Donald Wihardja: From Business Intelligence to Engineer the Tech Investment Ecosystem in Indonesia

This article is a part of DailySocial’s Mastermind Series, featuring innovators and leaders in Indonesia’s tech industry sharing their stories and point of view.

Donald Wihardja has more than 20 years of experience in applying technology for various industries, from telco to banking to web startup, as a manager, advisor, consultant, investment manager, and entrepreneur in Indonesia. He believes in order to engineer the tech investment ecosystem, one must have enough knowledge and experience in doing tech business.

He started the journey with a misstep. He left Silicon Valley in 1995 believing Indonesia was ready to experience a tech boom, which eventually he realized that it was still a long way to go from that moment to this stage we are now. However, he managed to pull the trigger and made his way into the tech industry in Indonesia.

Donald has expertise in data warehouses or what we now call big data. He is capable of using data to keep track of business performance and make intelligent strategic decisions. He learned how to use technology to transform business. That’s the beginning of his shifting career path from electrical engineering computer scientist to a business consultant more than a tech consultant in terms of programming.

He entered the investment industry through a Private Equity (PE) company and learned enough to finally quit and started his own Venture Capital (VC), Convergence, with Adrian Li. Over five years of being a VC’s partner, he discovered an opportunity to channel his investment style. It is through MDI Venture, where his concern will not only lie in multiplying the company’s money but also creating opportunities for business synergy under the Telkom Group.

DailySocial had an opportunity to interview Donald who was at that time actually on sabbatical and currently staying in the States to discuss Indonesia’s tech investment ecosystem. He shared a lot of his thoughts on how to create a better environment in our country’s tech industry through the paragraphs below.

Donald Wihardja believes in order to engineer the tech investment ecosystem, one must have enough knowledge and experience in doing the business

You have more than 20 years of experience in applying technology for various industries. How was it started?

I started the journey with a misstep. I left the State in 1995 believing Indonesia was ready to experience a tech boom, which happened in the US around that time. I never thought I had to wait for 20 years and had to be a part of its development. However, I always believe Indonesia will be the next technology hub and already on its way although with merely slow realization. 

In fact, it takes literally a hundred years for Silicon Valley to get where it is now. The original Silicon Valley entrepreneur or Venture Capital investing in short Model-T. Cars without custom build or mass produce can make a successful venture a hundred years later. Banker started investing in tech ventures and created a success story. More and more technologists are getting rich and eventually took part in the investment industry.

The biggest issue with technology is the tech risk. Is this a real one? Is this just an illusion? Are you ready or not? Investing is all about the disparity between knowing personal private information and public information. The more you know, the less risky the investment. It is actually quite simple. If you know the ingredients to build a successful startup, you will know where to pour your money on.

There is this concept that Indonesia will be a significant tech ecosystem, at least in Southeast Asia. I already miss the tech boom in the US, my job is to build the current boat so I didn’t miss this one.

How was your first attempt to engineer the startup/tech industry in Indonesia?

I saw my journey going on here. I look back at my job in the States, at that time we just freshly came out of recession. Raises are slow and I was impatient. I know and I was told if I come back I will make a good manager in no time. That is true somehow.

My first job in Indonesia was as a programmer for Hewlett Packard (HP) customer support system. At that time, I’m extending my knowledge to business consulting and rejoining the company as a project manager. My job is basically to solve business problems and my product expertise is business intelligence and data warehouse or big data. This gives me exposure to tech business and problems.

I learn how to use data to keep track of business performance and make intelligent strategic decisions. That is the product I’m selling back then. From that experience, I get the technical side of how to use technology to transform business.

That is how Donald the electrical engineering computer scientist ended up being a business consultant more than a tech consultant in terms of programming.

In 1998, a recession happened. All of my fellow consultants got shipped up around the world. I refuse to leave, I rather build my own tech software development company with my current partner. Another thing, we also tried to build something that looked like Tokopedia back in ’98. We all know it didn’t work out because there is not enough market and users are not ready.

From that crisis, I learned that when the other side of the world has upgraded and we are one generation behind in terms of data and connectivity. Consumers at that time were too far behind, they could barely browse the web. People who can use it are very small compared to the population. Everything is too slow. This is a problem we cannot just let slide.

You have an educational background in electrical engineering and computer science, then ended up being a business consultant. What drives you to enter the investment industry?

In 2005, I got invited to join a PE (by the time I have my own programming company and stuff), named Quvat. I learned how to fundraise for a company with all the paperwork regarding investment agreements. I am grateful to work at a company with a very educational culture. I had to learn subjects outside of my work field in order to improve my quality. This is how I know what I want to do.

I have my first project to build fiber optic cable, allowing Indonesia to catch up with two generations of tech. During that time, Indonesia finally experienced the first rush of the real full bandwidth. We actually make bandwidth in Indonesia cheaper by 90%. Then, people are getting interested and willing to pay more. After all this time, Indonesia is finally ready.

In time, I realize that Quvat will never invest in a startup. That is the difference between PE and VC. If my future is to be tied with the tech revolution, I should not be in a PE. I should either be in a startup or a VC. After a long time with Quvat, I was asked “Where do you want to go from here? What do you want us to do for your career?” and I said I want to quit and join the startup. I quit Quvat to join Indomog.

I was a CTO back then with Indomog. What I do is help the company build its business model. One of the biggest issues at that time is that everything in tech is free. Startups cannot make money in Indonesia because there is no way to get paid. It’s easy in the US, they have credit cards, but here it didn’t go that way. Therefore, we build a cash payment infrastructure, specifically around games.

That is what the Indomog thesis is. However, from day one, we know the thesis is to build more than a payment solution for games, but for commerce. One thing I realize, if there is going to be a tech boom in Indonesia, I need to help solve the thesis of the problem. And with the startup, I choose to solve the payment issue.

Another problem arises, Indonesian startups did not have VC funding because we don’t know how to raise money from investors. Also, there’s not enough investor awareness in Indonesia either. While doing my job in Indomog, I also helped few other startups as I have extensive knowledge on writing convertible notes and so on. This is when I know the next problem to solve is in the VC. And when Adrian Li came to me with the idea of Convergence, I decided to join.

I joined Convergence to capitalize on the opportunity that we need for venture capital in Indonesia. There are a lot fewer VCs than people making startups back then. I’m getting too old to be a programmer. Also, Quvat has prepared me to be a partner. By that time, my experience in Quvat and my years’ building startups got me enough knowledge to be a partner in a VC.

During my time in a VC, I also realized how immature the Indonesian VC ecosystem is. That is why, with fellow VCs in the field, we created Amvesindo. It is actually a lobbying group of PMVs and VCs and a bridge to the government.

How can you describe the transition from Convergence as a Venture Capital to MDI Ventures as a Corporate Venture Capital?

In Convergence, we learn how to invest as a minority shareholder. We see and we believe the founder knows better than the VC in terms of running the company. Furthermore, we don’t take over the company. We provide them with growth capital. This is a high-risk business, therefore, we need to find the right asset and only invest in a company we can really grow.

As I started as a business consultant, my style has always been more like a mentor. That is why, when the opportunity arises from MDI, I think that fits me better. As a CVC, MDI does not only have a money-multiple mandate. Does it also push on how the startup can create revenue for Telkom? That forces the team to have a synergy division whose job is actually to vouch for these startups to work together with Telkom. It also allows me to have an active role in growing the startup.

Telkom, on the other hand, has generated more revenue from its corporate business than the amount poured for investment. Therefore, how much capital gain I generate in investment wouldn’t make that much difference to the group. What they actually need is what kind of innovation and digitalization can we bring to the table. This is where I realize I have come to a company where they are actually telling me to stop just worrying about money-multiple and start by creating business opportunities for startups. Indeed, not exactly how the company translates it, but I choose to interpret it that way.

I want to take the digitalization requirement in Telkom and deliver that using the solution proven by startups. That is the work I want to do. Therefore, we focused on the startup in the later stage. As the stage gets later, the startup becomes more stable and able to deliver revenue and synergy with Telkom. MDI alone has multiple funds, we also have a fund for earlier stages. However, in each company we invest, we tried to build the relationship and synergy with Telkom. How can we comfortably make the continuous investment, in a way to engineer the growth of the company?

Recently, your portfolio in MDI, RunSystem, has announced its IPO. I’m interested to know your perspective about IPO, is it really an ideal exit?

In MDI, we have two KPIs, money multiple and synergy value. In terms of CVC, we are focused more on synergy as the impact is greater. However, one day we’ll be facing this question, “How much money you’ve brought back to the company?”. In order to answer, we need a way to prove that we have delivered two times more than the money we’re given. More importantly, we can engineer exit in investment profitably. For what success a synergy can bring if the company you invest in is dead. I will no longer be trusted with money.

In order to balance these two, we create a system to prove our estimated value in each portfolio. Furthermore, we have successfully generated exit, bringing real cash to the company. One of Telkom Group’s subsidiaries with the highest performing net income. That is about the exit.

The ideal exit is what multiples more money, but IPO is an important exit. It will be a way to prove the maturity of the Indonesian tech ecosystem as the information will go public. The more mature the Indonesian investing ecosystem worldwide, the more investors will come, and the faster we will grow. IPO is the barometer for the Indonesian healthy investment ecosystem. Although IPO might only have been done by 10%-20% of startups with a good track record.

In terms of paper, Indonesia has many startups with overly high valuations and still rising. However, what is value means if there’s no way to exit. It is why Indonesia needs to create a more successful IPO story, in order to prove that we have an investable tech ecosystem. MDI has exited through IPO two times, in Australia and Japan. With RunSystem finally announcing, MDI is already on the right track. Also, we’ll have several announcements related to this matter in the near future.

During those years of experience, what kind of challenges have you had along the way?

The biggest challenge during 20 years of experience is in public confidence. It’s hard to make people believe in the Indonesian tech ecosystem when we barely can browse the internet. Imagine this country will be an investment destination or even a tech destination, and our tech will make a significant impact. When we can build confidence, it will have a good multiplier effect.

Thus, ensuring the digital transformation to have a big impact is very important in order to get enough support from all the stakeholders in the country. For the digital startup ecosystem in Indonesia to grow steadily, we need to understand and fight this together. This is not the work for a single person. Collaborate to fabricate the vision of the Indonesian future, it has to be developed and marketed to enrich the Indonesian ecosystem with competition and variety.

Anything you want to say to those tech enthusiasts trying to make their way to be a part of the Indonesian tech ecosystem?

This is the right time, especially with the pandemic and stuff. There’s a saying “Don’t let a good crisis go to waste”. The crisis is indeed the time to showcase your ability. This is the right moment to join the tech revolution in your own way as a VC, corporate, founder, or else. Because never before has Indonesia been more ready for digital transformation. We’re nowhere near the end. Make us more startups and more mature VC with more mature investors. In whatever field you are interested, join the game. It’s a call to action.

You said you’ve come back to Indonesia at the wrong time. Did you ever regret it? Do you still have something you want to do but have no chance to do so?

Actually, my current project is how we can create digital transformation in the ecosystem backed by many state-owned enterprises. How can we use the existing customers to be digitized by startup players? We can identify which digital ecosystem is ready to develop based on the business opportunity captive market in the state-owned enterprise but also powered by the startup’s proven solutions. Thus, I can level up as a CVC which not only introduces startups to the Telkom group but also creates opportunities outside what the startup or Telkom’s thought to create more impactful innovation.

Intudo Ventures Announces Its Third Managed Fund of 1.6 Trillion Rupiah

Intudo Ventures, the Indonesian market-focused venture capitalist, closed its third managed fund “Intudo Ventures Fund III”. The value has reached $115 million or equivalent to IDR 1.6 trillion, in less than three months of fundraising. In total, the company has managed funds of approximately $200 million.

Various fund managers and organizations are involved as limited partners, from the United States, Europe, and Asia. Some of these include Black Kite Capital, Koh Boon Hwee’s family office; Wasson Enterprises, the family office of former Walgreens’ CEO, Gregory Wasson; PIDC, an investment arm of a Taiwanese conglomerate, and others. There were also 10+ tech unicorn founders and 30+ Indonesian conglomerates involved.

The mission remains, the funds will be focused on investing in Indonesian startups. Moreover, today is a good momentum with the increasing middle class and digital services consumption.

“Acting as a domestic ‘herder’, Intudo Ventures supports founders through a mix of hyperlocal and global best practices, which enables us to consistently create more profitable results for founders,” Intudo Ventures’ Founding Partner, Patrick Yip said. “Seeing the founders’ growth, we are more optimistic in Indonesia than ever before; and excited to work with the next generation of Indonesian entrepreneurs.”

Investment hypothesis

Intudo Ventures Fund III will be channeled to startups in agriculture, B2B solution developers, education, finance, insurance, health, logistics, new retail, and entertainment. It is to build a concentrated portfolio of 12 to 14 local startups. The ticket size will be around $1 million to $10 million.

From a business perspective, Intudo invests in three categories of companies. First, early-stage companies in not-very-popular sectors — most of them having difficulty in raising fund. Second, invest in new business verticals that demonstrate breakthrough potential and strong profitability pathways. And third, a leader in a business vertical that has been validated by the market.

“Over the past five years, the market has validated our ‘Indonesian-only’ investment approach, demonstrating the importance of a single-country-focused managed fund […] In Indonesia, Intudo has consistently stepped up to deliver value to founders before and after investment. We proud to play a role in making Indonesia the next emerging market success story,” Intudo Ventures’ Founding Partner, Eddy Chan added.

In addition, there are many factors to consider in investing, from commercial distribution (including the startup’s product prowess and intellectual property), regulatory compliance, and specialization in deep technology.

Intudo investment

Intudo Ventures debuted in June 2017, in partnership with local and global investors. There are already 22 local startups that have received investment from the two previously managed funds, with the list as follows:

Investasi Intudo Ventures

Intudo has also carried out several initiatives to help the ecosystem growth. They recently launched a fellowship program “Pulkam S.E.A. Turtles” aimed at Indonesian students studying abroad, to ‘go home’ and present solutions to grow the Indonesia economy.


Original article is in Indonesian, translated by Kristin Siagian

Celebrating Its First Anniversary, Segari Announces Series A Funding Worth of 227.6 Billion Rupiah Led by Go-Ventures

After 12 months of operation, Segari online grocery startup announced Series A follow-on funding. The value reached $16 million or equivalent to 227.6 billion Rupiah. This round was led by Go-Ventures with the participation of SIG, Alfamart, Gunung Sewu Group, and Intrinity Capital.

Participated also in this round the previous investors, including Beenext, AC Ventures, and Saison Capital. In total, according to our source, Segari has scored an investment fund of around $18 million.

The company will use the fresh funds to strengthen infrastructure, ensuring a more efficient process from farmers to consumers. In addition, they also plan to buckle up and hire more talents in various fields, including operations, technology, and marketing.

Through its solutions, Segari is committed to simplifying complex distribution chains by leveraging technology and empowering communities as partners in more efficient sales and distribution.

“The agricultural distribution chain is one of the most complex problems in Indonesia. There are still many layers from farmers to agricultural products to consumers,” Yosua Setiawan, Co-Founder & CEO of Segari said.

He continued, “We expect to have a positive impact where consumers can receive quality food ingredients faster and at lower costs. On the farmer’s side, we also help them to receive a fair price for the products they sell.”

Through the application or website, users can order fruit, vegetable, meat and other primary food products. Within only 15 hours, fresh food products will reach consumers from farmers. Most of the products are sourced directly from partner farmers in Java and Sumatra.

With a decentralized approach to warehouses and a network of sales partners, Segari claims to be able to provide faster delivery times, better product quality, and lower costs for customers.

Agro startup in Go-Ventures

Segari is Go-Ventures’ 16th portfolio. Previously, the Gojek-owned venture capitalist also invested in several startups with similar business models, including eFishery (Fresh), FoodMarketHub, and KitaBeli.

Through the GoMart feature, Gojek is indeed trying to tighten its online grocery vertical. Its capabilities provide ordering systems, payment infrastructure, and delivery services. In terms of products, Gojek has collaborated with several companies and startups, including Alfamart and Sayurbox. Segari’s entrance clearly has integration potential into GoMart.

Regarding the Segari investment, Go-Ventures’ Partner, Aditya Kamath said, “The pandemic has become a catalyst for the growth of the online market (e-grocery) in Indonesia. More consumers are shifting to online purchases, especially for daily needs. During last year, Joshua, Farand Anugerah (COO) and Farandy Ramadhana (CTO) have shown outstanding execution, Segari is growing very fast and still maintaining the best economic unit in the sector.”

Indonesia’s online grocery

Social restrictions due to pandemic have become a separate momentum for online grocery players in Indonesia. In addition to new players keep arising, old players and superapps are also strengthening its coverage in this market.

According to the Asia Pacific IGD analysis, as of 2019 the overall grocery market size has reached $140.2 billion. It is projected to grow to $169.4 billion by 2020 at a CAGR of 5.2% in two years — making the country the 13th largest grocery market in the world. Online grocery alone is considered to have an increasing percentage. Indeed, there are dozens of digital players trying their luck to acquire the market.

However, the digital platform is still at a very early stage. Regarding the coverage, almost all services are still focused on tier-1 cities. The biggest players like HappyFresh still cover the Greater Jakarta area, Surabaya, and several other big cities. Meanwhile, Segari as a newcommmer still serves a limited area in Jadetabek.


Original article is in Indonesian, translated by Kristin Siagian

Application Information Will Show Up Here

Questioning J&T Express Extremely High Valuation Target

The local logistics company J&T Express (J&T) is making another headlines with plans to raise over $1 billion (more than Rp. 14.5 trillion) funding from Tencent and other investors with a pre-money valuation of $20 billion, citing The Information.

Previously, CB Insights said in April that J&T had acquired unicorn status with a valuation of $7.8 billion, through the funding worth more than $2 billion from a series of investors. The investors are PE China Hillhouse Capital, Boyu Capital, and Sequoia Capital China.

When local media asked for a response, J&T’s CEO Robin Lo did not confirm nor deny the unicorn’s status.

Referring to the CB Insight version of the valuation, it means that J&T’s valuation has grown over two times within four months. DailySocial has published a piece questioning J&T’s unicorn status.

Chairman of the Indonesian Logistics Association (ALI) Mahendra Rianto doubts this status, as compared to its closest competitor, JNE is also estimated to have become a unicorn.

Flexible valuation

Without putting aside the rumors above, the key word is that irrational valuations are something that is interesting to discuss.

Quoting from PracticalEcommerce, it is said that the valuation in private companies is speculative. Even the calculation is not as objective as imagined.

There are some considered factors, such as team expertise, product, assets, business model, market share, competitor performance, and others. There are also VCs with its own formula to find pre-value money from a business.

Therefore, calculating the startup valuation combines elements of art and science. If it’s to be compared with NFT, it is fine as both have something in common. Equally irrational. It will still be validated as long as someone buys it, regardless of the number.

However, there are eight methods of calculating valuation in general, such as The Berkus Method, Comparable Transactions Method, Scorecard Valuation Method, and so on.

It used to be commonplace for startups to raise equity funding for no more than three funding rounds and were acquired or went public within five years of operation. However, it’s not uncommon for startups to receive six rounds of funding and remain closed for more than 10 years.

As a startup grows into a mature business, both revenue and expenses, it is exposed to a different economic environment. Challenges arise — more competitor, saturated markets, acquiring customers. VCs, who profit when their startups exit, have shown great patience.

As long as it is a private company, it means that there is no obligation to notify the public of financial statements.

As startups matured, competitors emerged, and each company had to spend more on marketing and customer acquisition. The biggest need requires startups to get more money. This metric is rarely highlighted and gives a one-sided picture of the actual state of the company.

“All the hype ended, however, when the company filed to become a public entity,” PracticalEcommerce wrote.

Union Square Ventures’ Co-Founder, Fred Wilson wrote on his blog, “… valuations in the private market, especially in the late stages, can sometimes be irrational. Valuation in the public, of course after the stock has been trading for a long time and the lock-off period is over, is much more rational.”

This is clearly seen in the performance of Uber and Lyft on the stock market. When Uber went public in May 2019, its stock was valued at $45 per share at a valuation of $75.5 billion. The stock has been wildly move since then, peaking at $46 per share on June 28, 2019, then dropping to a low of $26 per share in November 2019. Currently, at September 2, 2021, $41.09 per share with a market cap of $76.59 billion.

When Lyft went public in March 2019 at a price of $72 per share with a valuation of $24 billion. Lyft’s stock price was even wilder. Now, on September 2, 2021, at $48.96 per share with a market cap of $16.41 billion, far from its initial offering price.

Fight a “different” war

In Southeast Asia, J&T has available in seven countries, before finally arrived in China in March 2020. Long before that, the founder, Robin Lo has very strong background with Chinese entrepreneurs backing.

In China, the logistics market is very bloody. There are five big players there, S&F Express, Yunda, ZTO, YTO, STO, and HT Express. In order to gain traction, J&T’s use an extreme strategy, with subsidized shipping and low prices tending to damage the market.

The relationship between Robin and Jet Lee (CEO of J&T China) in building J&T Indonesia is quite strong, considering that Jet Lee is Oppo’s former official. According to the KrAsia report, J&T’s business runs quite well thanks to the support of Oppo’s parent, BKK Electronics. It’s not only Oppo, but also other smartphone brands, Vivo, Realme, and OnePlus.

BKK’s founder, Duan Yongping played a role in J&T’s relationship with Pinduoduo as he was also a mentor to Pinduoduo’s founder, Colin Huang. Together with Pinduoduo, J&T was able to recored a daily order volume of more than 20 million packages in China alone. During the 618 Shopping Festival – the second largest annual shopping event, J&T Express’ daily package volume at that time exceeded 30 million packages.

However, with all of the backing, it is not enough to boost J&T’s strong dominance because compared to its peers, such as ZTO with 94 sorting centers and 30 thousand shipping outlets that are able to reach 99% of China’s territory. On the other hand, J&T is yet to reach rural and remote areas.

Not to focus only in China, J&T continues to create new sources of growth by shifting its attention to the Middle East and Latin America. It will focus on three densely populated countries – Egypt, Brazil and Mexico – and two countries with higher per capita incomes: the UAE and Saudi Arabia. These countries have huge population, with nearly 500 million people in total.

J&T’s growth in Indonesia

Just like China, the last-mile logistics companies in Indonesia is very crowded. Robin Loo claims the company can send up to 2.5 million packages per day thanks to its partnerships with various marketplace platforms.

J&T’s competitors largely rely on a similar strategy. For regular and one-day delivery (next day), buyers can choose delivery services from SiCepat, JNE, AnterAja, Ninja Express, to Shopee Express provided by Shopee. This is not counting Grab Express and GoSend which provide instant delivery.

These shipping options are available on every marketplace. All sellers are given free to choose the one in the coverage. Conditions are fairly reasonable whether not all logistics services are available and can be chosen by the buyer. Moreover, at Shopee, the majority of deliveries are controlled by Shopee Express.

In order to compete, J&T recently developed a cargo service for the delivery of packages with a large weight and volume with an SLA estimated delivery of 1-3 days. Premium delivery services are also increasingly being expanded in scope. not only in Greater Jakarta, but also in Bandung, Surabaya, Semarang, Yogyakarta, and Jambi.


Original article is in Indonesian, translated by Kristin Siagian

CrediBook Launches CrediMart and CrediStore, Targeting Warung Operational Digitization Solution

The digital bookkeeping application for warung CrediBook launched two new products, CrediMart and CrediStore, to help accelerate the digitization of wholesale stall operations amidst the pandemic situation. Both of these products can be used by all CrediBook users across second and third tier cities.

CrediBook‘s Co-Founder and CEO, Gabriel Frans said, CrediMart was developed to remove obstacles in the procurement process of merchandise stocks among SMEs. In addition to the financial record issues, MSMEs such as shops and stalls have faced obstacles in procuring merchandise stocks, from the long distance to wholesale centers, the hassle of carrying groceries, and the must-cash payment method.

“As a result, shops or stalls have fairly incomplete stock of merchandise. It has the potential to reduce their sales, therefore, we present CrediMart, an online wholesale store for MSMEs can shop for stock items without having to leave the place,” Gabriel said in an official statement.

CrediMart is accessible online via its website and orders will be delivered to the customer’s location 1×24 hours after the order is placed. In running CrediMart operations, the company plays a role in collaborating with conventional wholesale stores to enter as merchants. Currently, CrediMart is available in Greater Jakarta, West Java, and Central Java, focusing on second- and third-tier cities.

Source: CrediBook

Separately contacted by DailySocial, Gabriel explained that in performing his role as sales, his team connects existing conventional wholesale stores, not with brands or product principals. Thus, wholesalers are really helped by additional income, not replacing their role.

“For example, Wholesale Damai in West Jakarta, one of our partner wholesale stores, is getting an increase in turnover of up to 50% every day due to sales from CreditMart.”

Although this solution is not new in the industry, he continued, CrediMart operates with a light-asset approach because CrediBook alone does not have its own warehouse. It provides distribution facilities for delivering goods from partner wholesale stores to shop owners who buy through CrediMart.

Another added value for shop owners is that they can enjoy the flexibility of payment methods, from cash, CoD, to the schemes for customers with good credit scoring. This solution is expected to make it easier for shop owners to manage their business cash flow, therefore, they can survive and even continue to grow.

“We are partnering with Modal Rakyat in providing this payment method [payment due]. To ensure the payment runs smoothly, we always prioritize the performance assessment and transaction history of retail MSMEs.”

Both CrediBook and CrediMart will act as digital operating systems for wholesalers. CrediBook will play a role from the bookkeeping side, while CrediMart on the sales side.

Meanwhile, CrediStore is a social commerce application that allows shop traders to sell online via social media platforms. Users can provide the name of their online store, fill in information about the products being sold, such as photos, descriptions, and prices of goods. Next, users will get a link to their online store which can be shared on various social media platforms.

“All orders will be listed into the CrediStore application dashboard, therefore, users can monitor orders in one application without having to manually open each of their social media accounts.”

For Gabriel, the company is targeting two focuses through the application. First, helping SMEs onboard in e-commerce services by having their own online store easily and for free and then inviting them to engage in social commerce. Second, after the online store was established, CrediStore helped make it easier for MSME players to manage online orders came through their online stores.

CrediStore target audience is wider as it can be used by various MSME sectors, from grocery stores, credit agents, laundry, food and beverage, to the service sector.

“We want CrediStore to be used by various types of MSMEs. The simple and practical appearance is suitable for business beginners, housewives, to experienced sellers. This product is still in its early stages, there are still many feature developments that will complement this application in the future.”

SME empowerment solution

Withouth the detail number of users, Gabriel said that CrediBook’s MSMEs user profile in the retail and wholesale segments. They come from the categories of home businesses, shops and services, and agents. The locations are in second and third tier cities, including Surabaya, Sidoarjo, Cirebon, to Medan, Makassar, and Palembang.

In addition tobusiness strengthening, the company also participated in the government’s socialization program regarding the recording and bookkeeping of the financial reporting system for MSMEs. This program is part of the implementation of Government Regulation Number 7 of 2021 concerning Ease, Protection, and Empowerment of Cooperatives and MSMEs, especially in article 87.

“We are currently preparing collaborative activities with the government to increase the number of financial literacy and adoption by MSME players. This is also part of our strategy in developing our user base,” he said.

In the realm of digital bookkeeping for MSMEs, CrediBook competes with BukuKas, BukuWarung, and many more. Beyond that, more and more companies are providing a variety of digital solutions to make it easier for MSMEs to go digital from various business aspects.

Based on data from the Ministry of Cooperatives and Small and Medium Enterprises, out of 64.2 million MSME units, only 19% of them have entered the digital ecosystem. The government alone targets 30 million MSME units to enter the digital ecosystem by 2024. The following are MSME solutions provided by startups.


Original article is in Indonesian, translated by Kristin Siagian

KaryaKarsa Welcomes the NFT in Its Platform

Non-Fungible Token (NFT) has recently attracted creators’ attention to monetize their artwork in digital format. In Indonesia, this method is not really common, but it holds great opportunities. KaryaKarsa’s creator appreciation platform is one of several exclusive partners of TokoMall, the NFT Marketplace platform created by Tokocrypto, to explore this opportunity.

KaryaKarsa’s Co-Founder & CTO, Aria Rajasa explained to DailySocial that his team’s interest in NFT is due to this technology has changed many people’s lives and has become an interesting opportunity for creators to work. Also, to gain exposure globally and financially.

“KaryaKarsa has a vision that is in line with [NFT], but not all creators are ready or have the know-how to create and market NFT. Therefore, when Tokocrypto invited KaryaKarsa to collaborate in launching the NFT Gallery, we were very interested,” he said.

KaryaKarsa alone is a platform for creators from various creative economy backgrounds to get direct support from their fans, much like Patreon.

TokoMall has become a blow of fresh air for KaryaKarsa, because of the technological challenges and the procedures for using NFT which are quite complicated. Plus the difficult access to the market as it is already so crowded with creators from various parts of the world in the global NFT marketplace. TokoMall was created by Tokocrypto specifically for the Indonesian market and more specifically for TKO token holders.

“Since it was launched on the 19th, there have been more than 8 thousand collectors who are ready to buy NFT works at TokoMall. We think this is a good initiative from TokoMall to educate the Indonesian market about NFT and for KaryaKarsa to be able to educate and invite qualified creators to enter the country’s market.”

He continued, TokoMall’s approach to NFT was interesting and different from the others. First, they lock the price of NFT in Rupiah to avoid price fluctuations. In this way, it may be more acceptable for Indonesian people to look at NFT.

Furtnermore, there are several NFTs that can be claimed as physical goods, such as from the NeverTooLavish brand for their jacket projects. “Unisocks has been doing the same thing.”

In order to support this movement, KaryaKarsa will invite all creators in various fields as well as in its network to launch their work on TokoMall. As a launching partner, his team is in charge with curating the works to be launched.

A number of creators with good reputation, such as Mice Cartoon, Mochtar Sarman, Shakti Shiddarta, Rhoald Marcellius, Kei Kusuma, Adriano Andigracio, Galang Larope, and Bumilangit have joined. They are top creators in various fields, such as satire, photography, animation, and 3D CGI.

In addition, Indonesian director, Wregas Bhanuteja, who won the 2016 Cannes Film Festival, sold his unique work from his short film Tak Ada Gila di Kota Ini (2019). Visitors can purchase a shot from the film to get memorabilia used by the cast.

“We want to reach as many fields at once and see firsthand what the tastes and interest of the market are like.”

Aria admitted, after the launching, his team will invite all creators at KaryaKarsa to participate in enlivening the NFT market at TokoMall. In terms of monetization, TokoMall will take 10% as platform fee and KaryaKarsa will take 10% as curator for every work sold.

“However, for this launching, we don’t take any fees because 50% of the sales proceeds will be given to charity,” he concluded.

Since it was founded in October 2019, KaryaKarsa is said to accommodate tens of thousands of creators and has grown 10 times this year.

NFT market in Indonesia

Globally, there are many NFT marketplace platforms. Among them that are quite well known, including OpenSea, Rarible, Nifty Gateway, and others. Besides TokoMall, another local player that will be present in the near future is Neftipedia from Tiga Digital Token.

Later, Neftipedia will provide offers to creators. They get the opportunity to tokenize their work, therefore, it can be more authentic. There are many choices of media artworks that can be tokenized, such as digital images, videos, GIFs, and collectibles.

Through TokoMall, both creators and collectors have its own benefit. Creators can ensure the continuity of royalties from each NFT marketed. Meanwhile for collectors, marketed NFT works can be a long-term investment because they can be resold through TokoMall. They can even exchange their collected NFTs for physical items.

However, this work of NFT is yet to be free from piracy and plagiarism. When a work of art is encrypted and entered into the blockchain, it is forever attached and cannot be deleted. Many people see that there is a gap prone to being abused by a group of irresponsible parties.

Quoting from the Whiteboard Journal, local artist Kendra Ahimsa’s work under the moniker Ardneks is alleged to have been plagiarized by crypto artist Twisted Vacancy. Kendra is known for illustrating various covers and posters for music shows. Kendra received more than 20 reports of alleged plagiarism by Twisted Vancancy.


Original article is in Indonesian, translated by Kristin Siagian

Carsome Announces Equity and Debt Funding of 2.8 Trillion Rupiah, to Sharpen M&A Strategy

Carsome announced the new series D2 funding round of $170 million or equivalent to 2.4 trillion Rupiah. In addition, the company obtained a credit facility (debt funding) worth $30 million to strengthen the car financing business; complete the total $200 million or 2.8 trillion Rupiah fundraising.

This funding brings the company’s valuation to $1.3 billion, cementing its position as a unicorn in Malaysia.

This investment was participated by a number of companies, including Catcha Group, MediaTek, and Penjana Kapital. The company also backed by previous shareholders, namely Asia Partners, Gobi Partners, 500 Southeast Asia, Ondine Capital, MUFG Innovation Partners, Daiwa PI Partners, and several others.

Previously, Carsome had also planned to go public via SPAC on the US stock exchange.

Building the centralized car e-commerce ecosystem

In his remarks, Carsome’s Co-founder & Group CEO, Eric Cheng said, the fresh funds raised allowed the company to accelerate traction growth while increasing its car financing business. He also revealed that he is ready to bring Carsome to become an integrated car e-commerce platform by strengthening a connected ecosystem.

Previously, Carsome has launched a new strategy to embrace the B2C segment. It is shown by opening several Experience Centers in several locations, including in Indonesia, enabling consumers to view and buy used car products that have been inspected by the Carsome team.

Initially, Carsome’s business model was more like C2B. Inspecting and buying used cars from consumers, then offering them to the business (in this case the dealership owner) for resale.

Sharpen the M&A strategy

Moreover, this investment allows the company to sharpen its business consolidation strategy. It is by making strategic investments to partner companies or other corporate actions in the form of mergers & acquisitions (M&A).

In July 2021, Carsome has acquired PT Universal Collection, an offline car and motorcycle auction service company from Indonesia. It allows the company to expand its network coverage, access to finance and leasing providers, and potentially enter the motorcycle market. This initiative will also support their omnichannel strategy.

In addition, the company has established a partnership with iCar Asia, as an automotive listing and content platform. It is expected to increase the penetration rate of products in Carsome services.

Service competition

Based on the data, on an annual basis, Carsome has bought and sold cars more than 100 thousand times. It goes along the company’s revenue at $1 billion. This shows that the market is very large, therefore, it is not surprising that the competition is also quite fierce.

Apart from Carsome, there are other regional players who also provide similar services, it’s Carro. They both serve consumers in Indonesia – also taking strategic actions with startups from Indonesia (Carro acquires Jualo).

Carro and Carsome also promote an online-to-offline strategy by presenting outlets to assist in the transaction process. Carro just launched “Carro Automall Point” in late April 2021, currently the used car showrooms are in three locations around Jabodetabek. Meanwhile the Carsome Experience Center has reached 15 cities in Indonesia.

Comparison of visitor traffic of Carsome and Carro in Indonesia / SimilarWeb

In Indonesia, there is also another player, OLX Autos (formerly BeliMobilGue) which has now been integrated with OLX’s services. The main focus is more on buying cars from consumers — although some of the products that have been inspected are also starting to be sold through OLX and other online marketplace channels.


Original article is in Indonesian, translated by Kristin Siagian

Application Information Will Show Up Here

Ayoconnect Secures 143 Billion Rupiah Pre Series B Funding

The startup developer of the fintech API platform, Ayoconnect, today (01/9) announced to close a pre-series B funding round of $10 million or equivalent to 143 billion Rupiah. This news also confirms the information we previously received regarding Ayoconnect’s fundraising in early August.

A number of investors participated in this round, including Mandiri Capital Indonesia, Patamar Capital, and angel investors including Ilham Akbar Habibie, Paul Bernard, Jeff Lin, and several others. In addition, there are some previous investors, including BRI Ventures, AC Ventures, Kakaku, and Finch Capital.

The fresh funds will be focused on increasing company’s growth, recruitment, and product development. With this new investment, the company has raised $15 million in total. Furthermore, according to the sources, the estimated valuation of the company has reached around $34 million.

“Ayoconnect is now one of Indonesia’s few companies receiving investment from the two largest banks in Indonesia, Bank Mandiri and Bank BRI. Their presence as investors is a big support in our efforts to build an infrastructure layer that allows interoperability between various Indonesian companies providing financial services, such as financial institutions, fintech, and startups,” Ayoconnect’s Co-Founder & CEO, Jakob Rost said.

Ayoconnect was founded in 2016 by Jacob with his two colleagues Chiragh Kirpalani (Co-Founder and COO) and Adi Vora (Co-Founder and CTO) with a focus on building API-based solutions for bill payments and other digital products. The company currently provides API services for various needs, which they refer to as Full Stack APIs (including: Financial APIs, Bill APIs, Open Finance APIs, and Insights APIs).

To date, Ayoconnect claims to have more than 100 API clients, while connecting more than 1000 companies through its API network.

Fintech’s new era through open finance

Fintech services in the form of APIs are starting to develop, forming an open finance ecosystem for a more accessible financial system. Aside from Ayoconnect, there are several other players in Indonesia that offer similar solutions with a unique focus, from Brick, Brankas, Finantier, and others.

This model allows application developers to insert various financial technology capabilities more efficiently, instead of developing their own which would be time-consuming and expensive, not to mention having to ensure compliance with regulatory standards.

The business potential is getting interesting to observe, especially since Bank Indonesia has launched the national Open API standard. According to BI’s Governor, Perry Warjiyo, the existence of the Payment Open API standardization can create a healthy, competitive and innovative payment system industry, therefore, it can provide payment system services that are efficient, safe, and reliable to the public.

Bank Indonesia’s open API standard plan in Fintech Report 2020 / DSInnovate

With API solutions, these fintechs can reach various groups, ranging from digital companies to banking. The Autobilling API service from Ayoconnect, for example, has been used by Bank Mandiri to boost their credit card performance. Enables customers to make payments for various billing transactions automatically at more than 200 merchants from 8 product categories.

“Ayoconnect’s vision to democratize open finance in Indonesia has convinced us to take a role in this investment. We’ve formed our trust with Ayoconnect from its long experience in building APIs, the ability to collaborate with various leading companies, as well as its continuous efforts to enter the open banking business segment,” Mandiri Capital Indonesia’s CEO, Eddi Danusaputro said.


Original article is in Indonesian, translated by Kristin Siagian

Hypefast Reportedly Secures Additional Funding, Entering the Centaur List

Hypefast online retail group startup reportedly secures an additional $5.5 million funding (over 78 billion Rupiah). According to DailySocial.id sources, this round was participated by Monk’s Hill Ventures, Jungle Ventures, Strive, Amand Ventures, and several others. Those investors previously participated in a $14 million series A round in July 2021.

Through this funding, Hypefast is going strong into the ranks of the next centaur (aspiring unicorn) startup in Indonesia. Centaur is a term for startups that have reached a valuation of over $100 million and under $1 billion. One of these valuations is measured based on the total funding obtained from investors.

Hypefast is yet to officially confirm the two rounds of fresh funding. Until this news was published, the company’s representatives have not responded.

As a retail company, Hypefast’s focus is slightly different. They invest and acquire startups that focus on “digital & e-commerce native brands” with potential to be developed into global brands.

Aside from capital support, Hypefast helps brand owners gain marketing, production and operational support, to use data to help business analysis. Thus, the brand can grow significantly in a short time.

The brand categories Hypefast have acquired come from fashion, beauty, health, and lifestyle – which are produced, marketed, and sold directly to consumers through various online channels, such as each brand’s website, social media, marketplace platform, and Buiboo offline store.

To date, Hypefast has managed more than 20 brands in its network with a total team of more than 150 people in Southeast Asia. Some of these brands are BohoPanna, Letter in Pine, Monomom, Soleram, Sabine and Heem, Nona, Wearstatuquo, Motiviga, Nyonya Nursing Wear, Sideline Label, Nona Rara Batik, and Bonnels.

Hypefast previously targeted to bring local brands to the global market in a more effective and scalable way by the end of 2022. “Currently our focus is on preparing infrastructure and access, therefore, it can be a long-term solution,” said Hypefast’ Founder and CEO, Achmad Alkatiri in an official statement.

New economy startup momentum

According to CBInsights, D2C startup funding performance has decreased globally in 2020. One of the reasons is the pandemic. However, in Indonesia, it is gaining momentum, due to the presence of a massive generation of young entrepreneurs.

Marketing creativity through digital channels, such as social media, allows brand developers to get attention and profit from the local market. The strategies vary, some collaborate to present limited products with well-known influencers, create viral marketing strategies, and others.

Another important factor is the high interest of consumers to shop on online platforms. According to e-Conomy 2020, Indonesia’s e-commerce GMV reached $32 billion, the largest in the region.

In addition, according to a survey conducted by Facebook, there is a tendency for consumers in Indonesia to buy new brand products, which is the highest percentage compared to neighboring countries in Southeast Asia. This makes market competition more dynamic, compared to a customer base that is loyal to only certain products.


Original article is in Indonesian, translated by Kristin Siagian

CICIL Expands to Close Loop Financing, Developing PayLater Product for Warung Pintar Partners

CICIL fintech lending platform expands its business to close loop financing for MSME productive loans. This is the first partnership for both companies in developing the financing product.

CICIL’s Co-Founder & CEO, Edward Widjonarko said this diversification strategy is part of the company’s innovation in developing its services. Although the company still focusing on education financing since it was first established in 2016.

“This step opens up an opportunity for us to be able to diversify our market segments and services to encourage inclusive and responsible productive financing,” Edward said to DailySocial.

In a series of education financing products, he continued, CICIL has four financing products, tuition fees (CICIL Tuition), college supplies (CICIL Barang), course financing and certification (CICIL Learning), in collaboration with various edtech platform services.

“Besides funding for students, we have also developed financing for institutions (CICIL Institutions), especially for university level, schools, and course institutions to fulfill the required cost of developing digitalization of campus infrastructure.”

Furthermore, to launch a non-financing feature, CICIL Jobs aiming to help students with side jobs that can help them pay off their education installments independently. Furthermore, CICIL Learns to provide a wide selection of course, training, and certification vouchers.

Currently, CICIL has distributed more than 85 thousand education funding for students across 260 universities in 57 cities by maintaining TKB90 at 97.8%. With a combination of all products, he attempts to achieve financing distribution of up to Rp300 billion by the end of 2021.

Bon Pintar (Smart Bill)

Smart Bill / Warung Pintar

Along with Warung Pintar, CICIL developed Bon Pintar, a payment method solution for shop owners to buy goods right away and make payments when they are due (buy now pay later) on the e-commerce platform.

By utilizing transaction history data and application usage, Warung Pintar facilitates its users to increase stock without having to seek additional capital from outside the ecosystem.

The mechanism is fairly simple, it’s through the Warung Pintar application, from submission, verification, to the use of the funds. After passing the verification, the shop owner can immediately restock and pay the bill 14 days later.

The shop’s business is said to be more efficient because the Warung Pintar application is getting more functional to provide all the needs of a warung, from stock fulfillment, product tracking, monitoring stall performance, and access to capital.

Warung Pintar’s Group CEO, Agung Bezharie said, Warung Pintar as a platform aims to view the needs from stall entrepreneurs standpoint, while in this challenging situation, getting additional capital to increase stock or widen stock options is a pain-point for almost all Warung Pintar partners.

“CICIL has the same vision to provide loan products for MSMEs. [..] Within a few weeks of being launched, thousands of shop owners have been helped by Bon Pintar’s services. We continue to bring the spirit of mutual cooperation to continue to grow this service, therefore, it is to rise with the half million shop owners on our platform,” Agung said in an official statement.

He explained, each stall gets a different capital size according to the shopping history data and activities in the Warung Pintar application. After obtaining permission from the shop owner, transaction data will be used as a credit score to be developed along with CICIL. Moreover, Warung Pintar can minimize the risk of late payments.

Warung Pintar is targeting 150 thousand active Juragan (stall owners in Warung Pintar) can use Bon Pintar services. In the future, Warung Pintar will continue to strengthen its strategic partnership to continue providing financial solutions that can broadly reach shop owner.

Edward agreed on this. He expects that Bon Pintar can be the beginning for CICIL to expand its close-loop financing services similar to other companies with intention to develop productive financing services for partners in its ecosystem.

“Especially in collaborating with Warung Pintar, we expect CICIL can continue to collaborate closely with Warung Pintar to provide more comprehensive financing service innovations for stall partners, not limited to Bon Pintar financing,” Edward said.


Original article is in Indonesian, translated by Kristin Siagian