Cara Membuat Forum di Blog WordPress dengan bbPress

Di tutorial lalu, saya juga pernah mengulas cara membuat forum menggunakan script gratisan yang secara teknis bukan berbasis WordPress. Bagi blogger yang lebih ramah dengan WordPress, tentu memasang script lain akan menyulitkan proses integrasi. Sehingga saat mereka menginginkan fitur forum di blognya, pilihan terbaik adalah tool yang berada dalam satu rumpun.

Jika hal yang sama ada dalam pikiran sobat, hari ini saya akan bahas tutorial membuat forum di situs atau blog berbasis WordPress.

Sebelum kita mulai, saya asumsikan blog Anda sudah terpasang WordPress. Jika belum, silahkan ikuti panduan di artikel sebelumnya. Jika sudah, kita mulai tutorial ini.

  • Pertama-tama, Anda butuh plugin. Yap, satu-satunya cara membuat forum di blog WordPress adalah dengan menggunakan plugin. Tak perlu risau, pluginnya gratis kok. Buka saja dashboard Anda, klik Plugin – Tambah Plugin.
  • Selanjutnya cari plugin bbPress, install dan aktifkan.

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  • Setelah terpasang, harap diingat bahwa plugin sudah secara otomatis menciptakan tautan sendiri di bloganda.com/forums. Pengaturannya bisa Anda liat di Pengaturan-Forum. Anda juga akan menemukan menu Forums dan Topics di dashboard, tapi fungsinya berbeda.
  • Secara umum, tak banyak yang perlu diubah di halaman pengaturan forum, tapi jika memang Anda paham dengan apa yang bisa diubah di sana, silahkan dicoba.

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  • Nah, berikutnya baru kita masuk ke tahapan membuat forum baru.
  • Klik menu Forum yang terletak di bawah menu Komentar. Di sana, Anda akan menemukan halaman kosong, karena memang forumnya baru akan kita bikin. Langkahnya, klik Forum Baru.

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  • Silahkan buat forum sesuai dengan kebutuhan Anda. Misalnya, di banyak forum kita banyak menemukan tempat anggota berkenalan. Anda boleh membuat forum seperti itu, saya contohkan begini.

cara membuat situs forum dengan WordPress_5

  • Setelah forum pertama dibuat, Anda boleh melihat hasilnya di bloganda.com/forums. Setelah dirasa pas, ulangi langkah di atas sampai forum Anda komplet.
  • Lanjut, kita masuk ke menu Topik yang terletak tepat di bawah menu Forums tadi. Di panel ini, Anda akan menemukan topik-topik yang dikirimkan oleh pengguna Anda. Di sana, Anda dapat mengelola topik misalnya menghapus, mengedit, memindahkan forum dan lain-lain, termasuk membuat topik baru.

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  • Saya sudah buatkan beberapa langkah di atas, hasilnya seperti ini.

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Mengelola Widget

bbPress sangat mudah diintegrasikan ke WordPress. Mereka juga sudah menyediakan widget untuk login dan keperluan lainnya. Buka menu Tampilan – Widget, di sana Anda bisa temukan berbagai widget yang saya maksudkan. Selanjutnya tarik dan letakkan widget-widget tersebut ke posisi yang diinginkan.

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  • Terakhir, Anda juga perlu membuat tautan baik berupa tombol atau menu yang menuju ke bloganda.com/forums.

Selesai, semoga tips ini mudah diikuti dan bermanfaat.

Sumber gambar header Pixabay.

Flondr App is Ready to Become Local Business Directory

A key for today’s technological development is the easy access of information. This is a spirit carried by Flondr, a mobile application that seeks to provide information about interesting places in an easy one. Starting from the address, phone number, opening hours, and other information.

Flondr is currently in beta and continues to refine everything, includes excelling the app to keep the user experience. Flondr will be officially released in early 2018.

Flondr founder, Yoga Mandala, told DailySocial about his goal to build Flondr to help people in discovering news of commercial shops in Indonesia. One of the excellent features is an easy view, equipped with keyword and location-based search. In addition, the directory provides site address, social media accounts, BBM and WhatsApp number. In the future, Mandala promises many added features, such as redeem, promotions, and more.

Conceptually, Flondr works like an online directory. There will be information about places or commercial shops that hard to get in community. Flondr existence is to help community getting the location and to connect with the intended business.

“We are confident as everyone needs daily directions, phone, and opening hours. Users are now forced to use a less reliable and inaccurate platform, because there is no other choice. Flondr wants to provide answers for society’s complaints by providing an easier platform with various interesting features,” Mandala said.

On the other hand, Flondr strives to help business places to be known to the public. Through Flondr, business or store can be promoted by offering promo codes or anything similar.

As a new service and app, Flondr’s objective is not easy. They must continue to improve quality while continue to boost users acquisition, for both general users and store or business users to survive and grow.

“In one year or two, Flondr plans an useful features addition such as promotional media and it is expected to be working with online company drivers like GO-JEK, Uber, or Grab. There will also be Flondr Pay to support society in buying products / services in Flondr application,” Mandala concluded.


Original article is in Indonesian, translated by Kristin Siagian

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WORKnPLAY Starts Offering Airline Ticket and Hotel Booking Services

WorkNstay, once known as a service in the property business, is now changing the business model by re-introducing itself as WORKnPLAY. The new name carries some changes. WORKnPLAY becomes a map or location-based mobile app that integrates property, hotel reservations, and airline ticket purchases.

In early 2017, WORKnPLAY was first introduced in Indonesia and Singapore as a marketplace that helps users buy or sell their homes or office space. Together with Tiket.com, WORKnPLAY adds two main features, namely the purchase of airline tickets and hotel reservations which synergized with WORKnPLAY services. Users can also order Uber service within 60 kilometers to facilitate travel between locations on the intended destination.

One thing distinguished WORKnPLAY from other OTA services is a map-based concept. WORKnPLAY real time map feature can help users in reducing hassles while searching for nearby hotels.

“With our map-based system, users only need to select a hotel pin to book a room. It will make it easier for users to book their favorite hotels,” WORKnPlay’s Chief Strategy Officer, Irwan Hartanto, said.

WORKnPLAY is said to be eyeing opportunities and potential growth in Indonesia and Singapore, starting from urban areas. To achieve this goal, WORKnPLAY focuses on delivering quality services to give users a good impression.

“Right now, we’re focused on giving users the best satisfaction rather than monetization. For us, every focus is on finding the right ‘DNA’ and high market match in Indonesia and Singapore,” Hartanto explained.

“We have been getting consistent traction improvements since January 2017.”

WORKnPLAY is said to be eyeing opportunities in expanding to Southeast Asian countries, such as Thailand, Vietnam, Malaysia and the Philippines in 2018.


Original article is written in Indonesian, translated by Kristin Siagian

Application Information Will Show Up Here

Jubelio Hadirkan Layanan Omni-Channel yang Terhubung dengan Sistem POS dan Akuntansi

Solusi berbasis omni-channel bisa dibilang menjadi kebutuhan banyak peritel online yang ada saat ini. Layanan omni-channel memungkinkan penjual online mengelola produk dan transaksi dari berbagai marketplace di satu dasbor. Melihat kebutuhan yang terus meningkat seiring dengan pertumbuhan e-commerce di Indonesia, Jubelio hadir.

Jubelio didirikan tiga orang co-founder yang memiliki latar belakang pengembangan produk berbasis omni-channel, yakni Susandi Putra Nst (CEO), Luthfi Makhfudz (CTO), dan Arif Budiman (CFO). Diceritakan dalam wawancara dengan DailySocial, sebelumnya para co-founder pernah mengembangkan sistem serupa untuk salah satu ritailer di Inggris, waktu itu diberi domain www.romanoriginals.co.uk.

Anggota tim Jubelio / Jubelio
Anggota tim Jubelio / Jubelio

“Selain itu kami juga punya background di accounting (www.mobiz.co.id). Sehingga kami punya keyakinan dalam product development Jubelio. Dengan menggabungkan pengalaman kami di omni-channel dan accounting menjadi satu produk yang terintegrasi,” ujar Susandi.

Hadir di pasar yang sudah ramai, Jubelio tidak ingin menyajikan produk omni-channel yang biasa-biasa saja. Pihaknya ingin mengakomodasi kebutuhan transaksi secara menyeluruh, baik yang dilakukan secara online hingga offline di satu aplikasi. Sehingga selain layanan manajemen stok barang dan transaksi, Jubelio juga terintegrasi dengan sebuah layanan Point of Sale (POS), Accounting, dan Webstore. Yang saat ini juga tengah dikembangkan ialah integrasi layanan pelanggan secara terpusat.

Sistem kerja layanan Jubelio
Sistem kerja layanan Jubelio

“Kompetitor kami kebanyakan hanya menyediakan integrasi ke marketplace-nya, tapi terputus di POS dan Accounting. Kalaupun ada integrasi ke Accounting harus membeli paket terpisah yang tentunya jadi lebih mahal dan kurang ideal,” imbuh Susandi.

Saat ini sudah ada beberapa marketplace yang terintegrasi dengan sistem Jubelio, di antaranya Bukalapak, Lazada, elevenia, Shopee, Zalora, dan WooCommerce. Sedangkan untuk jasa kurir meliputi JNE, TIKI, dan POS Indonesia. Untuk memastikan integrasi berjalan baik, Jubelio melakukan komunikasi intens dengan teknis di masing-masing marketplace guna memastikan integrasi kami dengan mereka berjalan lancar.

“Tantangannya lebih ke diri kami sendiri. Bagaimana agar kami bisa membuat Jubelio, dari sisi kualitas produk dan service, bisa diterima oleh customer kami. Juga melihat para pemain omni-channel yang mulai bermunculan. Jubelio harus selalu berada di depan dari sisi teknologi dan kepuasan pelanggan. Itu tantangan terbesar kami,” ujar Susandi.

Saat ini Jubelio masih berjalan dengan pendanaan sendiri, alias bootstrapping. Namun Susandi mengatakan pihaknya terbuka untuk kerja sama strategis dan pendanaan dari semua pihak yang mau menyelaraskan visinya dengan Jubelio. Beberapa target ke depan, Jubelio masih akan menyelesaikan roadmap produk. Juga memperluas kerja sama integrasi dengan marketplace, kurir, hingga pihak perbankan untuk mendukung sistem pembayaran.

Post-Go-Jek Acquisition, Loket Prepares Aggressive Moves in Event Segment

Last August, the event management and analysis platform Loket announced it’s acquired by Go-Jek to drive synergy between Go-Tix and Loket’s end-to-end services. Started with management diversion from Go-Tix to Loket, Loket has prepared a number of aggressive moves that will be unveiled early next year.

To support its vision, Loket has recruited Mohamad Ario Adimas as VP of Marketing. Adimas previously took part in a number of major telecommunications and technology companies, such as Indosat, Telkomsel, and Microsoft.

Adimas tells DailySocial that Loket will remain focused on its core business, as one stop solution for end-to-end event system management, such as Ticket Management System (TMS), event analytics, in-event payments, entertainment booth providers, and kiosk management.

After the acquisition, as subsidiary, Loket fully took over Go-Tix’s management from Go-Jek. Despite having B2B channels and B2C channels in this segment, Adimas ensures that they are not exclusive and opens itself to be partnered with other channel providers in this segment.

Adimas said, Loket has a network affiliate system that has been connected with various platforms. It is claimed to provide benefits for both parties, as the platform owner can get revenue sharing, while the event owner will get its event amplified to many outlets.

Go-Tix to immediately available on desktop

Go-Tix has been known as an extensive entertainment platform, from selling event ticket, cinema tickets, to sports entertainment tickets. In addition, Go-Jek is currently the Liga 1 football league primary sponsor with Traveloka. To facilitate access to the platform, Loket plans to bring Go-Tix’s desktop version in early 2018.

According to Adimas, consumer tends to be more comfortable accessing services on a larger screen. Differentiated from other Go-Jek platforms that only accept cash and Go-Pay, Go-Tix also accepts credit card. The combination of both is expected to encourage consumers to transact easier.

The re-establishment of local self-service event management system

Edy Sulistyo, Loket’s Founder and CEO, was formerly Eevent Co-Founder, a self service event management system, which was acquired by EnvisionPoint in 2013. Despite has been switching to a quite different business, Edy is still passionate about this segment.

Practically, there is almost no local event management platform available in Indonesia. Consumers are already comfortable with Eventbrite and Meetup, developed by foreign companies. Although they  are easy to be used, for paid events, payment method they does not fit with local wisdom where credit card ownership is very low.

This is an opportunity to be utilized by Loket through offering a similar platform but took a number of more local-friendly payment methods. The platform is set to be presented in early 2018.

“Loket plans to set up a self service event management system where everyone can create their own event management system. [Consumers] even [can] manage their own paid ticket system with every local payment [system] we prepared,” Adimas concluded.


Original article is in Indonesian, translated by Kristin Siagian

Setelah Jepang, Duolingo Luncurkan Konten Pembelajaran Bahasa Tionghoa

Bulan Mei lalu, Duolingo meluncurkan konten pembelajaran bahasa Jepang. Tim pengembangnya bilang bahwa selain Jepang, Tionghoa juga menjadi salah satu bahasa yang paling dinanti-nanti oleh komunitas penggunanya selama lima tahun Duolingo berkiprah. Maka dari itu, tim Duolingo ingin memastikan bahwa konsumennya tidak dibuat kecewa.

Mereka pun secara resmi meluncurkan konten pembelajaran bahasa Tionghoa, lagi-lagi bisa dinikmati secara cuma-cuma seperti konten yang lain dalam Duolingo. Sama seperti konten bahasa Jepang-nya, Duolingo telah meracik metode pembelajaran yang efektif demi memudahkan penggunanya menguasai bahasa Tionghoa, yang merupakan bahasa resmi di Tiongkok dan Taiwan, maupun negara lain seperti Singapura dan Myanmar.

Utamanya, Duolingo ingin pengguna lebih dulu menguasai konsep pemakaian nada dalam bahasa Tionghoa, sebab satu kata yang sama dalam bahasa Tionghoa bisa memiliki makna yang berbeda jika diucapkan dengan nada yang berbeda pula. Setelahnya, barulah pengguna bisa mempelajari aspek yang lain, seperti misalnya penulisan.

Untuk sekarang, Duolingo baru mendukung penulisan dalam bentuk Simplified (sekaligus Pinyin-nya), namun ke depannya mereka juga akan menghadirkan bentuk Traditional yang digunakan di kawasan seperti Hong Kong, Macau maupun Taiwan. Total ada hampir seribu karakter yang bisa dipelajari di konten bahasa Tionghoa milik Duolingo.

Duolingo Chinese course

Duolingo sendiri memilih Putonghua alias Mandarin standar sebagai fokus pembelajaran bahasa Tionghoa ini, dan bukan variasi dialek lain. Kendati demikian, dengan lebih dari 1.000 kosa kata yang diajarkan, Duolingo bilang bahwa mempelajari konten mereka cukup untuk bisa lulus dalam tiga level ujian Hanyu Shuiping Kaoshi (HSK), alias TOEFL-nya bahasa Tionghoa.

Satu hal yang sudah menjadi ciri khas Duolingo adalah pembelajaran secara tematik, dan ini juga diterapkan pada konten bahasa Tionghoa-nya. Jadi ketimbang belajar berdasarkan konsep gramatika, Duolingo menyuguhkannya berdasarkan tema seperti “Food and Travel”, “Greetings”, “Occupation” dan masih banyak lagi. Duolingo bahkan juga memberikan topik bonus macam internet slang.

Kalau Anda berniat belajar Mandarin, salah satu cara termudah adalah dengan menggunakan Duolingo selama beberapa menit setiap hari ketimbang harus mengikuti kursus berbayar selama puluhan atau bahkan ratusan jam.

Sumber: Duolingo.

Investment and Ecosystems Have Crucial Contribution to The Growth of Indonesia’s Startup

Reaching the end of 2017, commonly there will be a lot of reflection related to the journey of the last one year. There is no exception to Indonesia’s startup landscape, starting from the business achievements, technological innovation, and various supporting component development began to be discussed. In the inauguration of Kolega Primedge’s new co-working space last week, a talk show was held, highlighting several issues related to the startup development until the end of 2017.

Some speakers are presented in this occasion, Head of Investment Mandiri Capital Aldi Adrian Hartanto, Director of Business Strategy MallSini Steven Yee, and Co-Founder GDILab Jefri Dinomo. The three speakers discussed two main topic, namely how investment affects the national startup ecosystem and how collaboration in the ecosystem should play a role in accelerating startup business.

Funding is still a backbone of Indonesia’s startup stability

The panelists highlighted, after the startup successfully defined the initial stages – including products, business strategies and others – the next step requires acceleration. It will accelerate the growth rate and traction of product using various types of approaches, growth hacking for example. At this phase, startup will require a larger capital, a huge one, so an advanced stage investment is needed here.

“In running the business, it requires not only good output, but also solid cooperation, because the investor will prioritizes the quality of every individual in creating a startup product,” said Steven.

At this phase, it is important for startup to start establishing communications and relationships with investors. In relation to this, the panelists stressed on neccesary things to be brought to investors is a value that carries possibility for both parties to do collaboration, between startup and the investor. Another important point is, funding should be placed in a position to improve business performance, it is necessary to make an ideal form first in terms of product and market orientation before deciding to do fundraising and “burning money”, certainly for market share development purpose.

This is what Mandiri Capital examines when considering to provide funding for startups, especially in early stages. This year, it was admitted that there was a decrease in the number of startups injected by Mandiri Capital, Aldi explained this was due to the change of mentality of the perpetrators, thus making investors’ considerations more complicated.

“Investors tend to be more selective when they want to invest, it’s necessary to think about many things related to future prospects. Starting from the company’s profit strategy, growth rate, and startup testing in order to survive,” said Aldi.

Growing startup through the existing ecosystem network

Furthermore, Jefri from GDILab said that the strengthening aspect of a product (including from the technology side) is crucial. Since the quality of the product will be the most dominant for startup after all, including to get funding. The increasingly tight market makes every player must think sharp and innovative to see various of existing opportunities. Products must be dynamic, ready to grow adjusting the problems in its target market.

The speakers also believe that the existing ecosystem can actually be used as a medium for startup people to be connected to each other, between startup players, investors, and up to the individual level (related to talent). The development of infrastructure that continues to be pursued by various parties, will always create a new path for digital startup to grow rapidly.


Original article is in Indonesian, translated by Kristin Siagian

Social Media Strategy For Startup

Although considered very effective, digital marketing is not easy, precisely requires proper tactics, because when a brand plunge into the digital world, they will face a fairly complicated competition. As a business focuses on digital innovation, it is important for startup to formulate its best strategy in digital marketing. One of today’s most effective digital marketing channels is no other than social media.

Discussing on how social media can have an impact on startup marketing, DailySocial in weekly discussion #SelasaStartup sessions (7/11) presents CEO Bangwin Consulting Abang Edwin as a speaker. The man, usually called Bangwin, gives presentation titled “Social Media for Startup”, contains startup tips to increase product awareness through social media.

Get started with introducing the product

A strategy which can be optimized through social media is to attract the attention of consumers or clients. The trick is to throw a variety of issues commonly faced by market share, then offer the products or solutions concluded. One of the best response in social media is when the public shows their interest to the published products or services, especially to be able to discuss regarding its problem.

“The role of social media is to make the products from the company can be known by many, resulting in a good relationship with the user and giving a positive response to our products,” said Bangwin.

Social media strategy for startup

There are two things presented by Bangwin related to startup strategies in improving the performance of digital marketing through social media, namely One Time Set-up and Daily Engagement. One Time Set-up is related to the way the startup matures the identity associated with its brand. The startup identity in social media must be strong, it has to be linked to all activities. Such reinforcement can be done through optimization of profile pages or published content.

Daily Engagement deals with how social media become a medium for communicating between startup and its customers. The more conversations occured, the better score for the Daily Engagement. The most important part is the context, the consistency of content and social media strategies in delivering messages which appropriate and useful to followers on social media. Every post on it will have a value called Rate Impressions.

Content creativity plays a central role

The main trigger for consumers to be interested in discussing through social media is content. It does not have to be rigid to promote products or services on an ongoing basis, sometimes it needs more expressive content, such as quotes, visual content, quizzes and others. However, please notice the majority of the followers on social media.

“The point is that they notice the brand or product provided by startup is in accordance with their needs. Through images and facts given by social media which affect the personality of the product is the idea that should happened to a lot of enthusiasts, “said Bangwin.

The main purpose of social media is to ensure visitors to be more interested in the products they have. It includes of making the brand well-recognized, even make an impression to generate indirect promotion by consumers to the environment.


Original article is written in Indonesian, translated by Kristin Siagian

Kaskus Pours Strategic Investment at Adtech Startup ProPS

Kaskus, social commerce platform, announces strategic investment for ProPS (PT Promedia Punggawa Satu), an adtech company with unspecified investment value. This is a limited investment and Kaskus is a minority and passive shareholder.

ProPS CEO, Edi Taslim, to be joining GDP Venture, Kaskus majority shareholder, to assist Kaskus business development.

The main reason behind Kaskus investment in ProPS is its experienced founding team that make the company successfully market their products in a short time. It’s hoping that ProPS existence can complete Kaskus advertising technology.

“Data driven advertising initiatives and platform developed by ProPS play an important role in completing the digital advertising ecosystem. We believe ProPS can complete Kaskus’ advertising technology,” said Kaskus CEO, On Lee, in an official statement, Friday (17/11).

ProPS develops data management platform and publisher trading desk. The company was founded in March 2016 by Edi Taslim and Ilona Juwita.

Company’s mission is to advance publishers and advertisers by empowering ProPS to understand the audience. That includes maximize the use of 1st, 2nd, and 3rd party data for the purpose of audience buying and selling recommendation. Content recommendation and product experience is included.

“Since the very beginning, ProPS is already committed to support local publishers. Kaskus’ network and experience will provide ProPS an opportunity to strengthen technology services and to utilize audience data for digital advertising,” said Taslim.


Original article is in Indonesian, translated by Kristian Siagian

Application Information Will Show Up Here

Cepatswipe, Layanan Iklan di Pengunci Layar Besutan Swiperich Khusus Pasar Indonesia

Model mobile advertising masih terus dieksplorasi sampai saat ini. Tingginya penetrasi dan pertumbuhan perangkat membuat masa depan iklan di perangkat bergerak ini terlihat cukup menjanjikan. Hal ini yang juga diyakini oleh Cepatswipe, pengembang platform lockscreen advertising bagian dari Swiperich Pte. Ltd., sebuah perusahaan digital bermarkas di Singapura. Sebagai informasi, selain memiliki Cepatswipe di Indonesia, mereka juga memiliki Agila Rewards di Filipina.

Produk lockscreen advertising saat ini sudah sangat banyak di pasaran, baik di pasar luar maupun pasar lokal. Hal tersebut tentu memaksa setiap pemainnya untuk memiliki nilai unik, baik yang ditawarkan kepada konsumen atau brand produk sebagai mitra bisnis. Untuk menggali informasi lebih lanjut seputar Cepatswipe dan strateginya untuk pangsa pasar Indonesia, DailySocial berbincang dengan Teguh Kurniawan Harmanda (Manda) selaku Head of Business Development Cepatswipe Indonesia.

“Walaupun Swiperich didirikan di Singapura, 80% dari tim adalah orang Indonesia, dan semua engineer kami adalah orang Indonesia yang tinggal di berbagai kota di Indonesia,” ujar Manda.

Tim Cepatswipe menyadari betul bahwa model periklanan yang ditawarkan bukan yang pertama di Indonesia dan bukan satu-satunya. Menurut Manda, yang membedakan Cepatswipe dengan layanan lain, pihaknya memiliki rekanan untuk penjualan di Indonesia, yaitu Alternative Media Group (AMG) merupakan salah satu pionir di bidang DOOH (Digital Out of Home) terbesar di Indonesia.

“Dari sisi mitra bisnis, kami memberikan targeting user yang lebih spesifik dari campaign yang dilakukan. Sehingga diharapkan data yang dihasilkan ke advertiser lebih berkualitas. Selain itu tujuan kami adalah membawa dari online marketing ke offline store untuk convert ke penjualan,” lanjut Manda.

Bukukan lebih dari 200 ribu pengguna sejak Mei 2017

Sejak soft launching yang dilakukan akhir bulan Mei 2017, Cepatswipe mengklaim telah memiliki lebih dari 200 ribu pengguna. Di balik itu Manda turut menceritakan, bahwa sempat ada hacker yang juga coba membobol sistem Cepatswipe, yang menjadikan tim engineer harus berusaha keras untuk memastikan layanan tetap prima, sembari memperkuat sistem keamanan. Tidak bisa pungkiri, banyak pengguna yang merasa jengkel dengan kehadiran iklan di aplikasi ponsel pintar.

“Tidak ada yang salah dengan promo, iklan, dan konten yang bermanfaat lainnya. Hanya bagaimana mengemas dalam bentuk yang lebih menarik dan ditambahkan dengan rewards yang rutin diberikan ke user,” jelas Manda.

Apa yang dilakukan Cepatswipe ingin lebih dari hanya menampilkan iklan di layar pengunci ponsel pengguna. Bagi brand, Cepatswipe juga menyuguhkan data dan analisis dan tren penjualan produknya. Layar kunci Cepatswipe tidak hanya menampilkan promo atau iklan, tetapi juga bisa membuat polling untuk disebar ke pengguna yang kemudian bisa menjadi pertimbangan bagi brand untuk membuat keputusan dan strategi marketing bagi produk brand tersebut.

“Pada saat pengguna Android ingin membuka HPnya, maka perhatian mereka sedang tertuju ke layar yang secara fullscreen menampilkan iklan. Dengan begitu maka brand mendapatkan perhatian penuh dari pengguna,” kata Manda menjelaskan efektivitas iklan di layar pengunci ponsel.

Mendapat investasi dari Pedals

Beberapa waktu lalu, pada pagelaran Product Development Conference yang digelar di Jakarta, Swiperich bertemu dengan Pedals. Pertemuan tersebut berlanjut pada diskusi intensif yang berujung pada kucuran pendanaan Pedals ke Swiperich. Tidak ada informasi detail mengenai seberapa besar pendanaan yang diterima. Pasca pendanaan tersebut, Cepatswipe melakukan grand launching di acara International AdAsia 2017 di Bali pada 8 November 2017 kemarin.

“Melalui pendanaan yang kami dapatkan, berencana untuk kembali agresif dari sisi marketing dan product development agar menjadi layar kunci advertising terfavorit dan menjadi tujuan brand untuk memasang campaign-nya di aplikasi Cepatswipe,” pungkas Manda.