AwanTunai Receives Debt Funding Over 290 Billion Rupiah from Accial Capital

AwanTunai p2p lending startup announced a “debt” funding of US$20 million (over 290 billion Rupiah) led by private debt investor Accial Capital. Several other banks involved in this round as lenders.

AwanTunai’s Co-Founder & CEO Dino Setiawan explained to DailySocial, the fresh money will be fully channeled back in the form of financing for customers. The company also held stock-based fundraising, which is yet to be announced, and will be focused on technology development.

“The US$20 million fund is led by Accial Capital and our partnership with several banks to finance AwanTunai customers,” he said yesterday (7/21).

In acquiring debt funding, companies do tend to take from institutions as lenders. Some banks have partnered up include OCBC NISP, Jtrust Bank, Credit Saison, and UOB. There some other banks ongoing process.

“Through this partnership banks can enter the SME segment and channel financing securely.”

Accial Capital’s CIO,  Michael Shum said in his official statement, AwanTunai has a unique approach in managing credit risk in the micro segment well, quickly, and responsibly. This allows thousands of micro traders to expand their business even during the Covid-19 crisis.

AwanTunai has a flagship product called AwanTempo released in April 2019. This is a financing product for a grocery store in need of additional capital to buy its store products. The company is working with suppliers to provide financing to the small shop.

Dino said that with the debt funding, it is expected to accelerate the expansion of financing of its wholesale suppliers and its flagship products, therefore, more store owners are helped with capital needs. It is said that AwanTempo has distributed funding up to Rp390 billion.

Before introducing its product, the company used to make a loan distribution product for smartphone purchasing with a maximum range of IDR 4 million. In minimizing risk, the company partners with Blue Bird targeting taxi drivers.

“AwanTempo is now our main product. We are no longer continuing the smartphone products,” he said.

New product development

Dino admitted that the company was quite lucky to continue financing during the pandemic. He mentioned the grocery shop segment can survive during the PSBB period because it’s open to serve basic needs.

“We have a collaborative program with AwanTunai‘s wholesale partner to help stalls heavily affected by Covid-19, especially those in the office area.”

In terms of product development plan, Dino said the company is currently preparing a new product to finance crops for small farmers. They’ve partnered with foreign NGOs and agricultural product aggregator to channel financing from AwanTunai to farmers. The concept of financing is similar to AwanTempo. The aggregator must know the farmers well to minimize the risk of default.

“The risk is very high. In previous cases, the bank entered the SME segment. The NPL turns out very high because no data appears on the SLIK or incorrect KTP. Therefore, the KUR is stuck inside the banks, there is no safe way to expel KUR to unbanked people,” he concluded.


Original article is in Indonesian, translated by Kristin Siagian

India-Based Ecommercee Enabler Perpule Arrived in Indonesia

Perpule, an Indian e-commerce startup, took its ECommerce + service into Southeast Asia. Indonesia has become one of the main market share targets. Perpule specifically aims for offline retailers in fashion, groceries, electronics, and food.

Perpule Ecommerce+ on the other hand is a service that allows the business customer to create its own website and application. As developed with PWA technology, this service is claimed to be able to improve user experience up to 70%. Perpule also has Perpule UltraPOS which offers cash flow management in the application.

Perpule is quite optimistic targeting to capture 20% market share of e-commerce in Southeast Asia with services that help transform offline retailers into online. Perpule’s internal data states that the Southeast Asian retail market has a value of more than US$700 billion and people are starting to adopt the technology, especially in e-commerce.

“We are delighted to be able to enter the Southeast Asian market and will try to serve customers in the best possible way through technology-based platforms. We are very pleased to be able to officially launched in Indonesia, Malaysia, Vietnam, Thailand, Singapore, and the Philippines and will do anything to help retail succeed in their online travel,” Perpule‘s CEO and Co-founder, Abhinav Pathak said.

Perpule team in Bengaluru
Perpule team in Bengaluru

Indonesia to Perpule

Perpule team told DailySocial that they see Indonesia as a country with digital transformation evolved for the past 5-10 years. Also, they believe that Indonesia is the right market for their global investment.

Perpule, with its technology, strives to help Indonesia’s offline retailers. The increasingly mature e-commerce and logistics industry is the right time for Perpule to offer its technology to retail businesses in Indonesia.

“Honestly, because Indonesia has quite a geography and everyone aims to a significant market share. There are some local players and international giants who are trying to penetrate the market, but we are very confident with our strong-offering product and help us navigate the competition,” Pathak explained.

As one of the e-commerce enabler players, Perpule is in competition with some other like Sirclo, Jubelio, EgogoHub Indonesia, 8Commerce, and others. Not to mention there are some other more specific services such as Qasir, Cashlez, Moka, Doku, and iPaymu for POS and Payment Gateway; Pakde and Waresix for warehousing solutions; to large marketplaces such as Tokopedia and Bukalapak which currently held many programs for the digital transformation of business owners.

“We always come with new markets and a very aggressive strategy to accelerate the growth of our global growth ambitions. Indonesia is very close geography and dear to our hearts and we want to help retailers as much as possible in this market to accelerate their e-commerce journey and make them successful,” Pathak added.


Original article is in Indonesian, translated by Kristin Siagian

Introducing Cakap Upskill, to Extend Self-Development Material

Cakap is well known as an application for language learning is now expanding its wings. By formalizing the UpSkill Proficient, they explore new non-language materials and categories, such as entrepreneurship, career development, and self-development.

Cakap UpSkill is to use a module-based and topic-based system, therefore, users can pick the issues, topics, and packages on demand. Cakap team said that they had 500 professional teachers in total. The internal team has curated every teacher in Cakap Upskill through several stages to guarantee the high-quality material along with the teachers.

“According to a survey, Cakap’s active user has increased up to 5 times. The traffic in Q1 also increased by 3200% compared to the same period in 2019. Users are varied not only from language enthusiasts but also the skill up to date people. Cakap Upskill was started from user’s demand to learn and improve their quality along with their competitiveness in finding jobs or creating jobs in the adapting period of the new normal,” Cakap’s CEO Tomy Yunus told DailySocial.

Cakap has been consistent with language learning services with the concept of two-way interaction or live tutoring is beginning to consider other contributions in the education sector. Cakap UpSkill is also referred to as an end-to-end solution in providing skill sharing.

“In achieving this vision, we required to develop products that are not limited by language products. It’s because we believe that Cakap is not only a language learning application, but as a vehicle to bridging students and quality material resources through two-way interactions,” Tomy continued.

EdTech exists inside people’s mind

For the past two to three years the education technology industry or edtech has slowly but surely found its best form in accordance with the needs of society. The pandemic and the recent rush of pre-employment cards succeeded in raising the awareness and opportunities of this industry.

Cakap is not quite a new player, its language learning has evolved, not only English but also Mandarin, Japanese, and Indonesian. The team also claimed that their users existed across more than 28 provinces in Indonesia. This also includes collaboration with government agencies to hold classes for their employees.

Tomy explained the Cakap UpSkill is targeting to help those new graduates who wanted to find work, open their own business, or those forced to adapt to the current situation.

“We are aware of the current economic conditions forcing the entire community to adapt and encourage them not to surrender. Through Cakap Upskill and our role as a local startup, we intend to help reduce the failure rate and accelerate recovery by increasing the quality of human resources evenly and thoroughly,” Tomy concluded.


Original article is in Indonesian, translated by Kristin Siagian

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Pinhome Proptech to Digitize Interaction Process in Property Transactions

Pinhome provides services to property owners/agents and buyers. Founded by CEO Dayu Dara Permata and CTO Ahmed Aljunied, they found some unsolved issues for businesses in the ecosystem. Therefore, Pinhome aims to accommodate property transactions as easier, faster, and transparent with the technology support.

Dayu revealed to DailySocial, Pinhome is not a property house, nor is it a marketplace. “Pinhome is very different, we are an online platform that facilitates interaction between owners, buyers and property agents. As property owners, it will benefit them for we will have access to hundreds of thousands of agents who are ready to help market their properties in the future.”

As a prospective buyer, Pinhome is ready to escort the transaction process, from the beginning to the contract process. As for fellow agents, the profits will not only help market the property they represent but more than that, they will provide access to millions of other properties.

“Currently, the company is still focused on creating value for users. Pinhome, through the platform, will provide a lot of conveniences both for property owners, for potential buyers, partner agents, to our partners such as banks, contractors, and others. Along with the company’s value, get revenue from revenue sharing among stakeholders involved in property transactions,” Dayu said.

Partnership with BNI Sharia

As a newcomer, Pinhome aspired to collaborate with hundreds of thousands of property agents throughout Indonesia. To date, the platform has been available in big cities in Indonesia. Furthermore, the company wants to provide the best property transaction experience in all cities in Indonesia inclusively.

One of the strategic steps launched by Pinhome is a partnership with BNI Syariah. Through this collaboration, they are targeting more potential customers, especially in the millennial segment for the Pinhome platform focuses on online transactions.

In this partnership, BNI Syariah provides housing ownership financing facilities (BNI Griya iB Hasanah) for people who want to have housing in accordance with sharia principles. There are several residential options, namely houses, apartments, office shophouses (shophouses) and shophouses.

“We hope this collaboration can ultimately have a positive impact on our consumers, where they have the freedom to choose the type of financing that suits them. Therefore, we have conventional and sharia financing options,” Dayu said.

Currently, Pinhome has established partnership with several banking institutions. However, partnership with BNI Syariah became very special, because this is the first collaboration with sharia-based banking. This year, there are several targets to achieve, including the number of property listings, fellow property agents, and partners.

“In addition, we will continue to complete the Pinhome system. This is certainly to provide the best service to all Pinhome customers, both owners, buyers, agents, and all our partners,” Dayu said.


Original article is in Indonesian, translated by Kristin Siagian

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FUNDtastic Aims for Millennials Through Wealth Platform Branding

Market enthusiasm for online investment platforms continues to grow. This is visible through a growing number of similar platforms offering diverse business models and portfolios.

One of them is FUNDtastic which also participated in encouraging investment growth in Indonesia, especially for millennials. Most people are not aware that this startup has been established since 2016.

There are four founders, including Harry Hartono (CEO), Franky Chandra (CIO), Medwin Susilo (CTO), and Eri Primaria (founder of PT Nusantara Sejahtera Investama).

Low awareness for investment platform

Although it was founded in 2016, FUNDtastic’s platform was launched in 2019. During a virtual media visit session with DailySocial, Franky revealed throughout that period, the company conducted market research related to market perceptions of financial products offered through digital platforms.

“During our research since 2017, we saw that the Indonesian market was not ready to accept the investment platform. Then, people were more aware of the e-commerce and payment platforms. These are popular platforms that time,” Franky said.

In Franky’s opinion, Indonesian people’s awareness of online investment platforms is quite low. The community considered still confused in choosing the right investment product. This is a challenge for companies when developing the FUNDtastic platform.

As cited from the Financial Services Authority (OJK) in 2019, he said the number of investors in Indonesia was only around 2-3 million. In fact, there are 50 million people who are considered potential investors with income record of more than IDR5 million per month and are able to set aside their money for investment.

This is quite low percentage compared to Malaysia, where the number of investors has reached 67 percent. In addition, millennials in Indonesia are rapidly adapting to digital products. The Central Statistics Agency (BPS) recorded there were 12.6 million millennial workers in Indonesia as of 2019.

“Our pain point in developing FUNDtastic was an access to a user-friendly investment platform, difficulty choosing a portfolio, and finding a platform that suited their lifestyle,” Franky said.

Present as wealth apps

For this reason, he continued, the company initially positioned itself as a wealth products platform, not investment platforms. This platform is designed to be a digital hub that connects stakeholders in the financial ecosystem, ranging from customers, advisors, corporations, investment product providers, third-party platforms, to regulators.

“We want to present lifestyle-related and expert products in this business so that customers feel comfortable. Our products also go through a curation process. Therefore, we position them as wealth apps, not investment apps. We want them to have a journey through this application,” he said.

Just like similar digital platforms, the registration process and KYC are fully performed on the FUNDtastic application. This platform is also supported by AI technology to recommend the right portfolio according to customer needs and income. Likewise, payment options, ranging from virtual accounts, bank transfers, digital payments, and auto debit.

FUNDtastic business development

Currently, there are only four services offered by FUNDtastic, including FUNDtastic Direct, FUNDtastic for Advisors, FUNDtastic Biz, FUNDtastic for Platforms. Meanwhile, investment products offered are mutual funds, gold, to Government Securities (SBN).

Franky revealed some ongoing business development plans to expand its product portfolio. One of them is the insurance and p2p lending products for the near future. Currently, his team is in the process of integrating with insurance and p2p lending partners.

In addition, the company is also developing new features, allowing customers to record expenses and income. Franky said that this feature will be integrated directly with the customer’s internet banking.

“For us, [this feature] is our strength in the investment platform market. Even later this feature will be related to our micro investing products. Currently, we are still exploring the process of working with several large banks, one of which is BCA,” he added.


Original article is in Indonesian, translated by Kristin Siagian

Alibaba Cloud Indonesia’s Main Strategy to Build up Partnership and Local Talents

Alibaba Cloud has planted 21 data centers in various countries worldwide. Two of those located in Indonesia launched in 2018 and 2019. Alibaba Cloud Indonesia Country Manager Leon Chen said, the company is currently in the process of making its third data center in Indonesia, it is to launch in early 2021.

“We see great potential, and Indonesia alone is a strategic market for Alibaba Cloud. That is also the reason why Alibaba Cloud is the first global cloud provider to deliver data centers in Indonesia,” he said.

Partnership strategy

In addition to Alibaba Cloud, DailySocial reported several other large companies have planned investments for the development of local data centers. There are Microsoft to pour funds up to US$1 billion, Amazon with US$2.5 billion, and Google with an undisclosed value (they recently launched the cloud region).

While local providers play an important role in the market share – such as Biznet Gio, Telkom Sigma, and others. In addition to technology solutions, the two brands mentioned are affiliated with other companies engaged in telecommunications and digital.

In his business strategy narrative, Leon said his team has a synergy approach in terms of market penetration. They collaborate with local partners to deliver expertise and technology to strengthen local companies. Also, various training and certification programs to become a ‘talent pool’ strategy, in order to increase the availability of local experts.

“To date, Alibaba Cloud has partnered up with around 100 locals in our ecosystem […] Earlier this year, we also announced training programs initiated with universities, incubators, and training institutions in Indonesia.”

Believe in local talents

In the interview, Max Meiden Dasuki also participated as Alibaba Cloud’s Lead Solutions Architect. The man who graduated from Surabaya Technical College took a role as a consultant for customers from startups and corporations.

“We educate customers on cloud adoption. We work with local partners to provide customized solutions to improve the efficiency of their business operations and overcome their challenges more cost-effectively,” Max said.

Furthermore, he also mentioned an example. One of the customers has a need for a relational database management system solution, they find many challenges using traditional databases. After in-depth discussion and analysis, Max and the team usually provide technical advice, in that case maybe he would suggest implementing a cloud-native database like PolarDB.

“We help them to migrate from traditional databases to PolarDB. So they can manage databases without having to worry about performance since they can measure computing resources quickly and efficiently,” Max explained.

In addition, Max also said that 80% of Alibaba Cloud in Indonesia are local staff. While 20% are female.

Target in 2020

Alibaba Cloud Indonesia has planned to launch 200 training programs this year. Targeting 20 thousand participants, it is expected that 50% of them can continue to the certification stage. In addition, the company plans to recruit 5 thousand new employees globally by the end of the year, including its business units in Indonesia.

“We have achieved three-digit business growth for three years in a row […] supporting customers from various sectors, especially e-commerce, finance, media, education; for example Adira Finance, MNC, JNE, Kopi Kenangan, Investree, Akulaku, and others,” Leon said.

Along with the construction of its third data center, Alibaba Cloud is about to set up its first ‘data scrubbing center’ in Indonesia. The need for data intelligence services is a company consideration in the release of the system – in addition to complying with regulations that require the management of strategic data in local data centers.


Original article is in Indonesian, translated by Kristin Siagian

Pandu Sjahrir Reveals His Dream Scenario in Indonesia’s Tech Industry

This article is a part of DailySocial’s Mastermind Series, featuring innovators and leaders in Indonesia’s tech industry sharing their stories and point of view.

In the past few years, Pandu Sjahrir has captured spotlights all over the tech industry. From the Chairman of SEA Group Indonesia, Board Member of Gojek, and the latest one is appointed to be the youngest IDX’s Commissioners.

Starting off with a productive hobby of investing, he currently has a full-time business as a professional and one of Southeast Asia’s leading investors in the seed and early growth stages. He is also the Managing Partner of Indies Capital, which controls Indies Special Opportunities Fund, the leading alternative asset manager in the region, and Indies Pelago, a secondary tech fund in Southeast Asia. And most recent, is the new entity called AC Ventures.

With the economic-mindset runs in his genes, Pandu Sjahrir managed to survive through a financial struggle and admit to not afraid of failure. As long as he has a very supportive family and a strong team on his side. He has quite a big dream for Indonesia’s tech industry, and here’s the scenario.

As an active investor with a focus on the growth companies, how do you see the current investment landscape in Indonesia during COVID-19 pandemic?

Pre-COVID is a different world than today, technology has become a much bigger part of the business. Every quarter, the number increases very strongly because of the adoption. In terms of shopping, playing games, even now working and studying online. People are adapting to this new world using technology platforms to connect to each other. That also changes the way we should look at investing. Starting from businesses that can benefit from this new way of relating, communication, or interacting. In fact, life goes on and people still have to do their daily needs, but the way to deliver has changed. We have to be very open-minded about the new COVID-19 world, on how should we look at the new world stage.

Another thing worth mentioning is the role of deglobalization. What happens in the US companies doesn’t t necessarily translate into happening in Indonesia. The same thing applies to China companies. We’re seeing more local solutions to everyday problems, not necessarily a global solution. What’s good about what has happened within the last 30 years of this “globalization” has been the improvement of human capital as well as tier countries, developing countries turning into more developed countries.

Where do you think Indonesia will be in this deglobalization era?

Indonesia will be Indonesia. As globalization shaped our economic development as well as other large countries, with billion-dollar companies that now exist in our economic portfolios, we will eventually find local solutions. If that makes it a thesis, obviously, it’ll take time. In terms of logistics, our world is actually a global supply chain as we still rely on other countries to develop a product. Imagine if it’s true a lot of countries to become deglobalized. Indeed, it’s another reason to do the risk assessment.

Interestingly, there used to be a big trust deficit in new companies in Indonesia. Our previous generation might not be as digital-minded, but today generation actually adopts and capable of giving trust. Not only for those over-20 year big companies run by the government or state-own institutions but also for the past 10 year companies. Imagine the fact of all these tech companies have done in the last decade and also the behavior of the younger generation willing to give a try. Nowadays, that’s obviously quite prevailing. It takes time to build trust.

You’re first known as the Executive of Toba Bara Sejahtera, also head of the related association. However, in the past few years, you’ve seen quite active in the Indonesian tech sector. What triggers you to chip in the digital industry?

When I finally moved back to Jakarta for the family business in the energy sector, my family was barely into digital. Therefore, it was basically just me. I was the first employee at Toba, built the name Toba Bara and took it public in 2012.

In fact, I started investing in technology in 2013-2014, but quietly. Back then, nobody even knows the name of the companies, starting from Garena turn into SEA, but then Shopee was the company that they built. I’ve been doing it for the last 7 years, but nobody knows until the last couple of years due to the company’s increasing popularity.

During this time, I met fellow investors, also learned this and that along the way. It was practically my own capital until around 2017, I joined Indies Capital, a leading alternative asset manager focusing on Southeast Asia, especially Indonesia. And recently, the new entity called AC Ventures. It was actually just a productive hobby that turned into a full-time business. Now, people know me as an investor, early-stage to many different things.

You’re recently appointed as IDX commissioner, what kind of plans do you have in mind to drive the Indonesian tech business to a better future?

Pandu Sjahrir at IDX Commissioners Inauguration
Pandu Sjahrir at IDX Commissioners Inauguration

The aim goes further in 10-12 years ahead. In fact, America’s top ten companies are technology companies. In Indonesia, it is still being dominated by banking and telco companies –exactly how it was 10 years ago. It is our job to capture the economic value of all these technology companies to get there. I’d like to call them outliers, amazing companies growing really fast, to look at Indonesia, to be listed, and set us as the main destination.

Next, deepening the capital market and providing a safe and reliable investment towards a better future. There’s always this kind or two issues, essentially with today’s institutions.  We have to be proactive in terms of managing that issue. We have to be able to say, “We are investor-friendly, especially minority investors, and we’re able to have great companies listed in Indonesia.” Following our goal to be the top five economies in the world by 2025, our capital market has to be there as well.

At your current position(s), have you had any difficulty to cope up with the fast-moving industry? Would you share some stories, bad decisions, rough season, or any kind of hardships?

It was one of my darkest, after experiencing the loss of a family member also down in financial. I invested a lot, I failed a bit. Along the way, I learn how to manage risk better and more to this lesson. However, I was glad to know the fact that it couldn’t be more at a bottom than that. As long as it doesn’t kill me, financially, I’m okay. I learned a lot about people that way. In the end, I invest in principles, character, and business models.

Failure is inevitable, but how you stand up again is what matters. It’s classic, but it’s true. I’m so glad to have a great family, a supportive wife who also very active in building her business, and a lovely daughter. In terms of work, we’ve turned into a strong team.

To be honest, the Covid-19 situation should’ve let me down, instead, I feel personally healthy and thankful. Although, the whole uncertainty creates such a financial effect that I and most other people can’t deny. I always taught myself that this is just like the other crisis where you have to go through before you start to adapt.

On what or who can you attribute the current success or achievement? Do you have any figure, or role model, that keeps your dream high, or the kind of support system that stops you from giving up?

When it comes to role models, my father is one. He was an idealist, somehow it’s really got to me how he used to think. Also, my mother is also a very strong-minded person, as well as my uncle who is now served as one of the Indonesian ministers. He also the one who encouraged me to moved back to Indonesia and helped me understand this country better through his point of view.

Interesting story, it started off when my parents told me “We have no legacy for you other than education and work ethic”. Instantly, the fear of having nothing to live off hits me and that encouraged me to start working early. If I won’t be inherited anything material, I better make my own. This is also the beginning of my investing hobby. Otherwise, the family will always be my number one support system.

In terms of educational background, do you think it’s a privilege to be able to study abroad and learn about other country’s mindset?

Having both parents who only cared about education is quite a mixed feeling. They’re really concerned about the way I put up with mine that they sent me abroad to provide the best-guaranteed education. Back then it was in the US. I studied economics in Chicago and later went to Standford for business school. I met a bunch of tech-based companies and lots of friends.

Fortunately, living abroad gives me a sense of discipline due to the high-cost and everything in between. Moving back to Jakarta, it was very hard for a New Yorker-minded person like me. For the first two to three years, Indonesia was very difficult. However, from listening well and communicating well, I’m learning progressively to make better decisions. I have my lessons by living abroad, but moving back to Indonesia is another blessing.

Pandu Sjahrir
Pandu Sjahrir

Have you ever picture yourself as a tech founder? Given the circumstances of most VCs in Indonesia also created by ex-Founders or formerly working at tech companies.

I haven’t thought that far. I’ve never put myself or thought of myself that way. It’s simply a blessing the fact that I mattered enough to have this conversation. I don’t think I’m quite enough to be said an expert in marketing. My mindset is always been about investing first. I still have a lot to learn.

Wahyoo Launches Online Platform to Shop Groceries Langganan.co.id.

Wahyoo Group, a startup focused on digitizing small shops, launched Langganan.co.id. It is an e-commerce groceries targeting residential communities, such as residential areas or apartments.

Wahyoo’s Founder & CEO Peter Shearer told DailySocial that the new platform targets a different market of Wahyoo. Langganan.co.id is present and run using Wahyoo’s infrastructure such as inventory, warehouses, and logistics which are usually used to serve food stall owners.

“With langganan.co.id, we want to reduce the distribution cost while providing greater volume to our suppliers,” Peter said.

Langganan.co.id started its operation in June 2020 and currently improving. With the existing buying and selling features, they have recently reached several housing or apartments, such as Green Lake City, Alam Sutera, Cipondih, Taman Royal, Banjar Wijaya, Modernland, Gading Serpong, Karawaci, Metro Permata, Ciledug, Puri, to PIK.

Tampilan situs Langganan.co.id
Langganan.co.id homepage

Online groceries high demand amid pandemic

The existence of Langganan.co.id enlivens similar innovations that some Indonesian startups also performed, such as Deliveree, UbIklan, Lazada, Travelio, and others. During the pandemic, some companies are adapting to new innovation, it is to maintain business growth or to survive.

Aside from internal innovation, businesses usually collaborate to seize opportunities. Bukalapak, for example, started to work with Happy Fresh to provide online grocery services, this is to answer users’ high demand.

Adjustments can sometimes be made for business models. Kedai Sayur, for example, increased demand from individual consumers, and decreased demand from restaurants and hotels made them adjust their business models or pivots. They are now present online to fulfill individual requests.

Langganan.co.id is new indeed, but with Wahyoo’s infrastructure, experience, and expertise, it makes competition in the online grocery market even more attractive. Users have all the options, it is how each online grocery player managed the user experience and item’s quality.

“Soon, it is expected to expand to a wider area after only limited to several areas of West Jakarta and Tangerang. The objective is to become a convenient shopping choice for housewives who live in residential areas,” Peter concluded.


Original article is in Indonesian, translated by Kristin Siagian

BRI Partners with Grab to Enable Buka Rekening Digital Saving

BRI has recently reported to partner with Grab as a digital platform to enable online-based account opening (digital saving).

Based on DailySocial observation, the collaboration can be seen from the promotional banners displayed on the main page of the Grab application. From its official website, BRI said that this program is valid from July 14 to July 20, 2020.

Grab adds up to BRI’s collaboration with digital platforms in Indonesia. Previously, BRI had collaborated with Tokopedia and Traveloka to introduce BRI Ceria or digital loans for transactions through e-commerce or online travel sites.

BRI is known to aggressively increase the number of customers through digital platforms. A week earlier, BRI had just introduced an online-based account opening through the BRI Open Account platform. This service is accessible through the official website bukarekening.bri.co.id.

This service allows customers to create new accounts without having to visit the bank and directly meet the staff. The company utilizes face recognition and digital signature technology in the KYC process. Potential customers who make online accounts will automatically become BRI internet banking users (BRImo).

“We are targeting to add 1 million new customers through this online account opening channel,” BRI’s Consumer Director Handayani said in her official statement.

Separately, BRI’s Digital Director, Information Technology and Operations Indra Utoyo revealed that this collaboration is quite a big picture of the state-owned banks to move into the “banking everywhere” era.

“Now, there is another way to open an account besides BRImo application. Prospective customers can use partner’s platforms, such as e-commerce partners, ride-sharing, fintech, and others. This platform is the front-end of our service,” Indra told DailySocial.

Digital saving with digital platforms

In general note,  Indonesian banking is now increasingly open in utilizing digital technology to increase the number of its customers. Not only application-based banking services and Open API, but also offers digital-based account opening.

Some banks already offer online account opening services, however, mostly through mobile banking applications, such as BRI, CIMB Niaga, Mandiri, and PermataBank applications.

In BRI’s case, the company utilizes the digital platform as a front-end for digital banking services. To date, BRI has collaborated with Grab, Tokopedia (BRI Ceria), and Tokopedia (BRI Ceria).

This is a proof of Indonesian banks’ effort to change the conventional approach to consumers. Moreover, many unbanked segments in Indonesia with limited access to branch offices is quite an obstacle. This has become a strategic collaboration with the support of the application platform and customer base.

“The digital essence is to provide solutions and benefits to customers to make it faster, better, and more efficient. BRI became the first bank to offer a full digital account opening and has been approved by the Financial Services Authority (OJK). Other players still have the KYC process with video calls and meet at physical outlets. ”


Original article is in Indonesian, translated by Kristin Siagian

Pegadaian’s Transformation Strategy in the Era of Financial Disruption

As one of the oldest businesses in Indonesia, pawn services have helped mid to low-class economies in getting fast loans without high interest.

However, in recent years, the role of financial industry players in Indonesia has shifted by the presence of fintech. Not only banking, fintech also disrupted the pawn business because access to loans can now be obtained easily and quickly.

This situation encouraged Pegadaian to start initiating transformation in enhancing its role in the digital financial ecosystem. Moreover, Pegadaian is a top of mind company in the pawn sector that controls 90 percent share with more than 4,000 total outlets in Indonesia.

Pegadaian business transformation

Pegadaian begins with innovations to digitize its services through the Pegadaian Digital Service (PDS) platform in April 2018. Then, Pegadaian is yet to have a digital roadmap and a special division in charge of the development of corporate innovation.

In its journey, Pegadaian then decided to set the Company’s Long Term Plan (RJPP) for the 2019-2023 period as a foundation for transformation that focused on four things including (1) business model, (2) operational, (3) channel marketing, and (4) segment market.

In short, this state-owned company wants to transform its position in the market, not only as a pawnshop, but also a company that offers other financial services. It was proven by Pegadaian service expansion to the gold sector.

In terms of operational business, Pegadaian utilizes digital technology to analyze potential customer’s profiles. In addition, the company has transformed sales channels to digital and played into a wider market segment, namely the upper-middle segment.

In the progress, Pegadaian formed the Transformation Office (TO) division in 2019. Pegadaian’s VP of Digital Business Development & Partnership Herdi Sularko said the three roles, exploring new business models, updating business processes, and updating work culture in the scope of the organization to be more agile in developing products/services.

“Digital is evolving and we have to start practicing [adapting] because every day there is always something new. Problems in corporations are only communication between departments or divisions. Therefore, we must be nimble and agile. Our focus is not on startups, but rather shaping the culture of ‘our work and that of others can align’,” Herdi said as quoted in the Corporate Digital Transformation Report 2020.

Digital product development

As previously mentioned, Pegadaian seeks to reach a wider market. This strategy was later answered by developing Pegadaian Digital Service (PDS) which offered a number of services, such as Pawn Online and Gold Trading.

To date, Pegadaian has three main businesses including pawning, financing, and gold investment. As much as 90 percent of Pegadaian’s income comes from pawn services. Based on company data, as many as 2 million customers out of a total of 13.86 million customers in 2019 have now made digital transactions through PDS.

To boost the number of customers, Pegadaian has just commercialized the Pickup & Delivery Service feature for Pawn Online services in the Jakarta area. Pegadaian cooperates with Gojek as a logistics partner for Gadai Online through the GoSend service.

Previously, Pegadaian had introduced this service – originally called Gadai on Demand – in April last year. At that time, Gadai on Demand was limited to trials at several points in Jakarta.

Recently reached by DailySocial team, Herdi revealed that the availability of the shuttle service for Gadai Online will follow the readiness of Pegadaian outlets and the scope of logistics partner services in other regions in Indonesia. “This cooperation is for the last mile logistics. Therefore, we pick up the ball by cooperating with Gojek through the GoSend service,” he said.

Online Pawn Service in the PDS application allows customers to send pawned goods with GoSend. Customers can pawn the goods without the need to come to the outlet and send it to the nearest Pegadaian outlet (7km radius) from their location.

Similar to the GoSend order process in general, the courier will pick up the collateral to the customer’s location. They also can still monitor (tracking) the journey of the courier to the destination location. In addition, customers can still communicate with PDS couriers and staff via chat.

Furthermore, he also plans to present the GoPay service as a payment option for Pickup & Delivery Service. In addition, Pegadaian also plans to test the use of the Dropbox platform to pass the price of photo-based collateral items sent by customers.

“Currently, we cannot go to GoPay, but this has been included in our development roadmap going forward. GoPay is needed for payment of trips to outlets. Going forward, we want to centralize digital products in PDS applications,” he explained.

Collaboration and outlet transformation

In addition to digitizing services, Pegadaian also made a breakthrough by building an Open API infrastructure to enter the financial ecosystem in Indonesia. Herdi said, collaboration with many partners has the opportunity to create new ecosystems and income lines.

“There has been a disruption. All banks start towards the open banking platform. The problem is, the pawnshop industry does not have a benchmark because our position is between banking and other financial industries. Indeed, this business is not affected but we can see a business model that can be scaled up, “he explained.

One of Pegadaian’s big collaborations is to hook Tokopedia in providing Online Gold Sale and Purchase services, which launched in January 2019. This collaboration is claimed to be a success by the company considering the integration process only takes two months and has positive traction from Tokopedia users.

Moreover, Pegadaian is to modify some outlets to be relevant to current market demand. Pegadaian has transformed 31 of its outlets into The Gade Coffee & Gold for more than 4,000 outlets in Indonesia.

Herdi said, the company has been applied the agile organization concept and CI / CD framework (Continuous Integration / Continuous Development), each product will continue to be developed with user experience as the top priority. “We want to provide the same customer experience as offline. Present anywhere with easy and agile services for all people,” he explained.

Meanwhile, in terms of back-end and ground-level operations, Pegadaian also implements technology solutions, such as IoT-based RFID networks and Robotic Process Automation (RPA) to improve the security of collateral and operational efficiency.


Original article is in Indonesian, translated by Kristin Siagian

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