position. They will be Co-CEO and run the next business innovation.

“Today, President Joko Widodo just called Nadiem to the place to join the new cabinet. We’re very proud due to Gojek’s fruition that has brought Indonesia’s name into the global market,” Gojek’s Chief Corporate Affairs, Nila Marita said.

She added, “Next, Gojek will appoint the new leader. Gojek Group President, Andre Soelistyo and Co-Founder, Kevin Aluwi will share the responsibility to run the company as co-CEO, focusing on taking the next big step for the company. We’ve prepared some future plans and to announce further on this within the next few days.”


Original article is in Indonesian, translated by Kristin Siagian

Application Information Will Show Up Here

Suksesi Gojek, Andre Soelistyo dan Kevin Aluwi Jadi “Co-CEO” Gantikan Peran Nadiem Makarim

Hari ini (21/10) di Istana Merdeka, Founder & CEO Gojek Nadiem Makarim memberikan pernyataan kepada awak media, bahwa dirinya siap dan menerima penunjukan Presiden Jokowi atas dirinya untuk masuk ke dalam jajaran kabinet.

Meskipun belum disebutkan detail mengenai posisinya di pemerintahan, ia mengatakan sudah melepaskan jabatannya di perusahaan decacorn yang ia dirikan.

“…saya bersedia, saya menerima […] saya sudah mundur dari posisi di Gojek dan sudah tidak memiliki kewenangan sama sekali…,” terang Nadiem.

Pihak Gojek pun telah memberikan pernyataan, mengatakan bahwa Nadiem memang sudah “diminta” Presiden untuk menjadi anggota kabinet. Perusahaan mengaku bangga dengan penunjukan tersebut. Perusahaan juga menyampaikan, mundurnya Nadiem tidak akan mengganggu laju bisnis yang sudah berjalan.

Selain itu, Group President Gojek Andre Soelistyo dan Co-Founder Kevin Aluwi akan menggantikan posisi Nadiem. Mereka akan menjadi Co-CEO perusahaan dan melanjutkan inovasi bisnis selanjutnya.

“Hari ini Nadiem dipanggil Presiden Joko Widodo untuk hadir di Istana Negara untuk menjadi bagian dari kabinet baru. Kami sangat bangga karena founder Gojek akan turut membawa Indonesia maju ke panggung dunia. Hal ini belum pernah terjadi sebelumnya, di mana visi seorang pendiri startup lokal mendapat pengakuan dan dijadikan contoh untuk pembangunan bangsa,” terang Chief Corporate Affairs Gojek Nila Marita.

Nila melanjutkan, “Ke depan, Gojek akan menghadirkan pemimpin baru. Andre Soelistyo, Presiden Gojek Grup dan Kevin Aluwi, Co-founder Gojek akan berbagi tanggung jawab untuk menjalankan perusahaan sebagai co-CEO, dengan fokus membawa perusahaan ke tahap selanjutnya. Kami telah memiliki rencana yang matang ke depan dan akan mengumumkan lebih jauh mengenai arti pengumuman ini bagi perusahaan dalam beberapa hari ke depan.”

Application Information Will Show Up Here

Gofleet Mulai Beroperasi, Solusi Bagi Mitra Go-Car yang Tak Punya Mobil

Solusi mobilitas Gofleet yang diusung Gojek dan PT Astra International Tbk (Astra) efektif beroperasi mulai hari ini. Gofleet menargetkan melepas 1000 mobil ke para pengemudi Go-Car hingga akhir tahun ini.

Peresmian operasional Gofleet ini dihelat di ajang GIIAS, BSD, Kamis, (18/7), siang. Pendiri dan CEO Gojek Nadiem Makarim dan Presiden Direktur Astra Prijono Sugiarto turut menghadiri acara tersebut.

Presiden Direktur Gofleet Meliza M. Rusli menuturkan, produk mereka ini ditujukan bagi mitra pengemudi Go-Car. Meliza mengklaim layanan ini akan mempermudah akses masyarakat yang tak memiliki mobil namun ingin bergabung dengan Go-Car.

“Solusi mobilitas buat mitra driver yang tergabung dalam Go-Car. Kami memberikan kendaraan kepada semua mitra kami,” ujar Meliza.

Konsumen dalam bisnis patungan Gojek dan Astra ini adalah para pengemudi Go-Car. Untuk memperoleh mobil dari Gofleet ini, mitra pengemudi Go-Car membayar biaya komitmen sebesar Rp1,5 juta saat baru bergabung. Setelahnya, mereka membayar biaya berlangganan sebesar Rp1.180.000 setiap pekan.

Direktur Gofleet Pandu Adi Laras menerangkan, keikutsertaan mitra pengemudi dalam layanan ini dapat terus berlanjut selama mereka membayar biaya berlangganan yang akan ditagih secara harian.

“Kalau dia mau melanjutkan berlangganannya, baru dia bayar lagi,” ucap Pandu.

Konsepnya mirip dengan skema pengemudi dan perusahaan taksi. Dengan biaya tersebut, Gofleet menjamin fasilitas perawatan mobil, servis kendaraan, asuransi, hingga pemasangan layar LED untuk ruang beriklan di dalam mobil.

“Dan yang terpenting adalah mereka bisa dapat akses untuk tambahan pendapatan karena kan kendaraan yang mereka bawa sekarang sudah ada LED-nya, dari monetisasinya mereka dapat uang,” imbuh Pandu.

Saat ini hanya ada dua tipe mobil yang disediakan Gofleet, yakni Avanza dan Xenia. Mereka menargetkan ada 1000 mobil yang terserap lewat layanan tersebut.

Gofleet ini merupakan hasil kerja sama antara Astra dan Gojek lewat perusahaan joint venture mereka, yakni PT Solusi Mobilitas Bangsa. Perusahaan patungan itu resmi dibentuk pada Maret 2019, ketika Astra kembali menyuntikkan investasi sebesar US$100 juta atau setara Rp1,4 triliun. Total investasi dari Astra untuk Gojek mencapai US$250 juta atau Rp3,5 triliun.

Application Information Will Show Up Here

Pendanaan Seri F Gojek Disebut Bakal Capai $3 Miliar, Partisipasi Mitsubishi Mantapkan Status “Decacorn”

Mitsubishi kemarin (08/7) secara resmi mengumumkan telah berinvestasi di Gojek. Secara mendetail pendanaan yang masuk babak seri F tersebut diikuti tiga entitas meliputi Mitsubishi Corporation, Mitsubishi UFJ Financial Group, dan Mitsubishi Motors.

Sebelumnya JD, Tencent, Google, dan Astra International juga telah terlebih dulu mengumumkan partisipasinya dalam pendanaan tersebut. Putaran seri F telah dimulai Gojek sejak Oktober 2018.

Memastikan status “decacorn”

Menurut kabar yang beredar, perusahaan menargetkan pengumpulan dana hingga $3 miliar atau setara 42,3 triliun Rupiah di seri F, meningkat dari target sebelumnya $2 miliar. Setidaknya untuk putaran kali ini dikabarkan telah terkumpul $1,6 miliar, sehingga bisa dipastikan masih dibuka partisipasi dari investor lain.

Januari 2019 lalu, pasca pembukaan seri F oleh JD, Tencent, dan Google, valuasi Gojek ditaksirkan telah mencapai $9,5 miliar. Dengan penambahan dari Astra di Maret 2019 dan Mitsubishi di Juli 2019 maka dipastikan status “decacorn” sudah dimiliki oleh perusahaan ride-hailing lokal tersebut.

Sejak April 2018 lalu Gojek sudah digadang-gadang berhasil menjadi decacorn pertama Indonesia.

Mantapkan ekspansi Asia Tenggara

Dalam rilisnya, Chairman Mitsubishi Motors Osamu Masuko mengatakan, ketertarikan grup perusahaan berinvestasi di platform “super app” tersebut lantaran keyakinan dapat bersama-sama memenangkan pasar Asia Tenggara.

Seperti yang diungkapkan Nadiem Makarim, komitmen perusahaan melakukan fundraising pada tahap seri F memang untuk melancarkan ekspansi bisnis. Realisasinya sudah terlihat di beberapa negara, termasuk Vietnam, Thailand, dan Singapura.

Sebelumnya juga pernah diumumkan pada awal tahun, Gross Transaction Value (GTV) Gojek telah mencapai lebih dari $9 miliar, didominasi dari transaksi Go-Pay yang memproses $6,3 miliar dan Go-Food memproses $2 miliar.

Lantas berbicara jika berbicara persaingan, maka masih akan berkutat antara Gojek vs Grab. Keduanya, dengan ambisi super app, sama-sama ingin memenangkan pasar Asia Tenggara, dengan bentuk layanan yang nyaris serupa.

Keduanya juga sama-sama telah mencapai milestone decacorn. Terakhir diketahui, pasca investasi dari SoftBank’s Vision Fund valuasi Grab mencapai $14 miliar.

Application Information Will Show Up Here

Gojek Claims Performance “Milestone”, Transaction Exceeds 127 Trillion Rupiah in 2018

Gojek’s Founder and CEO, Nadiem Makariem said the gross transaction value (GTV) has increased by 13.5 times up from 2016 to 2018. In terms of nominal, it has exceeded $9 billion (around Rp127 trillion) in 2018 and reached two billion transaction a year in total.

Gojek has now acquired 1.7 million drivers, around 400 merchants, and more than 60 thousand service providers in Southeast Asia. The app has been downloaded over 142 million times.

According to the three researches Makariem has mentioned, the Financial Times Confidential (2018), DailySocial and Jakpat (2018), and YouGov (2019), the entire report stated Go-Pay as the number one payment method in Indonesia.

“9 billion dollar for gross transaction has outperformed the competitor, although we just started expanding abroad. [..] Go-Pay, according to the three research institution, is top of the list. Soory to clarify, what really matter is the impact. A real work rather than show off,” he said yesterday (4/11).

Two of Gojek’s main businesses, Go-Food and Go-Pay performance are also revealed. Go-Food is the largest service in Southeast Asia and at the third position in the world.

Go-Food’s Chief Commercial Expansion, Catherine Hindra Sutjahyo said, Go-Food has win over Go-Ride as transportation service. Go-Food is said to develop four times bigger than GrabFood.

The number of its order has reached 30 million per month in Southeast Asia, increased by 7 times from December 2016 to December 2018. 80% of Go-Food’s orders aren’t coming of big merchants, but SMEs. Delivery time in average is 27 minutes.

“Go-Food Merchants has reached more than 300 thousand, 125 thousand in April last year. It’s countable, the monthly growth,” she said.

Aldi Haryopratomo, Go-Pay’s CEO added, since walking out from Go-Jek’s ecosystem, the rate has gone up 25 times since the first time it was introduced. It encourages Go-Pay as the most popular e-money service in Indonesia according to three different research institutions.

Go-Pay is now partnered up with 28 financial institutions, accepted by more than hundred thousands merchants in 370 cities in Indonesia.Go-Pay infrastructure is supported by various services, including Spots – an online multifuction cashier app.

Spots can receive Go-Food’s orders, Go-Pay’s payment, print the bill, and create daily report of various kinds of payment methods. Midtrans payment gateway also support online merchants to receive payment from many kinds of financial institutions.

Declare an “open war”

Makariem implisitly quipped, and questioned Grab’s claim of many issues. For example, Grab‘s market penetration in Indonesia, and super app.

He claims Gojek as the first super app in the world. Not only one app, there are three apps has been developed. Those are Gojek end user app for transaction, Go-Biz (rebranding from Go-Resto) for SMEs merchants, and Gojek Driver for the drivers.

“We have the first super app in the world consists of big pillars, each to be explored further. Those are human transportation, logistics, payment, and fintech.”

These pillars, he added, are proof that local concept can gain benefit, not only Indonesia, but also for all around Southeast Asia. Whereas, Gojek has just ‘got out of the cage‘.

He also mentioned, the war is started from the time Gojek received US$2 million funding, while Grab has reached US$250 million. Gojek is considered as the main power due to understanding of user’s demand and aware of consumer’s opinion.

“Therefore, being the largest is important, but not the priority. What matter most is Gojek’s real impact to public. Win over Indonesia, in Southeast Asia. [..] We’re glad to accept new challenge [from Grab] that is why we always create new innovations everyday,” he added.

Another advantage is, Gojek started from two-wheeler transportation, which creates efficiency. Drivers can work all day long, picking up people, delivering package and food, also offering Go-Pay top up. He said driver’s income has outrun Grab’s.

Support from investors are essential. He claimed, everytime they did fundraising, it always going well, effective, and successful. The investors are also diversed of various classes.

Regarding decacorn status, Makariem argued that valuation is not for public information due to company’s culture.

“Our culture is not to celebrate ourselves. Let people celebrate. Valuation is important, but not everyting. What matter the most is the numbers, the impact to the country we are proud of, Indonesia,” he said.


Original article is in Indonesian, translated by Kristin Siagian

Application Information Will Show Up Here

Gojek Klaim “Milestone” Pencapaian, Transaksi Tembus 127 Triliun Rupiah di 2018

Gojek mengungkap sejumlah data teranyar terkait pencapaiannya sejak delapan tahun beroperasi. Data tersebut sengaja diungkap untuk mementahkan klaim kompetitor terkuatnya, Grab, tentang pencapaian transaksi di Indonesia sepanjang 2018.

Founder dan CEO Gojek Global Nadiem Makariem mengungkapkan, pertumbuhan gross transaction value (GTV) naik 13,5 kali lipat dari 2016 ke 2018. Secara nominal mencapai lebih dari $9 miliar (setara Rp127 triliun) di 2018 dan total volume transaksi setahun mencapai 2 miliar.

Berikutnya jumlah pengguna aktif bulanan diklaim lebih tinggi hingga 1,5 kali dari kompetitor yang mengacu pada laporan “The State of Mobile 2019” dari App Annie yang menyebut Gojek sebagai aplikasi on demand dengan jumlah pengguna aktif bulanan terbanyak di Indonesia sepanjang 2018.

Gojek kini memiliki 1,7 juta mitra pengemudi, hampir 400 ribu mitra merchants, dan lebih dari 60 ribu penyedia layanan di Asia Tenggara. Aplikasi Gojek sendiri telah diunduh lebih dari 142 juta kali.

Menurut tiga riset yang dikutip Nadiem, yaitu Financial Times Confidential (2018), DailySocial dan JakPat (2018), dan YouGov (2019), semuanya menyebut Go-Pay sebagai alat pembayaran nomor satu di Indonesia.

“9 miliar dollar untuk gross transaction itu di atasnya kompetitor, meski kita baru ke luar negeri. [..] Go-Pay menurut tiga lembaga riset kita jadi terdepan, nomor satu. Mohon maaf harus diklarifikasi, yang terpenting adalah dampaknya. Kerja nyata saja, daripada terus gombar gambir prestasi,” kata Nadiem, kemarin (11/4).

Dua bisnis penggenjot utama Gojek, Go-Food dan Go-Pay juga turut diungkap pencapaiannya. Layanan Go-Food diklaim jadi terbesar di Asia Tenggara dan terbesar ketiga di dunia.

Chief Commercial Expansion Go-Food Catherine Hindra Sutjahyo menyebut, Go-Food bahkan sudah mengalahkan layanan transportasi Go-Ride. Go-Food disebut-sebut sudah tumbuh minimal empat kali lebih besar dari GrabFood.

Jumlah order Go-Food sebesar 30 juta per bulan di Asia Tenggara dengan pertumbuhan tujuh kali lipat dari Desember 2016 ke Desember 2018. Sebanyak 80% pesanan Go-Food justru bukan datang dari merchant besar, melainkan dari merchant UMKM. Durasi pengiriman rata-rata 27 menit.

“Merchant Go-Food sekarang lebih dari 300 ribu, April tahun lalu ada 125 ribu. Itu bisa dihitung penambahan perbulannya seperti apa,” kata Catherine.

CEO Go-Pay Aldi Haryopratomo menambahkan, sejak keluar dari ekosistem Gojek, penggunaan Go-Pay disebutkan telah naik 25 kali lipat sejak pertama kali diperkenalkan. Hal ini mendongkrak pamor Go-Pay sebagai layanan e-money paling banyak dipakai di Indonesia menurut riset tiga lembaga yang berbeda.

Go-Pay kini bermitra dengan 28 institusi keuangan, telah diterima di lebih dari ratusan ribu rekan usaha di 370 kota di Indonesia. Infrastruktur Go-Pay didukung berbagai layanan, termasuk Spots — sebuah aplikasi kasir online multifungsi.

Spots dapat menerima pesanan Go-Food, pembayaran Go-Pay, mencetak resi, hingga menulis laporan harian berbagai macam tipe pembayaran. Payment gateway Midtrans juga mendukung merchant online menerima pembayaran dari berbagai institusi keuangan.

Nyatakan “perang terbuka”

Nadiem secara implisit menyindir, sekaligus mempertanyakan klaim Grab tentang banyak hal. Misalnya penetrasi pasar Grab di Indonesia, dan super app.

Nadiem mengklaim Gojek menjadi super app pertama di dunia. Tidak hanya satu aplikasi, ada tiga super app yang sudah dikembangkan perusahaan. Mereka adalah aplikasi end user Gojek untuk transaksi, Go-Biz (rebranding dari Go-Resto) untuk merchant UMKM, dan Gojek Driver untuk mitra pengemudi.

“Kita punya super app pertama di dunia yang terdiri dari pilar besar, yang tiap pilarnya akan terus kita dalami. Pilar tersebut transportasi manusia, logistik, makanan, payment, dan fintech.”

Pilar-pilar ini, sambungnya, menjadi bukti bahwa konsep yang dibuat orang lokal bisa membawa manfaat, tidak hanya untuk Indonesia tapi juga di seluruh penjuru Asia Tenggara. Padahal, Gojek bisa dikatakan baru keluar kandang.

Nadiem menyebut pertempuran dengan Grab pertama kali dimulai saat Gojek masih mendapat pendanaan sebesar US$2 juta, sementara posisi Grab sudah sampai pendanaan US$250 juta. Gojek dianggap jadi kekuatan utama lantaran kemampuan untuk mengerti kemauan dan mendengar masukan dari konsumen.

“Jadi yang paling besar itu penting, tapi bukan yang paling utama. Yang terpenting adalah dampak nyata Gojek untuk masyarakat luas. Menang di Indonesia, menang di Asia Tenggara. [..] Kami senang dapat tantangan begitu besar [dari Grab] karena itu kami selalu buat hal baru setiap hari,” katanya.

Keunggulan lainnya yang disebut Nadiem adalah Gojek dimulai dari transportasi roda dua, sehingga ada efisiensi. Mitra dapat seharian bekerja, mengantar orang, kurir barang, antar makanan, bahkan berjualan top up Go-Pay. Dia menyebut pendapatan mitra lebih tinggi daripada Grab.

Dukungan dari investor pun juga tak kalah besar. Nadiem mengklaim setiap kali Gojek ingin lakukan pendanaan selalu lancar, berjalan efektif, dan sukses. Jajaran investor di balik Gojek pun terdiversifikasi dari berbagai penjuru.

Saat ditanya mengenai tanggapan status decacorn, Nadiem berdalih valuasi bukanlah hal yang diumumkan ke publik karena bukan budaya perusahaan.

“Kultur kita bukan merayakan diri sendiri. Biar orang lain saja yang merayakan. Valuasi itu hal penting, tapi bukan yang terpenting. Yang terpenting adalah angka-angkanya, dampak kepada Indonesia yang kita banggakan, bukan valuasi,” pungkasnya.

Application Information Will Show Up Here