TADA Announces Series B1 Funding, to Enhance Business in Southeast Asia

TADA, a customer retention platform startup, announced the series B1 funding. This investment round was led by MDI Ventures, with the participation of Telkomsel Mitra Inovasi (TMI) and the previous investors Finch Capital and Sovereign’s Capital.

In addition to upgrading the technology platform and infrastructure, TADA will use the funds to strengthen its position in Indonesia while expanding its strategy arund Southeast Asia. In addition, team building and partnerships will be intensified to support expansion.

Based on our records, TADA’s series B round was first announced in mid-2018, led by Finch Capital and supported by Sovereign’s Capital. In the previous round, TADA was supported by some investors, including RMK Ventures, SMDV, Venturra Capital, and Gunung Sewu Group.

TADA’s Founder & CEO, Antonius Taufan said, the participation of MDI Ventures and TMI is a strategic opportunity for the company, enabling it to reach markets from various businesses in the group. There will be various synergy collaboration opportunities to explore. “This investment will enable us to fulfill our mission of enhancing business sustainability by enabling them to better retain customers.”

MDI Ventures’ CEO, Donald Wihardja added, “We see opportunities for a synergistic partnership between TADA and Telkom Indonesia to bring more interesting and beneficial engagement and collaboration between various corporate clients in the Telkom ecosystem. This funding will be in line with MDI Ventures’ long-term goal to empower digital entrepreneurial growth.”

In a general note, TADA offers digital solutions for businesses to build relationships with customers (loyalty), helping to accelerate business growth and sustainability by maximizing customer lifetime value. The strategies applied is varied, from digital membership, subscriptions, referrals, and digital rewards platforms. To date, they claim to have 400 business clients spread across Indonesia, Malaysia and the Philippines.

In fact, there are still a few local startups engaged in the loyalty platform, apart from TADA, there are two other platforms that offer similar services with their respective approaches, GetPlus and Member.id. Earlier this year Member.id just announced series A funding obtained from East Ventures and Traveloka.


Original article is in Indonesian, translated by Kristin Siagian

[Panduan Pemula] Cara Melaporkan Postingan Hoax atau Grup Facebook yang Mengganggu

Media sosial semestinya menjadi ruang bagi penggunanya untuk berinteraksi dengan nyaman, meniadakan jarak dan waktu. Tetapi belakangan Facebook sudah jadi tempat yang penuh dengan sampah, seperti postinga-postingan artikel hoax, status hoax, menebar kebencian sampai munculnya grup-grup yang isinya berbau sara dan politik.

Continue reading [Panduan Pemula] Cara Melaporkan Postingan Hoax atau Grup Facebook yang Mengganggu

Populix Dapat Pendanaan Pra-Seri A Senilai 17,3 Miliar Rupiah Dipimpin Intudo Ventures

Startup pengembang platform riset pasar Populix hari ini (29/4) mengumumkan perolehan pendanaan pra-seri A senilai $1,2 juta atau setara 17,3 miliar Rupiah. Putaran ini dipimpin oleh Intudo Ventures, investor yang juga memimpin pendanaan awalnya di tahun 2019; dan didukung Quest Ventures serta sejumlah investor lain yang tidak disebutkan detailnya.

Perusahaan akan menggunakan dana segar untuk meluncurkan produk baru, memperkuat pemasaran, dan merekrut talenta baru. Selama satu tahun terakhir, perusahaan telah memperbarui layanan “Populix for Business” lewat aplikasi baru yang menampilkan peningkatan UI/UX guna memudahkan klien lebih banyak informasi tentang proyek riset yang dilakukan.

Melalui aplikasi baru tersebut, Populix memiliki ambisi untuk menjadi “toko serba ada” bagi bisnis dalam melakukan berbagai penelitian dan mendapatkan wawasan konsumen. Di sisi lain, Populix juga tengah mengembangkan produk set data untuk secara berkala melacak pergerakan pasar — memungkinkan bisnis mengikuti dinamika dan preferensi konsumen dengan cermat.

Untuk mendukung pengumpulan data, aplikasi Populix kini dapat mengenali tagihan (misalnya dari pembelian di e-commerce) responden dengan teknologi optical character recognition atau pemindaian nota lewat kamera, dinilai akurasinya sampai 93%. Konsep pengumpulan data melalui nota pembelian ini bukan hal baru, sebelumnya ada startup Pomona yang lakukan hal serupa untuk membantu brand memahami pelanggannya.

“Populix memberikan wawasan komprehensif dan unik tentang pasar konsumen Indonesia yang dinamis [..] Di masa mendatang, Populix akan memperkenalkan layanan yang lebih canggih untuk klien untuk memenuhi kebutuhan yang ditargetkan sambil terus menyempurnakan penawaran pasar masal kami untuk membuka pintu bagi lebih banyak orang untuk mendapatkan akses ke produk wawasan konsumen,” ujar Co-Founder & CEO Populix Timothy Astandu.

Didirikan sejak Januari 2018, Populix hadir sebagai aplikasi seluler yang mendukung kegiatan penelitian. Masyarakat umum dapat mengunduh aplikasi dan bertindak sebagai responden. Setiap survei yang berhasil diselesaikan ada poin dan kredit tertentu yang didapatkan. Populix mengklaim telah memiliki 250 ribu responden yang tersebar di 300 kota di Indonesia.

Selain kegiatan riset kuantitatif, Populix juga mendukung bisnis melakukan penelitian kualitatif. Layanan bisnis mereka menawarkan layanan berlangganan, melakukan pelacakan merek secara rutin untuk memahami persepsi publik. Populix juga mulai melayani segmen UKM dengan memberikan paket yang lebih terjangkau.

Tidak hanya Populix, layanan serupa juga disuguhkan startup asal Yogyakarta bernama Jakpat. Menggunakan aplikasi dan pendekatan gamifikasi, mereka mengajak masyarakat umum menjadi responden sebuah survei yang sesuai dengan kriteria/profilnya.

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Samsung Luncurkan Tiga Seri Laptop Baru: Galaxy Book Pro, Galaxy Book Pro 360, dan Galaxy Book Odyssey

Samsung memperkenalkan tiga laptop baru yang cukup menarik: Galaxy Book Pro, Galaxy Book Pro 360, dan Galaxy Book Odyssey. Ketiganya memiliki target pasar yang berbeda, akan tetapi semuanya tidak mau setengah-setengah perihal portabilitas.

Lihat saja Galaxy Book Pro, yang bobotnya hanya berada di kisaran 870 gram, alias tidak sampai 1 kilogram, dengan ketebalan sekitar 11,2 mm. Meski demikian, ia rupanya masih bisa mengemas baterai berkapasitas 63 Wh, lengkap dengan dukungan fast charging 65 W menggunakan adaptor yang termasuk dalam boks.

Perangkat mengusung layar AMOLED 13,3 inci beresolusi 1080p. Kinerjanya ditunjang oleh pilihan prosesor Intel generasi ke-11 dengan GPU Iris Xe, plus RAM berkapasitas maksimum 32 GB dan SSD NVMe sebesar 1 TB.

Alternatifnya, Galaxy Book Pro juga hadir dalam varian yang lebih besar. Panel layar yang digunakan sama persis (AMOLED, 1080p), hanya saja dengan bentang diagonal 15,6 inci. Spesifikasinya pun cukup identik, kecuali kapasitas baterainya yang sedikit lebih besar di angka 68 Wh, plus ada varian yang menggunakan GPU Nvidia GeForce MX450.

Samsung Galaxy Book Pro 360 / Samsung

Kedua model sama-sama dilengkapi sensor sidik jari pada tombol power-nya. Port yang tersedia di bagian samping sasis aluminiumnya pun cukup melimpah, mencakup USB-C, Thunderbolt 4, USB 3.2, dan slot kartu microSD. Khusus pada varian 15 inci, juga ada port HDMI.

Beralih ke Galaxy Book Pro 360, seri ini pada dasarnya adalah Galaxy Book Pro dengan layar sentuh dan engsel 360 derajat. Ia juga hadir dalam dua varian ukuran: 13,3 inci dan 15,6 inci. Spesifikasinya pun tidak jauh berbeda, mulai dari resolusi layar, pilihan prosesor yang tersedia, sampai kapasitas SSD NVMe maupun baterai yang tertanam. Satu pembeda lainnya adalah, paket penjualannya turut mencakup stylus S Pen.

Samsung Galaxy Book Odyssey

Samsung Galaxy Book Odyssey / Samsung

Seperti yang sudah bisa ditebak dari namanya, Galaxy Book Odyssey adalah model yang ditujukan untuk kalangan gamer. Selain ditenagai prosesor Intel generasi ke-11, ia juga mengusung GPU diskret yang masih sangat gres dan yang belum bisa kita temukan di laptop lain: Nvidia GeForce RTX 3050 Ti Max-Q, atau RTX 3050 Max-Q.

Berbeda dari Galaxy Book Pro, Galaxy Book Odyssey mengemas slot RAM dan SSD NVMe ekstra agar pengguna bisa dengan mudah menambahkannya di kemudian hari. Juga berbeda adalah layar LCD ketimbang AMOLED (15,6 inci, FHD), plus baterai berkapasitas 83 Wh yang mendukung charging dalam kecepatan 135 W menggunakan adaptor bawaannya.

Menariknya, semua itu masih bisa dikemas dalam bodi setebal 17,7 mm saja, dengan bobot hanya sekitar 1,85 kg. Model ini memang tidak dilengkapi port Thunderbolt, akan tetapi setidaknya masih ada port Ethernet buat yang membutuhkan.

Harga dan ketersediaan

Samsung Galaxy Book Pro 360 dan Galaxy Book Pro / Samsung

Seri Samsung Galaxy Book Pro dan Galaxy Book Pro 360 kabarnya akan tersedia mulai pertengahan bulan Mei mendatang. Di Amerika Serikat, Galaxy Book Pro dijual dengan harga mulai $1.000, sedangkan Galaxy Book Pro 360 mulai $1.200.

Untuk Galaxy Book Odyssey, pemasarannya baru akan dimulai pada bulan Agustus 2021 di beberapa negara terpilih. Harganya dipatok mulai $1.399.

Sumber: Samsung dan Engadget.

Social Commerce Platform Super Secures 405 Billion Rupiah Series B Funding Led by Softbank Ventures Asia

Social commerce platform Super announced a series B funding of $28 million (over 405 billion Rupiah) led by Softbank Ventures Asia. Several investors returned to participate in this round, including Amasia, Insignia Ventures Partners, Y Combinator Continuity Fund, and Stephen Pagliuca (Co-Chairman of Bain Capital and Owner of Boston Celtics). New investors included in this series are Partners from DST Global and TNB Aura.

To date, Super has raised funding worth more than $36 million (more than IDR 502 billion), which is claimed to be the largest for a social commerce company in Indonesia. The series A round had previously been held by the companyearlier last year and succeeded with $7 million (more than Rp.101 billion) led by Amasia. With the participation of some other investors, Y Combinator, B Capital, Insignia Ventures Partners, Alpha JWC Ventures, Indonesia FMCG Group UNIFAM, Mari Elka Pangestu, and Arrive, part of the Roc Nation founded by Jay-Z.

The fresh money will be used to increase the company’s business activities in East Java, as its headquarter, and expand to other provinces in eastern Indonesia this year. In addition, Super business which focuses on FMCG products will expand its product range, as well as develop a white label brand, called SuperEats.

In an official statement, Super’s Co-Founder & CEO, Steven Wongsoredjo said that as a consumer tech-company, Super’s mission is to provide equal economic access for all people. Currently, the grocery price in Indonesian regions and remote areas can reach 200% higher than the price in Jakarta. However, the purchasing power of people in remote areas is not as large as those in the capital city area.

“I think it’s unfair when a mother in a remote area can only afford one glass of milk, while with the same amount of money she can buy two or three glasses of milk in Jakarta. We want to provide a fair price for people everywhere, that’s why we built Super,” Steven explained, Thursday (29/4).

Some of the representative investors also commented on this. Softbank Ventures Asia’s partner, Cindy Jim said, the social commerce trend is increasing in the global industry, they are also proud of the Super team’s commitment to the remote areas of Indonesia with lack of attention.

“We believe that a hyperlocal team like them [Super] will be able to navigate and build a platform in Indonesia. Super is at the forefront of capturing the momentum of social commerce in remote areas in Indonesia,” Cindy said.

Amasia’s Co-Founder & Managing Partner, John Kim added, “There are more than two families living outside Jakarta and the majority of trading is still offline. This great opportunity will present great competition, but Steven is a leader with a solid mission. We will continue to support Super on the way forward.”

Super currently operates in 17 cities in East Java. The company utilizes a hyperlocal logistics platform to distribute consumer goods to agents in less than 24 hours after ordering. Super works with thousands of agents to distribute thousands to millions of goods every month. Most of these agents are women.

It is said, by linking large suppliers to small agents, Super was able to reduce the need for excess warehouses and fleets in the less effective supply chain. In this way, as the company expands its reach, Super helps reduce carbon emissions in Indonesia.


Original article is in Indonesian, translated by Kristin Siagian

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Sayurbox Announces Series B Funding Led by Astra Digital

Sayurbox online grocery startup, today (28/4) announced its series B funding round with an undisclosed amount. PT Astra Digital International as a subsidiary of PT Astra International Tbk, was leading the investment round with participation of Syngenta Group Ventures, Global Brain Corporation, Ondine Capital, Strategic Year Holdings Ltd., and some others that did not specifically mentioned.

It is said that Sayurbox had closed its previous round of funding [series A] one year ago. However, the details were not implied, and based on our observation, the funding was not publicly announced.

Previously, one of Astra group’s executives mentioned that the company has poured around 72 billion Rupiah funding to Sayurbox this year. The hypothesis is that the startup founded by Amanda Susanti, Rama Notowidigdo, and Metha Trisnawati held an interesting “business case” that is relevant to today’s market needs.

This investment will help accelerate the growth of Sayurbox’s food supply chain infrastructure in the Greater Jakarta, Surabaya and Bali areas, as well as for expansion to new areas in Indonesia due to the strong demand for Sayurbox services.

Sayurbox Co-Founder & CEO Amanda Susanti said, “We are very pleased with the high demand for Sayurbox services in Java and other regions in Indonesia as well as consumer confidence in products from our farmer partners, producers and suppliers. With investors who share the same thoughts and vision, we can’t wait to take advantage of this great opportunity to continue to work for all; provide freshness in one box and comfort for Indonesian consumers.”

Since the launching in 2017, Sayurbox is currently serving online grocery product order. Products are including vegetables, fruits, various meats, seafood, and other products that are sourced directly from local farmers, producers and suppliers.

Through its vision, Sayurbox is committed to solving key problems such as the need for better logistics, aggregation and distribution for farmers. By creating a more efficient food supply chain using technology, Sayurbox is not only able to provide better prices for farmers and consumers, but also reduce agricultural waste caused by the complexity of the food supply chain.

Apart from Sayurbox, there are also other online grocery services operating in Indonesia. Some of those are Happyfresh, which also continues to expand its market, GetMyStore as an update of Kesupermarket, to the unicorns that present similar sub-features such as GoMart (Gojek), Tokomart (Tokopedia), to Bliblimart (Blibli). There are also new players with a hyperlocal approach, for example Segari, Dropezy, Chilimart, Tumbas, and many more platforms.

Investors are increasingly looking for startups in this field, Segari has recently received seed funding from Beenext, AC Ventures, Saison Capital, and several angel investors. Dropezy also secured funding from the Taurus Ventures and Kopi Kenangan Fund this March.


Original article is in Indonesian, translated by Kristin Siagian

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Platform Social Commerce “Super” Kantongi Pendanaan Seri B 405 Miliar Rupiah Dipimpin Softbank Ventures Asia

Platform social commerce Super mengumumkan perolehan pendanaan seri B senilai $28 juta (lebih dari 405 miliar Rupiah) yang dipimpin Softbank Ventures Asia. Beberapa investor kembali berpartisipasi dalam putaran ini, di antaranya Amasia, Insignia Ventures Partners, Y Combinator Continuity Fund, dan Stephen Pagliuca (Co-Chairman Bain Capital dan Pemilik Boston Celtics). Investor baru yang masuk dalam seri ini adalah Partners dari DST Global dan TNB Aura.

Hingga kini Super telah mengantongi pendanaan senilai lebih dari $36 juta (lebih dari Rp502 miliar), diklaim terbesar untuk perusahaan social commerce di Indonesia. Putaran seri A sebelumnya telah selesai digelar perusahaan pada awal tahun lalu berhasil mengantongi $7 juta (lebih dari Rp101 miliar) yang dipimpin Amasia. Diikuti oleh jajaran investor lainnya, yakni Y Combinator, B Capital, Insignia Ventures Partners, Alpha JWC Ventures, Indonesia FMCG Group UNIFAM, Mari Elka Pangestu, dan Arrive, bagian dari Roc Nation yang didirikan oleh Jay-Z.

Dana segar akan dimanfaatkan untuk meningkatkan aktivitas bisnis perusahaan di Jawa Timur, yang merupakan markasnya, dan merambah ke provinsi lain di Indonesia bagian timur pada tahun ini. Tak hanya itu, bisnis Super yang fokus pada produk-produk FMCG akan memperluas cakupan produknya, serta mengembangkan brand white label, dinamai SuperEats.

Dalam keterangan resmi, Co-Founder & CEO Super Steven Wongsoredjo menyampaikan sebagai perusahaan teknologi konsumer, misi Super adalah menyediakan akses ekonomi yang setara bagi semua masyarakat. Saat ini, harga barang kebutuhan di daerah dan pelosok Indonesia bisa lebih tinggi sampai 200% dibandingkan harga barang yang sama di Jakarta. Akan tetapi, kemampuan membeli masyarakat di pelosok tidak sebesar dengan kemampuan di area ibu kota.

“Menurut saya ini tidak adil ketika seorang ibu di area pelosok hanya mampu membeli satu gelas susu, sedangkan dengan jumlah uang yang sama ia bisa membeli dua tau tiga gelas susu di Jakarta. Kami ingin memberikan harga yang adil untuk masyarakat di mana pun karena itu kami membangun Super,” terang Steven, Kamis (29/4).

Sejumlah perwakilan dari para investor juga turut memberikan pernyataannya. Partner Softbank Ventures Asia Cindy Jim mengatakan, tren social commerce sedang meningkat di ranah global, mereka pun bangga dengan komitmen tim Super pada daerah-daerah Indonesia yang kurang diperhatikan.

“Kami percaya bahwa hyperlocal team seperti mereka [Super] akan mampu menavigasi dan membangun platform di Indonesia. Super ada di garda terdepan untuk menangkap momentum social commerce di area pelosok di Indonesia,” kata Cindy.

Co-Founder & Managing Partner Amasia John Kim menambahkan, “Terdapat lebih dari keluarga yang tinggal di luar Jakarta dan mayoritas perdagangan masih dilakukan secara offline. Peluang besar ini akan menghadirkan kompetisi yang besar, akan tetapi Steven adalah seorang pemimpin dengan misi yang solid. Kami akan terus mendukung Super dalam perjalanan ke depan.”

Super saat ini beroperasi di 17 kota di Jawa Timur. Perusahaan memanfaatkan platform logistik hyperlocal untuk mendistribusikan barang kebutuhan konsumen ke agen-agen dalam waktu kurang dari 24 jam setelah pemesanan. Super bekerja sama dengan ribuan agen untuk mendistribusikan ribuan sampai jutaan barang kebutuhan setiap bulannya. Kebanyakan para agen tersebut adalah kaum perempuan.

Diterangkan, dengan menghubungkan pemasok besar ke agen-agen kecil, Super mampu mengurangi kebutuhan gudang dan armada yang berlebih dalam rantai suplai yang kurang efektif. Alhasil, dengan cara ini, saat perusahaan memperluas jangkauan, Super membantu mengurangi emisi karbon di Indonesia.

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TADA Umumkan Pendanaan Seri B1, Kuatkan Kehadiran Bisnis di Asia Tenggara

TADA, startup pengembang customer retention platform, mengumumkan telah mengamankan pendanaan seri B1. Putaran investasi ini dipimpin oleh MDI Ventures, dengan keterlibatan Telkomsel Mitra Inovasi (TMI) dan investor sebelumnya yakni Finch Capital dan Sovereign’s Capital.

Selain untuk meningkatkan platform dan infrastruktur teknologi, TADA akan menggunakan dana tersebut untuk memperkuat posisinya di Indonesia sembari memperluas strategi memasuki ke kawasan Asia Tenggara. Selain itu penguatan tim dan kemitraan juga akan dijalankan guna mendukung ekspansi.

Dari catatan kami, putaran seri B TADA pertama kali diumumkan pada pertengahan tahun 2018 lalu, dipimpin Finch Capital dan didukung Sovereign’s Capital. Di putaran sebelumnya, TADA didukung sejumlah investor seperti RMK Ventures, SMDV, Venturra Capital, dan Gunung Sewu Group.

Founder & CEO TADA Antonius Taufan mengatakan, masuknya MDI Ventures dan TMI menjadi peluang strategis bagi perusahaannya, memungkinkan untuk menjangkau pasar dari berbagai bisnis di dalam grup. Berbagai peluang kolaborasi sinergi juga akan dieksplorasi. “Investasi ini akan memungkinkan kami mewujudkan misi untuk meningkatkan keberlanjutan bisnis dengan memungkinkan mereka mempertahankan pelanggan dengan lebih baik.”

CEO MDI Ventures Donald Wihardja menambahkan, “Kami melihat peluang kemitraan sinergis antara TADA dan Telkom Indonesia untuk menghadirkan keterlibatan dan kolaborasi yang lebih menarik dan bermanfaat antara berbagai klien perusahaan dalam ekosistem Telkom. Pendanaan ini juga sejalan dengan tujuan jangka panjang MDI Ventures untuk memberdayakan pertumbuhan kewirausahaan digital.”

Seperti diketahui, TADA menawarkan solusi digital bagi bisnis untuk membangun hubungan dengan pelanggan (loyalty), membantu mempercepat pertumbuhan dan keberlanjutan bisnis dengan memaksimalkan customer lifetime value. Strategi yang diterapkan pun beragam, mulai dari digital membership, subscription, referral, dan digital rewards platform. Sejauh ini mereka mengklaim telah memiliki 400 klien bisnis yang tersebar di Indonesia, Malaysia, dan Filipina.

Memang tidak banyak startup lokal yang bermain di ranah loyalty, kendati demikian selain TADA ada dua platform lainnya yang menjajakan layanan serupa dengan pendekatan masing-masing, yakni GetPlus dan Member.id.  Awal tahun ini Member.id baru mengumumkan pendanaan seri A yang didapat dari East Ventures dan Traveloka.

Should an Esports Organization Care about the Future of Its Pro Players?

Esports has become a big industry, and people today are able to make professional careers out of esports. Make no mistake, the salaries of professional players in top-tier leagues far exceed the DKI Jakarta Regional Minimum Wage. For instance, the minimum salary for Mobile Legends Professional League players is IDR 7.5 million. Players who have the opportunity to compete internationally receive an even larger pay. In Europe, the average salary for a professional League of Legends player is in the realm of billions of rupiahs.

Of course, salary is not the only variable one must take into account when choosing a job. There are several other factors to consider, such as insurance or pension funds. This is the reason why many people chose Civil Servants as their profession. On the other hand, women must also take into account the regulations regarding maternity leave and childbirth.

So, do esports organizations offer other incentives for their players?

 

Incentives Esports Organizations Can Offer: Health Insurance and Financial Education

Becoming an esports player is not as easy as it seems. Some sacrifices must be made to become a professional esports player. One of these sacrifices is health. A pro player will usually spend tons of hours everyday training which can highly impact their well-being.

In an article by TMZ SportsKenny “Kenny” Williams of Los Angeles Thieves and Dillon “Attach” Price of Minnesota ROKKR shed some light on their training schedule. Attach says he and his team can spend about 5-6 hours every day for training. They also train almost every single day of the week. If a tournament is coming, they will barely have any day off. On the other hand, Kenny said that he and his team spent about 35-40 hours a week practicing. Thus, assuming that they train for six days, they spend about 6-7 hours every day for practice.

“We have a fixed training schedule, which is usually from 1 pm to 7 pm,” said Kenny. “However, if we are approaching a tournament, we will usually train for much longer.” Of course, spending a lot of time sitting and playing can cause a variety of health problems, from an increased risk of obesity to muscle weakness. Furthermore, pro players sometimes receive injuries ranging from the wrist, back, or neck.

Apart from being aware of injuries, pros must also pay attention to their nutritional intake as it can highly affect their performance. Therefore, one of the incentives that esports organizations can offer to their players is the guarantee of an adequate nutrition plan. For this reason, some esports organizations are even willing to employ nutritionists to ensure that their athletes get the appropriate nutritional intake. Unfortunately, not every esports organization is willing – or even able – to do this.

Gizi dan nutrisi bisa memengaruhi performa para pemain esports. | Sumber: Deposit Photos
Nutrition can affect the performance of esports players. | Image credit: Deposit Photos

Professional players must not only care about their physical health but also their mental health. If left ignored, mental disorders can single-handedly end a pro player’s career. Unfortunately, this phenomenon occurred to Heo “PawN” Won-Seok, a League of Legends player from South Korea who is claimed by many to be the sole rival of Lee “Faker” Sang-hyeokPawN resigned because he was diagnosed with Obsessive-Compulsive Disorder (OCD).

Furthermore, competing in top-tier tournaments in front of large audiences can put immense mental pressure on esports athletes. The mental burden that esports pros face is even said to be on the same level as that of Olympic athletes. Also, the psychological state of a player has a huge influence on his/her performance. That is why some esports organizations felt that it was necessary to hire psychologists to aid their players. Unfortunately, again, not all esports organizations can or are willing to do this.

Education about financial literacy can be another incentive offered by esports organizations. Of course, financial literacy is a very important knowledge to have as professional players. However, even though there are esports organizations that are willing to educate their players about savings and investment, this practice has not become a standard in the esports industry. Thus, players need to be incredibly introspective on how to handle all the earnings they made throughout their careers.

If the health of esports athletes is of utmost importance, why don’t all esports organizations hire nutritionists or psychologists? If knowledge of financial literacy can greatly impact a player’s future, why are there not many esports organizations willing to educate their players about this topic?

Esports is a young and relatively brand-new industry. Indeed, the value of the esports industry is estimated to reach US $ 1 billion. Even so, most esports organizations have yet to find a definite and sustainable business model. Therefore, it would make sense that they will also try to reduce expenses and pass up on hiring nutritionists or psychologists. Instead, the organization will place the responsibility on the players to take care of themselves.

Psikolog juga punya peran penting dalam tim esports. | Sumber: Esports.id
Pyschologists also have an important role in the esports team | Via: Esports.id

With regards to financial literacy, the exact same reasons apply. Most esports organizations are unwilling to hire a financial specialist to educate their athletes about long-term financial planning, especially because financial literacy does not have a direct impact on a player’s performance.

Indeed, in normal business scenarios, loyal workers are usually more productive and provide a higher quality of service. As a result, customers will be more satisfied, and company revenues will hypothetically increase. In this case, companies have a solid reason for keeping their employees highly motivated in their work. One way to boost employees’ motivation is to make the work environment feel like home and give them lots of opportunities to learn new things. Unfortunately, the conditions in the world of esports – especially regarding professional players – are somewhat different. This difference is mainly caused by the exceptionally short career length of an esports player.

According to Esports Lane, an esports player’s career lasts only about 4-5 years on average. Therefore, an esports organization has no urgency to retain esports athletes for a long time. On the other hand, typical companies can employ an employee for up to a dozen years or even decades. So it is not surprising that esports organizations are not interested in providing benefits or incentives to their players.

 

Short duration of esports leagues and contracts

Esports is often compared to traditional sports. Competitive gaming is even now starting to be considered a legitimate sport and is included in various major sporting events, such as the Asia Games and the SEA Games. Even so, esports still has several differences from traditional sports. For example, the games that are played in esports are, obviously, commercial products. Therefore, the popularity of a particular esports scene can directly impact the game developers’ success. As an illustration, FIFA will not generate extra revenue if the number of amateur football players increases. However, if the number of Rainbow Six: Siege players goes up, Ubisoft’s income will most likely increase.

Another factor that distinguishes esports and traditional sports is that esports games have the risk of becoming irrelevant. Despite the average age of football spectators continuing to rise, no one is saying that “football is going to die!”. However, this notion cannot be applied to esports games. Games that have a growing esports scene, such as Dota 2, can be considered to be dying in certain regions. For instance, the Dota 2 ecosystem in Indonesia is getting irrelevant day by day. These two factors cause handling esports and sports to become very different. Aspects such as frequency and duration of competitions will not be the same in esports and traditional sports.

Within a year, esports competitions are usually held twice; in spring split and fall split or in summer split and winter split. On the other hand, traditional sports competitions, such as football, are usually only held once a year. Moreover, the duration of esports competitions is usually also much shorter. Free Fire Master League Season III lasts for 5 weeks, from January 16, 2021, to February 20-21, 2021, and the regular season of Mobile Legends Professional League lasts for 8 weeks before entering the playoffs, which usually lasts for 3 days. In comparison, the Premier League starts off in August and ends in May the following year, which means the Premier League lasts for about 10 months.

Free Fire Master League Season 3 hanya berlangsung selama 5 minggu.
Free Fire Master League Season 3 only lasts 5 weeks

The short duration of the esports league also influences the duration of the player contracts. According to shout caster Wibi “8ken” Irbawanto, on average, a player contract in esports normally lasts between 3 to 12 months. Indeed, there are some players who can obtain contracts for up to 2 years. However, these types of contracts pose a very high risk for the esports organization. On the flip side, the average contract duration for a football player is 3-5 years.

Short career lifespans and high occurrences of tournaments seem to be the two factors that cause esports players to never be reluctant in moving teams intermittently. Regularly jumping from team to team is by no means a bad thing. Moving between organizations is a clever method to increase a player’s salary. Therefore, it is only natural for a player to decide to move to another team in order to get a bigger income or greater benefits.

In addition, esports organizations are also never hesitant in kicking players or disbanding teams when their performance is deemed unsatisfactory. In this case, the esports organization is not to be blamed either. After all, sponsorship is still the most valuable contributor to the income of an esports organization. Furthermore, gathering a large following or fans is crucial in attracting sponsors, which is why esports organizations like to show off and make these kinds of large moves.

Player regeneration is also equally important. However, if an esports organization continues to shuffle rosters frequently, the team might also suffer some unfortunate problems. For example, the new players must always re-adjust to the rhythm and style of the newly joined team. If an esports organization decides to build a new team from scratch, then the players will need to train to play together from the ground up. For the pro players, changing teams regularly also poses its own risk. It is undeniable that the chemistry between players considerably affects the performance of a team. The case is the same in traditional sports like football. It is not uncommon to see a striker’s performance degrade and is unable to score a goal after joining a new team.

 

Who Is Responsible In Keeping the Esports Ecosystem Healthy?

Developers are usually the ones who are responsible for ensuring the esports ecosystem of their games grows since they hold the most authority and control. For instance, Activision Blizzard can set minimum wages for players competing in the Overwatch League. On the other hand, Riot Games is the one who sets the franchise system model in the League of Legends league.

Activision Blizzard menentukan gaji minimum pemain Overwatch League.
Activision Blizzard determines the minimum salary for Overwatch League players.

Let’s go back to the problem of rapid roster shuffles and short league durations. One of the things that publishers can do to prevent rapid roster shuffles is to, obviously, extend the duration of the league. In this case, both teams and esports athletes can have more time to make plans. However, extending league durations can potentially lead to new problems, such as losing audiences, which would impact the ecosystem’s income. Since most esports audiences are millennials who are often connoted with short attention spans, a longer league duration can be extremely boring.

As part of the esports industry, esports players and organizations also play a key role in ensuring the esports ecosystem’s longevity. One of the obligations of esports organizations is providing adequate resources – salary and benefits – for the players. Of course, esports organizations do not have to blindly support players and their post-retirement future like a charity. However, they can still collaborate with financial institutions and provide some knowledge of financial literacy to their players without spending extra funds.

Currently, more non-endemic brands are interested in entering the world of esports, including banks and insurance. Therefore, esports organizations have the option to partner up with a financial institution and provide insurances to their players. This exact idea was implemented by T1 in July 2020 when they collaborated with Hana Bank. Through this partnership, T1 players were able to receive insurance and financial services from Hana Bank. In exchange, T1 will promote the Hana Bank’s app and help them develop financial products for esports fans.

Kerja sama antara T1 dan Hana Bank.
Cooperation between T1 and Hana Bank.

Esports organizations can also help retired players in other ways than just through education. For example, they can offer some form of a post-retirement job. The CEO of RRQ, Andrian Pauline, once revealed that a retired RRQ player will be able to apply for jobs at subsidiary companies of MidPlaza Holding, which is the parent company of RRQ. EVOS Esports has also followed this concept. At the end of February 2021, EVOS appointed Stefan Chong as the Business Development Lead for the Singapore region. In South Korea, Lee “Faker” Sang-hyeok‘s loyalty to T1 allowed him to obtain a portion of shares in the esports organization.

Compared to publishers and esports organizations, pro players are usually seen as the group with the least bargaining power. However, this does not mean that pros should just accept any of the conditions an organization might put them in. One of the things an esports athlete can do before retirement is to learn a new skill through the aid of the organization. Therefore, he will be able to secure jobs after his/her esports career comes to a close. In addition, an esports player can also conduct business or entrepreneurship, which is why financial literacy is an immensely important knowledge to possess.

However, one thing is for sure: an esports player is the one who fully dictates the future of his/her retirement. Indeed, esports organizations can help in providing financial literacy education or offering several post-retirement jobs. But in the end, it is the players themselves who make the final say on their future.

 

Conclusion

To conclude, we can take the example of a sale-purchase contract. The sale and purchase agreement can happen if only the seller and the buyer agrees on a price set for the goods and services. The same concept occurs in work contracts. A worker will be willing to work and provide labor so long he or she agrees with the company’s offer. I think this analogy can also be applied in the world of esports. But, of course, esports players are usually much younger than typical company employees. Therefore, their experience in the work setting may still be very minimal.

Ideally, an esports organization should not only take care of the health and well-being of its players but also teach them how to be legitimate professionals. Better yet, they can also assist them in preparing them for retirement. However, in the end, the future always rests in the hands of the players themselves.

Translated by: Ananto Joyoadikusumo

10 Gadget Pilihan untuk Hadiah Lebaran di Harga 1-2 Juta Rupiah

Untuk yang kedua kalinya, Lebaran tahun ini terpaksa harus kita habiskan di rumah saja. Namun yang namanya momen Lebaran, suasananya sudah pasti akan tetap ceria, dan kita bisa membuatnya semakin menggembirakan lagi dengan memberikan hadiah kepada orang-orang tersayang.

Salah satu alternatif hadiah Lebaran yang menarik adalah gadget. Tidak perlu yang mahal, sebab di rentang harga 1-2 juta rupiah saja sebenarnya sudah ada banyak opsi gadget menarik yang bisa dihadiahkan ke orang-orang terdekat. Berikut 10 rekomendasinya.

1. realme C21

Bicara soal gadget, pilihan pertama yang muncul pasti adalah smartphone. Di rentang harga ini, ada realme C21 yang dapat menjadi pilihan, dengan keunggulan utama berupa baterai 5.000 mAh yang sangat awet, serta layar 6,5 inci yang begitu lapang. Untuk kebutuhan fotografi, perangkat dibekali kamera utama 13 megapixel, lengkap dengan dukungan fitur Super Night Mode untuk pemotretan di kondisi minim cahaya.

realme C21 saat ini dijual dengan harga Rp1.699.000 untuk varian 3 GB/32 GB, atau Rp1.999.000 untuk varian 4 GB/64 GB.

2. Rode NT-USB Mini

Kalau Anda memiliki anggota keluarga atau kerabat yang hobi podcasting atau live streaming, maka Rode NT-USB Mini cocok dipilih sebagai hadiah di momen Lebaran. Mikrofon USB berwujud ringkas ini menjanjikan kualitas suara kelas studio, lengkap dengan output headphone 3,5 mm beserta kontrol volume yang presisi. Harganya dipatok Rp1.699.000, dan paket penjualannya mencakup dudukan yang dapat diputar-putar 360 derajat.

3. Huawei Watch Fit

Smartwatch berdesain sporty ini mengemas layar AMOLED yang luas sekaligus tajam. Selain untuk memonitor detak jantung dan saturasi oksigen (SpO2), perangkat juga menawarkan 96 mode olahraga dan 12 animasi untuk memandu penggunanya. Secara fisik, ia tahan air hingga kedalaman 50 meter, sedangkan baterainya diklaim mampu bertahan hingga 10 hari. Di Indonesia, smartwatch ini dijual dengan harga mulai Rp1.399.000.

4. Manfrotto Lifestyle Windsor Reporter

Tas kamera yang ideal adalah yang menawarkan keseimbangan antara desain, fungsionalitas, sekaligus harga. Manfrotto Lifestyle Windsor Reporter adalah salah satu yang bisa memenuhi tiga kriteria tersebut. Tas bergaya vintage dengan aksen kulit ini mampu menampung satu kamera mirrorless atau DSLR dengan lensa 24-70mm yang terpasang, serta dua lensa tambahan, termasuk halnya lensa 70-200mm. Harganya dibanderol di kisaran 1,8 jutaan rupiah.

5. Mito Digital Air Fryer AF1

Bagi yang hobi memasak, ada Mito Digital Air Fryer AF1 yang bisa dipakai untuk memanggang ataupun membakar tanpa membutuhkan minyak, cocok dijadikan hadiah buat mereka yang ingin memulai gaya hidup sehat pasca Lebaran. Pengoperasiannya pun cukup mudah, terutama berkat beberapa preset bawaan untuk menggoreng kentang, ikan, ayam, memanggang daging, sampai preset untuk memanaskan makanan beku. Perangkat ini memiliki kapasitas maksimum 4 liter dan konsumsi daya 650 W. Harganya dipatok Rp1.059.000.

6. Polytron Vacuum Blender PVB 112G

Masih dalam konteks gaya hidup sehat, ada Polytron Vacuum Blender PVB 112G yang dapat diandalkan untuk menghidangkan berbagai macam jus. Tidak seperti blender biasa, proses vacuum blending yang diterapkannya bakal mengeluarkan udara yang ada di dalam wadah, sehingga proses oksidasi pada jus pun akan berkurang drastis demi mempertahankan nutrisinya. Perangkat ini dijual dengan harga Rp1.899.000.

7. Xiaomi Mi Air Purifier 3C

Pemurni udara dengan fitur canggih dan desain yang manis di mata tidak harus mahal. Dengan dana sekitar 1,7 jutaan rupiah saja, Anda sudah bisa mendapatkan Xiaomi Mi Air Purifier 3C yang berfitur lengkap. Perangkat dibekali filter HEPA yang mampu menghilangkan 99,97% partikel berukuran 0,3 µm, serta sanggup menyediakan 5.330 liter udara bersih setiap menitnya. Ia cocok digunakan di ruangan dengan ukuran maksimum 38 m².

8. Zhiyun Smooth-Q2

Besarnya cuma setara kaleng minuman, akan tetapi gimbal smartphone ini punya baterai yang cukup untuk penggunaan selama 17 jam. Pengoperasiannya mudah berkat joystick lima arah, dan perangkat juga menawarkan berbagai mode pengambilan gambar seperti Follow, POV, Lock, Vortex, Go, maupun Pan Follow. Di Indonesia, Zhiyun Smooth-Q2 dijual di kisaran 1,2 jutaan rupiah.

9. Sony WF-XB700

Tidak semua TWS diciptakan sama. Ada yang karakter suaranya netral, ada pula yang dirancang secara spesifik untuk menghasilkan dentuman bass yang lebih mantap dari biasanya, contohnya seperti Sony WF-XB700 berikut ini. Lebih lanjut, baterainya juga tergolong sangat awet, mampu bertahan hingga 9 jam pemakaian, atau 18 jam jika digabung dengan charging case-nya. Selama bulan Ramadan, perangkat ini dijual seharga Rp1.199.000.

10. Polytron Multipurpose Sterilizer Box

Pandemi atau tidak, perangkat seperti Polytron Multipurpose Sterilizer Box ini akan selalu relevan berkat kemampuannya mensterilkan berbagai macam benda. Memanfaatkan sinar UV-C, perangkat ini diklaim mampu membunuh bakteri dan virus hingga 99,99%. Alternatifnya, ia juga dapat dipakai untuk mengeringkan beragam peralatan makan, termasuk halnya botol susu untuk bayi. Perangkat ini dijual dengan harga sekitar 1,5 jutaan rupiah.